Director, Membership Growth & Engagement
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Benefits offered by this job
Job summary
National Kidney Foundation is seeking a Director, Membership Growth and Engagement to own the strategy, performance, and member experience across the full member lifecycle. You will lead a two-person team and partner with education, advocacy, marketing, field offices, and scientific activities to drive growth and revenue.
The role requires a track record of measurable growth within medical or health professional communities, strong analytics, and expertise in association management systems.
Qualifications
- Bachelor's degree or equivalent; Master's preferred.
- 7+ years in membership growth, engagement, retention, incl. 2+ years leading staff.
- Track record of growing membership and improving retention.
- Fluency in the full membership lifecycle and lifecycle marketing.
- Proficiency in AMS/CRM and marketing automation platforms.
- Strong leadership, communication, and stakeholder skills.
- Experience collaborating across diverse internal/external teams.
Responsibilities
- Own NKF's professional membership growth strategy and annual plan with targets for acquisition, onboarding, engagement, renewal, and dues revenue.
- Define value proposition by segment and suggest dues structures to expand reach and revenue.
- Identify new growth channels including institutional and group memberships and partnerships.
- Monitor trends to inform strategy and position NKF competitively.
- Design an integrated lifecycle program from recruitment to renewal and reinstatement.
- Lead member engagement portfolio including exclusive content and NKF events; manage webinars and promotions.
- Establish a member listening system to continuously improve experience and loyalty.
- Oversee membership data integrity, reporting, and KPI dashboards; use analytics to identify growth opportunities.
Skills
Education
Tools
Job description
- Job Title: Director, Membership Growth and Engagement
Location: Remote
Reports to: Sr. Director, Professional Programs
Travel: Up to 10% (NKF Spring Clinical Meetings and select professional conferences)
Fueled by passion and urgency, National Kidney Foundation is a lifeline for all people affected by kidney disease. As pioneers of scientific research and innovation, NKF focuses on the whole patient through the lens of kidney health. Relentless in our work, we enhance lives through action, education, and accelerating change.
NKF's Mission is what we do, our Values are how we do it.
- Accountability- Earn and Keep Trust
- Collaboration-Work as a team
- Communication- Empower with information
- Community-Build stronger community
- Compassion- Lead with care and respect
- Impact-Focus on the mission
Your Voice Matters: https://www.kidney.org/about/diversity-equity-inclusion
The National Kidney Foundation (NKF) is the premier professional home for the nephrology community—nurses, technicians, dietitians, social workers, advanced practice providers, physicians, pharmacists, and the trainees who will lead the field next. NKF has redesigned its Professional Programs model to strengthen and modernize professional membership for growth, and is seeking a Director, Membership Growth and Engagement to own the strategy, performance, and member experience of NKF Professional Membership across the full member lifecycle: recruitment, onboarding, engagement, renewal, and retention.
Reporting to the Sr. Director, Professional Programs, the Director sets the membership growth agenda, leads a two-person membership team, and is accountable for membership growth, retention, engagement, and dues revenue results. The Director will translate membership data, market trends, and member insights into a compelling value proposition and a disciplined, measurable growth plan, and will partner across NKF—education, advocacy, marketing, field offices, and Scientific Activities—so that membership value is embedded in everything NKF offers professionals.
The ideal candidate has a track record of measurable membership growth within a professional association, medical or health professional society, or similar membership organization; is fluent in membership analytics, lifecycle marketing, and association management systems; and brings a builder's mindset and creative, critical thinking to a newly redesigned model.
- Own and deliver NKF's professional membership growth strategy and annual plan, with clear targets for new-member acquisition, first-year and overall retention, member engagement, and dues revenue
- Define, refresh, and articulate the Professional Membership value proposition by segment (discipline, career stage, and practice setting), and recommend membership model, tiering, and dues strategies that expand reach and revenue
- Identify and cultivate new growth channels, including underserved professional segments, institutional and group memberships with health systems, dialysis organizations, and academic programs, and partnerships with allied organizations
- Monitor market trends, peer-society offerings, and workforce shifts in nephrology to inform strategy, anticipate risk, and position NKF competitively
- Design and execute an integrated lifecycle program: targeted recruitment campaigns, structured new-member onboarding, ongoing engagement, multi-touch renewal, and reinstatement and win-back outreach
- Build a durable pipeline from trainee to active professional member, including graduation-conversion strategies and early-career programming
- Lead the overall member engagement portfolio, including member-exclusive content, resources, and networking in the NKF Member Hub; the semiannual members-only
- Professional Membership webinar; and Professional Membership promotion at the NKF Spring Clinical Meetings, NKF's premier annual educational event
- Establish a member listening system (surveys, advisory input, and feedback loops) and use it to continuously improve the member experience and drive satisfaction and loyalty
- Own membership data integrity, reporting, and a membership KPI dashboard (acquisition, renewal, engagement, revenue, and cohort and segment performance), and report progress to leadership on a regular cadence
- Apply analytics—including engagement scoring and AI-enabled tools where appropriate—to identify growth opportunities, at-risk members, and high-value segments, and act on the findings
- Serve as business owner of membership technology (association management system/CRM, Member Hub, and marketing automation) in partnership with IT and Marketing
- Partner with Marketing to develop and execute the annual membership marketing plan and budget across email, digital advertising, social, and event channels; test, measure, and optimize campaigns
- Collaborate with education, advocacy, Kidney Learning Solutions, Spring Clinical Meetings, field office, and development colleagues to integrate membership value across all NKF programs and initiatives and create seamless member journeys
- Manage the membership budget, forecast dues revenue, and ensure sound financial stewardship of membership investments
- Lead, coach, and develop a two-person membership team (Membership Services Manager and Sr. Professional Membership Manager), setting clear goals, building capability, and fostering a high-performing, member-centric culture
- Represent NKF Professional Membership externally with peer societies, the broader association membership community, and the nephrology field to promote membership and elevate NKF's profile
- Bachelor's degree, or an equivalent combination of education and relevant experience; Master's degree in a related field (e.g., business, non-profit management, healthcare administration) preferred
- Minimum of 7 years of progressive experience in membership growth, engagement, and retention, including at least 2 years managing staff; experience within a national professional association, medical or health professional society, or healthcare-related organization strongly preferred
- Documented success growing membership and improving retention and engagement, with the ability to speak to specific outcomes achieved
- Fluency in the full membership lifecycle and lifecycle marketing (acquisition, onboarding, engagement, renewal, and retention)
- Strong strategic thinking and analytical skills; hands-on with membership data, dashboards, and segmentation, with the ability to translate data into actionable insights and decisions
- Proficiency in association management systems (AMS/CRM) and marketing automation platforms, and the ability to serve as business owner of membership technology
- Exceptional leadership, team management, and interpersonal skills; excellent written and verbal communication, including presentation and negotiation abilities, with the ability to influence across functions and with senior clinical volunteer leaders
- Proven ability to collaborate effectively with diverse internal and external stakeholders
- Passion for the mission of the National Kidney Foundation and for supporting healthcare professionals
- Experience serving a nephrology or other interdisciplinary health professional community (nurses, dietitians, social workers, advanced practice providers, physicians)
- Experience designing or relaunching membership models, tiers, or dues structures
- Experience building institutional or group membership programs or strategic partnerships
- Familiarity with Wild Apricot or a comparable AMS platform; experience applying AI tools to membership marketing or analytics
- Experience working with volunteer leadership and committee structures
- Work/life Integration: Enjoy plenty of vacation time, sick leave, and holidays so you can recharge, regroup or reflect—and come back ready to tackle anything.
- Support for Your Health: We've got your back with top-notch medical, dental, and vision insurance plans for you and your loved ones
- Peace of Mind: Rest easy knowing you're covered with life insurance and a 403(b) plan with matching company contributions to secure your future.Creative savings: Take advantage of flexible spending accounts to save on eligible healthcare and dependent care expenses
- Easy Commuting: Reduce your stress with our commuter benefits program for transit and parking expenses
- Support When You Need It: Access confidential counseling, support services, and resources through our Employee Assistance Program
- A Chance to Spread the Word: Share the love and earn rewards by referring awesome folks to join our team
- A Big Tent: We're all about creating a diverse and inclusive workplace where everyone feels valued, respected, and heard
- Mission-Fueled Culture: Join a team that's passionate about making a difference and guided by values like integrity, compassion, and innovation
At the National Kidney Foundation, diversity, inclusion, and equal opportunity apply to both our workforce and the communities we serve as they relate to kidney health and kidney disease prevention. It is the policy of NKF to provide equality of employment opportunity regardless of race, creed, color, qualified handicap or disability, national origin, religion, marital status, sexual orientation, age, gender, political affiliation or veteran status, or any other factor or reason prohibited by relevant local, state, and federal fair employment laws.The Equal Employment Opportunity policy will apply to all employment practices of NKF, including, but not limited to, recruitment, hiring, promotion, training, compensation, benefits, layoffs, transfers, and discipline. Implementation of the Equal Employment Opportunity policy is the shared responsibility of the management of NKF.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The National Kidney Foundation does not accept resumes from third-party recruitment/search firms. Please do not forward resumes to NKF employees, company locations, or email addresses. NKF is not responsible for any fees related to resumes not solicited by NKF Recruiting.
Must have unimpeachable integrity and trustworthiness while possessing a high degree of tact, discretion and professionalism. Maintain effectiveness under pressure. Competent in the use of standard office equipment, including telephone, personal computer, fax machine, and photocopier. Flexible for moderate overnight business travel which may include weekends.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be considered an exhaustive list of all responsibilities, duties and skills required.
The salary band listed reflects the range for this position. Actual compensation will be determined based on the selected candidate's experience, qualifications, and other relevant factors.
PI287339899
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