Director, Member Marketing Operations & Automation

Femtech Insider Ltd.; United States; Remote; USD 170,000 - 185,000; Full time

Job summary

A leading global platform for fertility and family-building is seeking a Director of Member Marketing Operations & Automation. This role focuses on enhancing engagement and operational excellence through strategic leadership and hands-on management of marketing technologies. The ideal candidate will have extensive experience in marketing operations, automation, and team leadership, driving revenue growth and improving member experiences.

Benefits

Health Benefits

Retirement Plans

Parental Leave

Family-forming Support

Qualifications

• 10+ years in marketing operations, 5+ years in leadership.
• Experience with multi-channel campaigns including A/B testing.
• Deep expertise with marketing automation and CRM systems.

Responsibilities

• Lead B2C global member marketing strategies.
• Manage MarTech ecosystem and optimize personalization.
• Collaborate with cross-functional teams for system integration.

Skills

Marketing Operations

Automation

Analytical Mindset

Effective Communication

Tools

HTML

CSS

Tableau

Looker

Job description

Director, Member Marketing Operations & Automation

Remote

About Carrot:

Carrot Fertility is a leading global platform for fertility, family-building, and lifelong hormonal healthcare, providing inclusive care worldwide. Trusted by multinational employers, health plans, and systems, Carrot offers clinical programs that deliver cost savings and exceptional experiences for millions. Our mission is to expand access and improve health outcomes through compassionate, personalized, and inclusive support.

The Role:

We seek a Director of Member Marketing Operations & Automation to lead our B2C global member marketing strategies—enhancing personalized engagement, operational excellence, and revenue growth.

This role involves owning systems, processes, and data infrastructure for multi-channel, multi-language campaigns, optimizing personalization, automation, and performance across the member lifecycle. You will serve as a strategic leader and hands-on operator, managing our MarTech ecosystem, including platforms like Marketo or Blueshift, and integrating AI tools to boost efficiency and outcomes globally.

The Team:

Reporting to the VP of Growth & Engagement, you'll lead a team comprising a Member Marketing Operations Manager and Email QA Specialists. Collaborating with cross-functional teams—including Engineering, Data, and Business Systems—you'll ensure seamless system integration across CRM, analytics, and data infrastructure, while partnering with the B2B Marketing Ops team as needed.

Minimum Qualifications:

• 10+ years in marketing operations and automation, with 5+ years in a leadership role scaling a marketing ops center, preferably in B2C health benefits, wellness, or regulated consumer tech
• Proven experience inheriting, optimizing, and scaling a B2C MarTech stack to increase engagement and revenue
• Hands-on vendor evaluation and migration experience for MarTech platforms
• Deep expertise with marketing automation and CRM systems; strong UTM and funnel KPI knowledge
• Advanced technical skills, including HTML and CSS for dynamic messaging and responsive UI development
• Experience mentoring high-performing B2C marketing operations teams
• Exceptional attention to detail, with robust QA and data governance standards
• Extensive experience with multi-channel campaigns (email, SMS, push, in-app), including A/B testing, segmentation, and translations
• Knowledge of HIPAA, GDPR, CCPA, and data privacy best practices in health contexts
• Hands-on ownership of work with a focus on details
• Effective communicator and influencer across technical and non-technical audiences
• Analytical mindset with BI tools experience (Tableau, Looker)
• Creative problem-solver and innovative thinker, always seeking to improve results

Preferred Qualifications:

• Experience integrating AI/ML tools into lifecycle marketing for smarter segmentation and predictive engagement
• Familiarity with SQL and collaboration with data teams on advanced queries and segmentation (a plus but not required)

Compensation:

Carrot offers a comprehensive Total Rewards package, including health benefits, retirement plans, incentives, parental leave, family-forming support, and a competitive salary range of $170,000–$185,000, commensurate with experience.

Security Notice: All official communication will come from an @get-carrot.com email. Report any suspicious messages to [e-mail].

Why Carrot?

Recognized for innovation and workplace excellence, Carrot has received awards from Fast Company, Modern Healthcare, Fortune, and others. Featured in major media, we’re committed to advancing healthcare innovation and inclusive work environments. Learn more at carrotfertility.com.

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