Director Medicaid Plan Marketing

The Elevance Health Companies, Inc.; Columbus (OH); Hybrid; USD 134,000 - 201,000; Full time

Benefits offered by this job

comprehensive benefits package

401k contribution + match

merit increases

paid holidays

Paid Time Off

incentive bonus programs

Job summary

Elevance Health in Ohio is seeking a Director of Medicaid Plan Marketing to provide strategic leadership for Medicaid marketing, member communications, outreach, and compliance. The role requires in-office presence three days per week, with hybrid flexibility.

Salary ranges from $133,680.00 to $200,520.00 for locations including Cleveland, OH and Columbus, OH. The company emphasizes a hybrid workforce and vaccination requirements where applicable, and offers comprehensive benefits and growth

Qualifications

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience.

Responsibilities

• Lead the Medicaid marketing strategy and oversee activities to promote membership and awareness of the health plan.
• Ensure all Medicaid marketing activities, events, communications, and materials comply with ODM requirements and are not misleading.
• Oversee development, review, submission, approval, and distribution of marketing and member communications across print, digital, and direct channels.
• Coordinate with Compliance, Legal, Communications, Member Services, and other internal teams to ensure consistent and compliant Medicaid communications.
• Maintain governance around marketing approvals, material inventories, events, and regulatory submissions.

Skills

Leadership

Strategic marketing

Regulatory compliance

Stakeholder collaboration

Project management

Education

BA/BS degree

Job description

Anticipated End Date: 2026-10-30 Position Title: Director Medicaid Plan Marketing Job Description: Director Medicaid Plan Marketing Location: Ohio This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

The Director Medicaid Plan Marketing will be responsible for providing strategic leadership and oversight for Medicaid marketing, member communications, outreach, and marketing compliance.

How will you make an impact:

• Lead the Medicaid marketing strategy and maintain oversight of planned activities designed to promote membership and increase awareness of the health plan.
• ODM requires the MCO to maintain a record of these activities and provide current event schedules when requested.
• Ensure all Medicaid marketing activities, events, communications, and materials comply with ODM requirements and accurately represent the health plan without misleading or confusing eligible individuals.
• Oversee the development, review, submission, approval, and distribution of marketing and member communications, including print, digital, website, scripted verbal communications, direct member communications, and solicitation materials.
• Ensure all new and revised marketing and member communications receive required ODM approval before distribution and that requested revisions are completed within required timelines.
• Lead oversight and compliance of Medicaid marketing representatives, including job requirements, required training, competency standards, applicable Ohio Department of Insurance licensing, and approved marketing practices.
• Ensure marketing representatives understand Medicaid benefits, approved marketing tactics, nondiscrimination requirements, accessibility requirements, the health plan’s materials, and applicable codes of conduct.
• Partner with Compliance, Legal, Communications, Member Services, Community Relations, Growth, Operations, and other internal teams to ensure consistent and compliant Medicaid communications.
• Ensure marketing materials are understandable and accessible, including appropriate translation, interpretation, alternative formats, and auxiliary aids and services for eligible individuals.
• Maintain governance and controls around marketing approvals, documentation, material inventories, event activities, and regulatory submissions.
• Immediately escape and coordinate response to suspected marketing violations and ensure use of materials is discontinued when directed by ODM.

Minimum Requirements:

Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:

Extensive experience leading and developing staff responsible for Medicaid marketing operations, marketing materials and approvals, community/event marketing, member communications, and regulatory compliance preferred. Experience coordinating with Medicaid MGE and Medicare Enterprise Marketing to ensure coordinated growth in Medicaid, MyCare and the Medicare plans preferred. Strong understanding of Ohio Department of Medicaid (ODM) to ensure marketing strategies, materials, representatives, and activities are in compliance is strongly preferred. Must be comfortable effectively communicating the health plan’s programs, services, and value to eligible individuals and members strongly preferred.

Salary & Locations:

For candidates working in person or virtually in the below location(s), the salary* range for this specific position is $133,680.00 to $200,520.00

Locations: Cleveland, OH & Columbus, OH

Benefits:

• comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution (all benefits are subject to eligibility requirements)
• merit increases
• paid holidays
• Paid Time Off
• incentive bonus programs (unless covered by a collective bargaining agreement)
• medical
• dental
• vision
• short and long term disability benefits
• 401(k) +match
• stock purchase plan
• life insurance
• wellness programs
• financial education resources

Job Level: Director

Job Family: MKT > Marketing, Prog/Proj & Support

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.

The health of our associates and communities is a top priority for Elevance Health.

We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation.

Elevance Health will also follow all relevant federal, state, and local laws.

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.

Applicants who require accommodation to participate in the job application process should submit the following form: Accessibility Accommodation Request Form and a member of the team will be in contact.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

Prospective employees required to be screened under Florida law should review the education and awareness resources at HB531 | Florida Agency for Health Care Administration.

Elevance Health is an Equal Opportunity Employer/Disability/Veterans.

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler.

Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

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Fueled by our bold purpose to improve the health of humanity, we are transforming from a traditional health benefits organization into a lifetime trusted health partner.

Our nearly 100,000 associates serve approximately 100M+ people, at every stage of health. We address a full range of needs with an integrated whole health approach, powered by industry-leading capabilities and a digital platform for health.

The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company.

The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans.