Director Medicaid Plan Marketing

Elevance Health; Columbus (OH); Hybrid; USD 134,000 - 201,000; Full time

Benefits offered by this job

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase and 401k

Job summary

Elevance Health in Ohio seeks a Director of Medicaid Plan Marketing to provide strategic leadership for Medicaid marketing, member communications, outreach, and marketing compliance. The role requires in-office presence three days a week to foster collaboration while offering flexible, hybrid work options.

Responsibilities include leading Medicaid marketing strategy, ensuring ODM-compliant materials, overseeing communications and events, and coordinating with Compliance, Legal, Communications,

Qualifications

• BA/BS degree and 8+ years of leadership experience.
• Experience leading Medicaid marketing operations.
• Knowledge of ODM guidelines and licensing.
• Ability to translate programs into accessible materials.

Responsibilities

• Lead Medicaid marketing strategy and oversight of planned activities to promote membership and awareness.
• Ensure all marketing materials and events comply with ODM requirements and are accurate.
• Oversee development, submission, approval, and distribution of marketing and member communications.
• Ensure ODM approval before distribution and timely revisions.
• Oversee marketing representatives' training, licensing, and compliant practices.
• Coordinate with Compliance, Legal, Communications, Member Services, and Operations.
• Ensure materials are understandable and accessible, with translations as needed.
• Maintain governance around marketing approvals, inventories, and regulatory submissions.
• Escalate suspected marketing violations and discontinue use of materials when directed.

Skills

Medicaid marketing

Leadership

Regulatory compliance

Cross-functional collaboration

Communications

Education

BA/BS degree

8+ years related experience

Job description

Director Medicaid Plan Marketing

Location: Ohio This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

The Director Medicaid Plan Marketing will be responsible for providing strategic leadership and oversight for Medicaid marketing, member communications, outreach, and marketing compliance.

How will you make an impact

• Lead the Medicaid marketing strategy and maintain oversight of planned activities designed to promote membership and increase awareness of the health plan. ODM requires the MCO to maintain a record of these activities and provide current event schedules when requested.

• Ensure all Medicaid marketing activities, events, communications, and materials comply with ODM requirements and accurately represent the health plan without misleading or confusing eligible individuals.

• Oversee the development, review, submission, approval, and distribution of marketing and member communications, including print, digital, website, scripted verbal communications, direct member communications, and solicitation materials.

• Ensure all new and revised marketing and member communications receive required ODM approval before distribution and that requested revisions are completed within required timelines.

• Lead oversight and compliance of Medicaid marketing representatives, including job requirements, required training, competency standards, applicable Ohio Department of Insurance licensing, and approved marketing practices.

• Ensure marketing representatives understand Medicaid benefits, approved marketing tactics, nondiscrimination requirements, accessibility requirements, the health plan’s materials, and applicable codes of conduct.

• Partner with Compliance, Legal, Communications, Member Services, Community Relations, Growth, Operations, and other internal teams to ensure consistent and compliant Medicaid communications.

• Ensure marketing materials are understandable and accessible, including appropriate translation, interpretation, alternative formats, and auxiliary aids and services for eligible individuals.

• Maintain governance and controls around marketing approvals, documentation, material inventories, event activities, and regulatory submissions.

• Immediately escalates and coordinates response to suspected marketing violations and ensure use of materials is discontinued when directed by ODM.

Minimum Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences

• Extensive experience leading and developing staff responsible for Medicaid marketing operations, marketing materials and approvals, community/event marketing, member communications, and regulatory compliance preferred.

• Experience coordinating with Medicaid MGE and Medicare Enterprise Marketing to ensure coordinated growth in Medicaid, MyCare and the Medicare plans preferred.

• Strong understanding of Ohio Department of Medicaid (ODM) to ensure marketing strategies, materials, representatives, and activities are in compliance is strongly preferred.

• Must be comfortable effectively communicating the health plan’s programs, services, and value to eligible individuals and members strongly preferred.

For candidates working in person or virtually in the below location(s), the salary* range for this specific position is $133,680.00 to $200,520.00

Locations: Cleveland, OH & Columbus, OH

In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

*The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, paid time off, stock, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state, and local laws.

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process should submit the Accessibility Accommodation Request Form (https://forms.cloud.microsoft/pages/responsepage.aspx?id=8giMvgesLESaRuvu61vU17EJaA0EP3FIissI8zmZ_NpUNUgyTFRUMkY5NE5JNDFWMkhaUzQxMkJLWS4u&route=shorturl) and a member of the team will be in contact.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

Prospective employees required to be screened under Florida law should review the education and awareness resources at HB531 | Florida Agency for Health Care Administration (https://info.flclearinghouse.com/).