Director Media Sales Category Lead, Lowe's Media Network

Lowe's; United States; Remote; USD 137,000 - 230,000; Full time

Job summary

Innovate Remotely is seeking a Director of Sales, Category Lead to accelerate Lowe’s ad revenue by managing a portfolio that includes programmatic, display, sponsorship, and video products. You will partner with LMN and internal teams to identify opportunities, build strategic plans, and drive client success.

Lead category plans, present data-driven recommendations, and grow advertiser relationships to hit quarterly and annual targets while shaping Lowe’s Advertising solutions for the

Qualifications

• 10-12 years in general marketing/advertising.
• 8 years in omni-channel advertising sales and experiential marketing.
• 5 years of leadership experience.
• 3 years with programmatic strategies and data sales.
• 3 years of sales team management with financial tracking and goals.

Responsibilities

• Lead advertising sales growth for a designated category with strategic plans.
• Develop category and client plans, using data to drive recommendations.
• Partner with Lowe’s Merchant and LMN to drive client engagement.
• Deliver compelling sales presentations to agencies and clients.
• Provide pipeline analysis to track quarterly and annual goals.
• Act as a knowledgeable partner for Lowe’s Advertising solutions.
• Manage client and agency relationships and grow marketplace intelligence.
• Oversee accounts from pre-sale to post-sale analysis.
• Educate advertisers on performance metrics and optimize results.

Skills

General marketing experience

Omni-channel advertising

Leadership

Programmatic data sales

Sales management

Education

Bachelor's degree in Economics/Marketing/Advertising/Statistics/Engineering/Business

Job description

Innovate Remotely

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

Your Impact

The Director of Sales, Category Lead will play a critical role in accelerating the growth of our advertising sales team, with a focus on driving digital revenue through the management of sales across our portfolio of ad products, including, but not limited to: programmatic, display, sponsorship/social, custom content, audio, and short form video. The Director of Sales, Category Lead is responsible for acting as a partnership leader between Lowe’s Media Network (LMN), other internal Lowe’s teams, media agencies, Demand Side Platforms (DSPs), and advertisers. The Director of Sales, Category Lead will leverage an in-depth knowledge of the digital and programmatic ecosystem along with strong organizational, analytical and project management skills to identify sales opportunities for account growth while providing exceptional client service. In this role, you will work closely with VP’s to maximize revenue for Lowe’s.

What You Will Do

• Focus on a designated category by driving advertising sales growth through building and leading strategic plans for cultivating partnerships and identifying and pitching new business opportunities with Lowe’s existing brand partners
• Build category and client account plans that understand client needs, identify opportunities to develop creative solutions, and leverage in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for clients that encompass both paid media and shopper marketing budgets
• Partner with the Lowe’s Merchant organization to drive overall client sales and engagement with Lowe’s, inclusive of Lowe’s Media Network along with larger Lowe’s objectives
• Craft and deliver compelling sales presentations and execute sales calls with agency planning/buying groups and clients to secure business
• Provide pipeline analysis to track sales opportunities against quarterly and annual goals
• Become a knowledgeable partner and advocate for Lowe’s Advertising solutions, both internally and within the advertising marketplace
• Own, manage, and develop relationships with clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence
• Manage accounts from pre-sale pipeline through post-sale analysis
• Educate advertisers on performance metrics, insights, and how to drive greater results Own relevant BU sales strategy and sales enablement workstreams

Minimum Qualifications

• Bachelor’s degree Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience in lieu of education requirement, if applicable
• 10-12 Years General Marketing/Advertising Experience
• 8 Years Progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, social), and experiential marketing
• 5 Years Years Leadership experience
• 3 Years Experience with programmatic strategies and data sales
• 3 Years Sales team management experience, including financial tracking and team goal setting, people development, and sales operational excellence
• Proven track record of delivering sales and client service results (including revenue targets) that significantly contribute to advertiser revenue growth

Pay Range: $137,400.00 - $229,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe’s hourlyremoteassociates cannot reside in Alaska, California or Hawaii. Lowe’s salariedremoteassociates cannot reside in Alaska or Hawaii.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance,and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.