Director, Media Sales

pocket.watch; Culver City (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading children's media company is seeking a Director of Sales responsible for direct sales across top kids and family YouTube channels. The ideal candidate will have over 5 years of digital media sales experience, strong relationships with media buyers, and expertise in YouTube and influencer content. The role offers an opportunity to drive significant revenue growth and collaborate with various agency partners.

Qualifications

• 5+ years of digital media sales experience.
• Ability to communicate with external teams and generate client-facing reports.
• Knowledge of kids' media landscape required.

Responsibilities

• Identify new business opportunities and nurture existing relationships.
• Own individual revenue targets and expand a pipeline of sales.
• Collaborate with AdOps to oversee campaign management.

Skills

Digital media sales experience

Understanding of streaming media landscape

Experience selling YouTube Reserve inventory

Strong presentation skills

Excellent interpersonal skills

Tools

PowerPoint

Excel

Job description

Overview

Pocket.watch is seeking an enthusiastic Director of Sales. This is an individual contributor position responsible for direct sales across our exclusive network of top kids and family YouTube channels and influencer partners. You will identify, pitch, and close new business as well as manage and expand existing relationships across key agency and client partners. This role requires strong relationships with senior kids media buyers and experience selling YouTube Media and influencer content.

Responsibilities

• Identify new business opportunities and nurture existing relationships with brands and agencies aiming to reach kids and family consumers.
• Own individual monthly, quarterly, and annual revenue targets.
• Build, maintain and expand a pipeline of sales targets, contacts, and opportunities leveraging relationships.
• Build and nurture relationships with investment, strategy, and digital agencies as well as clients.
• Educate the market on Pocket.watch’s offering for safely and effectively reaching kids and family audiences.
• Collaborate with AdOps to oversee campaign management; reporting, optimization, upsell opportunities and billing.
• Own the sales cycle from prospecting through to closing: identify opportunities, build relationships, create proposals, respond to RFPs, and ideate custom opportunities.
• Meet deadlines and partner timeline expectations.
• Exercise independent judgment and discretion in matters of significance.
• Other duties and responsibilities as assigned.

Qualifications

• 5+ years of digital media sales experience.
• Strong understanding of the streaming media landscape including AVOD, OTT, OLV.
• Experience selling YouTube Reserve inventory as well as custom content and sponsorships.
• Solid, working relationships at major holding companies.
• Deep client and agency relationships in core kid verticals (Toy and Entertainment); additional relationships in non-core categories preferred (Retail, CPG, QSR).
• Experience closing endeavors and upfront deals in addition to large and mid-level campaign-specific programs.
• Ability to operate independently and juggle multiple priorities while providing concise updates to leadership.
• Knowledge of kids' media landscape required; programmatic landscape preferred.
• Experience working closely with Ad Operations with a strong understanding of ad tech capabilities and limitations.
• Strong presentation skills and ability to sell ideas to clients.
• Collaborative team player with solutions orientation and strong problem-solving skills.
• Excellent interpersonal, communication and analytical skills; strong leadership and time management.
• Understanding of COPPA, CARU, and Contextual Targeting in Kid-Safe Advertising Space.

Skills

• Expertise in selling digital video media, specifically YouTube Reserve, YouTube Auction, and OTT/CTV inventory.
• Expertise in influencer content and content sponsorships.
• Expertise in sales packaging, building multi-component programs that deliver for clients’ KPIs within key timelines.
• Excellent PowerPoint skills; ability to craft custom proposals quickly.
• Strong Excel and “media math” skills to build plans that balance client needs, inventory, and margins.
• Understanding of Programmatic advertising including Programmatic Guaranteed and PMP.
• Strong written and verbal communication skills; ability to multitask in high-paced environments.
• Ability to communicate with external teams and generate client-facing reports.
• Demonstrated time-management, prioritization, and organizational skills; strategic and analytical planning abilities.
• Excellent interpersonal skills with the ability to cultivate relationships and negotiate with internal clients.

Work environment

• The worker is not substantially exposed to adverse environmental conditions; work is performed in a business office environment.

Physical Demands

• Close visual acuity to perform primary responsibilities; work is sedentary in nature and involves sitting most of the time.

We are an equal opportunity employer. Direct applicants only, please. PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.