Director, Media Relations (Food & Beverage)

Praytell; United States; Remote; USD 105,000 - 125,000; Full time

Job summary

A leading integrated marketing and creative communications agency is seeking a Director of Media Relations to lead media strategies for food and beverage brands. The role involves building press relationships, crafting compelling stories, and mentoring junior staff. This position offers a competitive salary and comprehensive benefits, including flexible time off and remote work options within the US.

Benefits

Comprehensive health care

Employee Stock Ownership Plan (ESOP)

401(k) options with employer contributions

Flexible Time Off

Remote work within the US

Flex Fridays

Paid parental leave

Training and team-building

Qualifications

• Food & beverage experience is essential.
• Mentor junior staff in media relations strategies.

Responsibilities

• Lead media relations for brands in the Imbibe & Dine practice.
• Develop media strategies and secure coverage.
• Cultivate and expand media relationships.

Skills

Media Relations

Storytelling

Networking

Job description

Director, Media Relations (Food & Beverage)

Get AI-powered advice on this job and more exclusive features.

Praytell is an integrated marketing and creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital and more. We've received awards such as PRWeek's Best Place to Work (8x), Agency of the Year, and others. Our team is composed of the smartest, kindest, most curious and supportive humans on the planet.

There’s an open seat here with your name on it. If you're looking to join an ambitious team focused on doing great work with great people, we'd love to hear from you!

Overview:
The Director, Media Relations will lead media relations for brands in our Imbibe & Dine practice, covering beer, wine & spirits, food & beverage, and restaurants. Responsibilities include developing media strategies, securing coverage, and enhancing cultural relevance across platforms. You will build press relationships, craft story angles, guide media outreach, mentor junior staff, contribute to new business, and provide media training. Food & beverage experience is essential.

Responsibilities:

• Support brands in our Imbibe & Dine practice, which includes beer, wine & spirits, food & beverage, and restaurant clients.
• Insert clients into culturally relevant media conversations.
• Develop compelling media angles and identify storytelling opportunities across traditional and emerging media.
• Drive media strategies and collaborate with the account team for execution.
• Provide strategic input on campaign plans, share insights, and build media lists, press releases, and briefing documents.
• Cultivate and expand media relationships, networking both virtually and in person.
• Manage proactive and reactive media relations.
• Mentor and train junior staff in media relations strategies and skills.
• Stay updated on industry news and trends to inform strategies and pitch ideas.
• Collaborate with the Media Team on industry POVs and media learnings.
• Participate in new business opportunities and mentorship programs.
• Join client calls as a media trends expert and train spokespeople for media interviews.

Benefits:

• Salary: $105,000 - $125,000 (final offer based on experience and qualifications)
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP)
• 401(k) options with employer contributions
• Flexible Time Off, company holidays, mental health days
• Remote work within the US, with physical hubs in LA, SF, Austin, Chicago, New York
• Flex Fridays for focused work and wellbeing
• Employee Assistance Program (EAP)
• Paid parental leave and fertility support
• Training, team-building, and company offsites
• Employee Resource Groups

Interview Process:

• Application submission
• Phone screen
• Team interview
• Final interview
• Take-home test
• Offer

Target start: Late April or sooner.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Public Relations, Writing/Editing

Industries

• IT Services and IT Consulting