Director, Media Portfolio Strategy & Insights

Best Buy; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive pay

Great employee discount

Financial savings and retirement

Job summary

Best Buy is seeking a Director of Media Portfolio Strategy to lead strategic, portfolio-wide media initiatives across Brand Marketing, Best Buy Ads, and Marketplace. The role centers on aligning investments with enterprise priorities and translating insights into actionable plans through partnerships across media, analytics, and insights teams.

The position requires building and guiding a high-performing team, shaping forecasts for the retail calendar, and driving long-term media strategy with

Qualifications

• 10+ years of experience in media strategy, marketing strategy, retail media, analytics, measurement, insights, or related field.
• 5+ years of experience across media strategy, effectiveness, measurement, or insights functions.
• 5+ years of experience leveraging media measurement approaches ( MMM, attribution, incrementality, performance measurement) to inform business decisions.
• Experience developing strategic plans, reviews, or portfolio-level recommendations balancing short-term performance with long-term objectives.
• Proven ability to lead cross-functional initiatives and align senior stakeholders.
• Experience influencing planning or investments through data-driven recommendations and executive communication.
• Strong communication, storytelling, and stakeholder management for senior leaders.

Responsibilities

• Own the holistic media portfolio strategy across Brand Marketing, Best Buy Ads, and Marketplace.
• Partner with media, measurement, analytics, insights teams to operationalize a connected approach to media measurement.
• Establish a portfolio-level view of media investments and performance, identifying trends and opportunities.
• Lead the Media Portfolio Center of Excellence with frameworks, best practices, and processes.
• Advise leadership on investment prioritization, portfolio optimization, and long-term strategy.
• Lead investment and performance scenario planning for business reviews and leadership discussions.
• Collaborate with marketing, finance, and decision science to shape media forecasts across the retail calendar.
• Build and develop a high-performing team and extend influence across cross-functional community.

Skills

Media strategy

Marketing strategy

Retail media

Analytics

Measurement

Insights

Executive communication

Job description

Best Buy is seeking a Director of Media Portfolio Strategy to lead strategic, portfolio-wide media initiatives across Brand Marketing, Best Buy Ads, and Marketplace. The role centers on aligning investments with enterprise priorities and translating insights into actionable plans through partnerships across media, analytics, and insights teams.

The position requires building and guiding a high-performing team, shaping forecasts for the retail calendar, and driving long-term media strategy with