Director Marketing WFH

HCA Healthcare, Inc.; Florida; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, prescription drug, dental, and vision services

401(k) plan with a 100% match

Tuition assistance

Job summary

HCA Healthcare is seeking a Director of Marketing for its subsidiary, HealthTrust Workforce Solutions, focusing on B2B marketing and brand strategy. The role involves leading marketing strategies, managing a team, and collaborating with sales to drive lead generation.

The ideal candidate will have 8–10 years of marketing experience, including leadership roles, and a Bachelor's degree. Comprehensive benefits including medical, 401(k) matching, and tuition assistance are offered.

Qualifications

• 8–10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams.
• Proven track record in B2B marketing, especially in driving lead generation among C-suite and executive audiences.
• Experience creating and implementing marketing processes that lead to measurable results.

Responsibilities

• Manage all marketing activities for HealthTrust Workforce Solutions in coordination with Corporate marketing.
• Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers.
• Own the company’s brand voice and positioning across all external channels.

Skills

B2B marketing

Brand strategy

Lead generation

Digital marketing

Project management

Exceptional communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

We have an exciting opportunity for a Director of Marketing (WFH) at HealthTrust Workforce Solutions, a HCA Healthcare subsidiary.

Job Summary And Qualifications

JOB TITLE – Director of Marketing

General Summary of Duties – The Director of Marketing will manage all marketing activities for HealthTrust Workforce Solutions (HWS) in coordination with HWS Corporate marketing. The role focuses on B2B marketing, brand strategy, lead generation, digital marketing, and cross‑functional collaboration with business units.

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO

• Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision‑makers (C‑suite, HR, Procurement, etc.)
• Build and manage a high‑performing marketing team, fostering growth and accountability
• Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution
• Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion
• Own the company’s brand voice and positioning across all external channels
• Ensure consistent, professional brand execution that resonates with target B2B audiences
• Drive thought leadership and awareness across earned, owned, and paid media
• Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach
• Leverage multi‑channel marketing including email, social, digital advertising, webinars, and content syndication
• Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement
• Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (whitepapers, case studies, blog posts, videos)
• Lead corporate communications strategy including press releases, media outreach, and PR agency management
• Ensure all messaging reflects strategic business priorities and resonates with decision‑making stakeholders
• Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement
• Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients
• Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead‑generating and brand‑building tool
• Collaborate with design, development, and vendor teams to continuously improve site engagement, conversion rates, and digital user experience
• Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data‑driven insights and reporting

KNOWLEDGE, SKILLS, & ABILITIES

Required qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8–10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams
• Proven track record in B2B marketing—especially in driving lead generation among C‑suite and executive audiences
• Experience creating and implementing marketing processes that lead to measurable results
• Deep understanding of marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms
• Exceptional written and verbal communication skills
• Strong project management and organizational abilities

PHYSICAL DEMANDS/WORKING CONDITIONS

• Requires lifting papers or boxes up to 20 pounds occasionally
• Requires prolonged sitting and some bending, stooping, and stretching
• Requires eye‑hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment
• Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports
• Requires dexterity to type 60 wpm

Benefits

HealthTrust Workforce Solutions offers a comprehensive benefits package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:

• Medical, prescription drug, dental, vision, behavioral health, and telemedicine services
• Wellbeing support, including free counseling and referral services
• Paid time off, paid family leave, long‑ and short‑term disability coverage, and leaves of absence
• 401(k) plan with a 100% match on 3% to 9% of pay, employee stock purchase plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling
• Tuition assistance, student loan assistance, certification support, dependent scholarships, and a partnership with Galen College of Nursing
• Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection, and consumer discounts

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.