Director, Marketing Technology – Operations

Ironclad; San Francisco (CA); On-site; USD 174,000 - 217,000; Full time

Benefits offered by this job

100% health coverage

Market-leading leave policies

401(k) plan with employer match

Job summary

Ironclad is seeking a Director of Marketing Technology and Operations to drive the marketing team's technology and operational processes in San Francisco. You will lead a team to ensure our marketing systems and data are aligned and scalable, owning the marketing technology stack and driving AI adoption.

The ideal candidate has over 8 years of experience in marketing operations and strong technical skills in tools like Marketo and Salesforce. This role offers a competitive salary and excellent benefits, including 100% health coverage and generous leave policies.

Qualifications

• 8+ years in marketing operations, at least 2 years in a leadership role.
• Experience with enterprise marketing technology stacks, building and maintaining systems.
• Demonstrated experience implementing AI tools or automations in marketing.

Responsibilities

• Lead the marketing technology stack and operational processes.
• Drive adoption of AI-powered tools across functions.
• Design scalable processes for campaign execution and lead management.

Skills

Marketing operations

AI implementation

Cross-functional communication

Attribution models

Education

8+ years in marketing operations

Experience with Marketo, Salesforce

Tools

Marketo

Salesforce

6sense

GA4

Job description

Responsibilities

Ironclad is looking for a Director of Marketing Technology and Operations to lead the team that powers how our marketing engine runs — from the technology we use to the processes we build to the data we trust. This is a strategic and hands‑on role for someone who can navigate legacy systems with confidence while driving the organization toward AI‑native ways of working.

You’ll own the full marketing technology stack and the operational processes that support every stage of the funnel: brand awareness, demand generation, pipeline creation, and community engagement. You’ll partner closely with marketing leadership, sales, revenue ops, and engineering to ensure our systems, data, and workflows are aligned and scalable.

This individual will report to the Chief Marketing & Strategy Officer.

Technology & Infrastructure

• Own and evolve the marketing technology stack, including MAP, CRM integrations, attribution tooling, ABM platforms, website, and campaign management systems

• Maintain deep expertise in legacy and established tools (Marketo, Salesforce, etc.) while proactively identifying gaps and modernization opportunities

• Build and maintain a reliable data foundation: clean lead records, consistent attribution, and trustworthy reporting across the funnel

• Partner closely with the finance team to support pipeline analysis and reporting

AI & Automation

• Lead the team's adoption of AI‑powered tools and workflows across functions

• Design and deploy agents and automations that reduce manual work, accelerate execution, and improve personalization at scale

• Stay ahead of the curve on emerging AI capabilities relevant to marketing, from content operations to campaign optimization to audience intelligence, and translate those into real working systems

Operations & Process

• Design and enforce scalable processes for campaign execution, lead management, funnel operations, and community engagement

• Define and own the operational infrastructure that connects top‑of‑funnel brand programs through to closed‑won pipeline

• Partner with demand gen, content, and field teams to ensure operational readiness for campaigns and launches

Team & Leadership

• Lead, mentor, and grow a team of GTM engineers and Ops specialists

• Set team priorities, own the ops roadmap, and communicate progress and tradeoffs to marketing leadership

• Serve as the operational backbone for the marketing org — the person others come to when something needs to get done right

Requirements

• 8+ years in marketing operations, with at least 2 years in a leadership role

• Deep hands‑on experience with enterprise marketing technology stacks — you've built, migrated, and maintained these systems, not just managed vendors. Preference for experience with Marketo, Salesforce, 6sense, Optimizely, GA4, Glean.

• Demonstrated experience implementing AI tools, automations, or agents in a marketing context — you've shipped things, not just explored them

• Strong understanding of the full marketing funnel and how ops connects each stage: brand → demand → pipeline → retention/community

• Fluency in marketing data: attribution models, funnel metrics, lead scoring, campaign reporting, and CRM hygiene

• Excellent cross‑functional communicator — able to translate technical tradeoffs into business decisions for non‑technical stakeholders

• Bias toward action, high ownership, and comfort operating in ambiguity

Base Salary Range

$174,000.00 - $217,000.00. The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

US Full‑Time Employee Benefits at Ironclad

• 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy‑up plan options available

• Market‑leading leave policies, including gender‑neutral parental leave and compassionate leave

• Family forming support through Maven for you and your partner

• Paid time off - take the time you need, when you need it

• Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use

• Mental health support through Modern Health, including therapy, coaching, and digital tools

• Pre‑tax commuter benefits (US Employees)

• 401(k) plan with Fidelity with employer match (US Employees)

• Regular team events to connect, recharge, and have fun

• And most importantly: the opportunity to help build the company you want to work at

UK Employee‑specific benefits are included on our UK job postings

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.