Director, Marketing Strategy (Global Housing)

Assurant, Inc.; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company in the insurance sector is seeking a Director of Marketing Strategy. This strategic role encompasses developing and executing marketing strategies to drive growth in the Global Housing Line of Business. The ideal candidate will have strong experience in both B2B and B2C marketing within dynamic environments, excelling in management of teams and strategic partnerships.

Qualifications

• 8+ years relevant experience in marketing.
• 5+ years with direct management experience leading a team.
• Direct experience in developing and executing marketing strategies.

Responsibilities

• Develop and implement integrated marketing strategy and plans.
• Leverage market research and analytics to inform decision-making.
• Establish key performance indicators (KPIs) to track campaign success.

Skills

Digital marketing

B2B marketing

B2C marketing

Marketing research

Analytics

Education

Bachelor's degree in Marketing, Advertising, Business Administration or related field

Tools

Salesforce Marketing Cloud

Google Analytics

PowerBI

Job description

As the Director, Marketing Strategy you will be responsible for developing and implementing insights-driven marketing strategies, plans and campaigns that drive growth across the Global Housing Line of Business (LOB).

You will lead the integrated marketing strategy and planning process for Global Housing. You will partner with LOB leaders, Marketing Centers of Excellence (COEs), Communications and other cross-functional teams to plan and prioritize work aligned to business strategy and goals.

You will be responsible for how our story comes to life, and measuring its effectiveness among clients, prospects and consumers. You will use marketing research to gain a deep understanding of each target audience, their needs, pain points, and how our solutions can help.

You will collaborate with B2B sales enablement teammates to understand and guide our messaging, leveraging consumer insights and proprietary data, across sales materials, campaigns and thought leadership.

The ideal candidate will have deep B2B and B2C marketing expertise, with background in a Marketing or Advertising agency setting or in-house agency within a large Fortune 500 company.

Job Responsibilities

• Partner with AVP, Marketing to develop annual integrated marketing strategy and plan across paid, earned, shared and owned channels that aligns with LOB strategy and goals.
• Develop and implement innocative marketing strategies that align with business objectives, focusing on driving brand awareness, customer engagement, and revenue growth.
• Leverage market research, analytics, and competitive intelligence to inform decision-making and optimize marketing strategies, ensuring measurable outcomes.
• Collaborate tih content marketing to guide the creative of compelling, audience-focused materials that align with strategic marketing goals and brand messaging.
• Partner with Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
• Oversee development of marketing briefs including creative and campaign briefs.
• Develop and manage creation and distribution of content across channels according to marketing plans and content calendar.
• Partner with Marketing COEs in support of Account-based Marketing efforts, product launches or campaigns.
• Establish key performance indicators (KPIs), track campaign success and adjust strategies to maximize ROI and market impact.

• Partner with internal research teams and external partners to conduct research to uncover insights and better understand customer needs for B2B and Consumer audiences.
• Develop and maintain buyer personas and journeys for B2B and Consumer audiences to inform marketing strategies, plans, messaging and positioning.
• Lead marketing message testing to understand message resonance, clarity, comprehension and effectiveness with target audiences.
• Lead marketing research in support of B2B and consumer marketing efforts including but not limited to: research to support proposals, sales materials, campaigns, content development and thought leadership.

• Develop a consistent brand narrative and storytelling framework for Global Housing. Provide tools, guidance and training to assist other marketers and business leaders with storytelling and articulating of our value proposition.
• Manages and maintains LOB positioning and messaging frameworks. Leads efforts around naming, branding, trademarks, etc.

Basic Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration or other related field
• 8+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, B2B marketing, marketing research and analytics.
• 5+ years with direct management experience leading a team of marketers.
• Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.
• Direct experience with managing digital and traditional marketing efforts and channels from concept through to production.
• Experience with all types of B2B media channels including trade and association media, tradeshows and sponsorships.
• Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
• Comfortable working in matrixed environments.
• Desire to work in a fast-paced environment with complex and changing market dynamics.

Preferred Skills

• Marketing or Advertising agency experience or in-house agency within a large Fortune 500 company strongly preferred.
• 5+ years direct management experience leading a team of 5+ marketers.
• Direct experience managing paid media plans and advertising campaigns.
• Direct experience marketing for a financial services or insurtech company.
• Deep understanding of martech and analytics tools including Salesforce Marketing Cloud, sales enablement tools, Google Analytics, PowerBI.
• Excellent communication skills (both written and verbal).
• Self-starter with a strong sense of urgency and accountability.

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