Director, Marketing Strategy & Brand Leadership

Southern Methodist University Inc; Dallas (TX); Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Tuition benefits

Retirement programs

Professional development

Descripción de la vacante

Southern Methodist University is seeking a Director of Marketing Strategy to translate university priorities into a focused marketing portfolio. The role leads the operating model for SMU marketing, aligning strategy, creative and digital teams to deliver high-impact initiatives and measurable outcomes in reputation, enrollment and advancement.

Reporting to the Head of Marketing, you will manage a team of strategic leads, set intake and prioritization, govern brand standards and ensure

Formación

• Bachelor's degree required in marketing, communications, advertising, or business.
• Master's degree preferred.
• Minimum seven years of professional experience in brand strategy and marketing.
• Minimum three years of experience managing and coaching full-time staff.
• Experience leading cross-functional teams and omnichannel campaigns preferred.

Responsabilidades

• Own SMU Marketing and Communications portfolio governance and cadence.
• Lead and develop the marketing strategy team and set performance expectations.
• Improve processes, tools, and infrastructure for planning and execution.
• Serve as a key integrator across strategy, creative, digital, and communications.
• Lead annual and multi-year initiatives including vendor governance and KPIs.
• Oversee budgets and resource allocation for major initiatives.

Conocimientos

Brand strategy

Marketing strategy

Team leadership

Project management

Data-driven marketing

Educación

Bachelor's degree

Master's degree preferred

Marketing/Communications/Business degree

Herramientas

Asana

Filemaker

PowerPoint

Microsoft Suite

Descripción del empleo

Southern Methodist University is seeking a Director of Marketing Strategy to translate university priorities into a focused marketing portfolio. The role leads the operating model for SMU marketing, aligning strategy, creative and digital teams to deliver high-impact initiatives and measurable outcomes in reputation, enrollment and advancement.

Reporting to the Head of Marketing, you will manage a team of strategic leads, set intake and prioritization, govern brand standards and ensure