Director, Marketing, Squishmallows

Jazwares; Culver City (CA); Hybrid; USD 128,000 - 150,000; Full time

Job summary

Join an innovative and rapidly growing toy company as a Director of Marketing. This role involves leading the strategy for brand awareness and global sales of a beloved plush property. You will collaborate with cross-functional teams to execute impactful marketing campaigns, manage a talented team, and analyze market trends to optimize strategies. The ideal candidate is a creative leader with a passion for brand building, capable of delivering best-in-class campaigns that resonate with audiences. Enjoy a flexible work environment and comprehensive benefits while shaping the future of play!

Benefits

100% company-paid medical insurance

401(K) retirement program

Tuition reimbursement

Flexible work schedule

Volunteer opportunities

Time Off for vacation and sick leave

Optional work-from-home on Fridays

Up to 20 remote workdays per year

Qualifications

• 10+ years of progressive marketing experience required.
• Strong leadership skills to manage and inspire teams.
• Ability to analyze market trends and consumer data.

Responsibilities

• Develop and oversee integrated marketing plans to drive sales.
• Lead global brand campaigns and marketing activations.
• Analyze campaign success metrics and report to leadership.

Skills

Strategic Marketing

Creative Development

E-commerce Marketing

Digital Media

Brand Activation

Data Analysis

Leadership

Presentation Skills

Education

Bachelor's degree in Marketing

10+ years of marketing experience

Experience in consumer-packaged goods

Tools

Google Workspace

Microsoft Office

PowerPoint

Job description

The Director of Marketing is responsible for leading the overall strategy and planning as it relates to the overall brand goals, driving brand awareness, fan engagement and global sales for the iconic plush property, Squishmallows. Reporting to the Senior Director of Marketing, this experienced leader will manage a team of Marketing Managers and cultivate strong cross-functional relationships with internal Brand, PR, Sales and International teams, as well as external agency partners. The ideal candidate is a highly strategic and creative marketer with experience in creative development and production, large-scale events and brand activations, influencer campaigns, e-commerce and digital media/OOH marketing. In this role, you will work alongside the Marketing Director, Social Media & Partnerships for Squishmallows, to ensure cohesive planning and execution across all marketing touchpoints. The Director of Marketing must be highly-collaborative, passionate and capable of delivering best-in-class campaigns across the brand and it's line extensions.

What You Will Do:

• Develop strategy and oversee execution for integrated marketing plans that build brand awareness and drive sales.
• Lead the development and execution of global brand campaigns, including events and activations, paid media, e-commerce marketing, and content development as it relates to overall brand positioning and responsibilities under the Squishmallows marketing umbrella.
• Partner closely with the Retail Development and Sales/E-commerce teams to align goals and execute strategic campaigns.
• Responsible for the development of effective and efficient media plans and analyzing reporting.
• Effectively monitors and reports on industry and event trends, including developments in design, applications, strategy and innovation to develop effective marketing strategies.
• Ensures that all consumer communication is on-strategy and consistent, including commercials, digital media content, PR, retail/e-commerce and events/activations.
• Partner closely with the Director, Social Media & Partnerships to develop cohesive marketing plans and strategies and create synergy across all marketing campaign touchpoints.
• Must be a strong team leader with great communication skills and the ability to inspire employees to be creative and effective in a very fast paced environment.
• Must have strong presentation skills and proactive communication among internal and external executives and team members

Operational Management:

• Leads collaboration across a variety of cross-functional teams including Brand, Sales, Retail Development, PR, and Creative.
• Oversees project timelines, deliverables and approval process internally and externally (including Licensors).
• Oversees the planning & development of media and creative strategy and campaign briefs
• Partners with internal teams and external agencies to deliver world-class marketing campaigns that exceed business objectives

Analysis & Insights

• Utilizes POS Data, Shopper and other research to develop and optimize media and marketing plans
• Measure, analyze and communicate campaign success metrics & report results to leadership & key stakeholders
• Perform other duties as assigned

Supervisor Responsibilities

Manages People: Yes

• This position will be responsible for all aspects of talent management for their team. This role is responsible for building strong relationships, promoting collaboration, and helping their team grow and develop.

What We Look For:

• Bachelor's degree in marketing, digital marketing, or another related field highly preferred or commensurate combination of experience and education.
• 10+ years of progressive marketing, digital marketing, or media experience with consumer or retail experience.
• Previous experience working in consumer-packaged goods, toys, entertainment or agency experience required.
• Experience delivering best-in-class creative in support of impactful brand moments and marketing campaigns.
• 7+ years of progressive leadership experience is required.
• Highly creative with a passion for brand building and an eye for creative design.
• Strong presentation skills, with advanced skill in PowerPoint or keynote
• Strong understanding of marketing concepts, consumer behavior, and brand positioning.
• Ability to analyze market trends, competitor activities, and consumer data to inform strategy.
• Ability to craft long-term marketing strategies aligned with business objectives.
• Strong leadership skills to manage teams, provide guidance, and develop talent.
• Excellent verbal and written communication skills
• Ability to oversee multiple marketing campaigns and projects, ensuring timelines and deliverables are met.
• Strong skills in interpreting data and making data-driven decisions to optimize marketing performance.
• Ability to think outside the box to develop innovative marketing campaigns that resonate with target audiences.
• Strong decision-making ability, especially in high-pressure environments where marketing outcomes impact business results.
• Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on market changes.
• In cases where the company operates in multiple regions, the ability to manage global marketing strategies while being sensitive to local markets.
• Strong proficiency in google workspace/Microsoft office
• Highly organized with extreme attention to detail. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapts to shifts in priorities!
  Fluid in media planning and reporting, event planning and execution and e-commerce marketing.

Working Conditions

Environment: Office

Extreme Exposures: none

Schedule: Typically requires regular office hours, but may require calls with global counterparts outside of regular office hours

Travel Required: Yes, national travel will be required frequently, with international travel being required occasionally

What We Offer:

At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position is $128,000- $150,000/Yr. Base salary may vary based on experience, role tenure, performance, industry, location. Eligibility for annual performance incentive may apply. Jazwares is a multi-state employer, salary range may not apply to other states.

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.

Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation, and sick leave. Through Jazwares Cares, you have the opportunity to volunteer for up to 16 hours a year on community service projects.

Working at Jazwares:

At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!

JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. 1 LI-YBRID #LI-ONSIT

Equal Opportunity Employer
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