Director, Marketing & Sales - Universal Kids Resort

Universal Orlando Resort; Frisco (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading company is seeking a Director of Marketing & Sales for a new family-focused resort in Frisco, TX. This role involves strategic planning and execution of marketing initiatives to drive demand and awareness for the resort. The ideal candidate will have extensive experience in the travel and entertainment sectors and will lead a team to achieve business objectives.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Paid Leave

Qualifications

• 10+ years in senior marketing and sales roles within Travel & Resort, Entertainment, Hospitality.
• Exceptional communication and presentation skills.

Responsibilities

• Develop strategic marketing and sales plans to drive initiatives.
• Monitor and measure marketing and sales performance.
• Manage the budget and track expenditures.

Skills

Communication

Problem Solving

Data Analysis

Education

Bachelor’s degree in Marketing

MBA

Job description

Join to apply for the Director, Marketing & Sales - Universal Kids Resort role at Universal Orlando Resort.

Universal Kid’s Resort is designed to spark the imagination of children with a truly unique experience compared to existing destinations. Located in Frisco, TX, this new project aims to inspire wonder in visitors of all ages, focusing on families with young children. The resort includes a park designed to ignite the art of play and a 300-room family hotel to provide continued excitement for children and relaxation for adults. The environment involves working in various climate conditions, standing for long periods, and in noisy environments. Working hours often include weekends, holidays, and evenings. Benefits include medical, dental, vision insurance, 401(k), paid leave, and other perks.

Job Summary

Responsible for the strategic planning, development, and execution of marketing & sales plans, trade segment marketing, and local partnerships to drive awareness and demand for Universal Kids Resort (UKR). Focuses on local and regional markets to establish and maintain effective marketing and sales strategies, partnering with UDX Marketing & Sales teams and Operations to ensure alignment and elevate the resort’s presence and campaigns.

Job Responsibilities

1. Develop strategic marketing and sales plans to drive initiatives, including campaigns, sales and pricing strategies, trade partnerships, and incentive programs. Implement initiatives to increase attendance, repeat visits, brand loyalty, and seasonal activations, ensuring guest needs are central to strategies.
2. Lead and collaborate on marketing communication plans to ensure consistent messaging aligned with overall objectives. Maintain UKR branding and follow local marketing and sales requirements for revenue, discounts, and partnerships.
3. Partner with stakeholders to develop sales initiatives for both the theme park and hotel, ensuring alignment with broader business objectives and leveraging input from various teams.
4. Monitor and measure marketing and sales performance, identifying areas for improvement, and communicate updates organization-wide to manage risks and localization efforts.
5. Develop campaign metrics, conduct performance assessments, and maintain ROI tracking to meet business goals, adjusting strategies as needed.
6. Manage the budget, track expenditures, analyze financial reports, and review invoices, ensuring financial efficiency.
7. Participate in Environmental, Health & Safety responsibilities per company policies.
8. Perform other duties as assigned.

Supervisory Responsibility

• Supervises both exempt and non-exempt team members.

Additional Information

• Some domestic travel required.
• Supervisory responsibilities are carried out in accordance with company policies and laws.

Qualifications

• Cross-functional experience in a fast-paced, collaborative environment.
• Exceptional communication and presentation skills.
• Ability to translate data into actionable strategies.
• Proactive analysis of data, forecasts, and budgets for business recommendations.
• Strong decision-making and problem-solving skills to inspire plans and improve performance.
• Ability to recognize market trends and develop initiatives accordingly.
• Provide clear guidance, facilitate brainstorming, and foster innovation.
• Reasonable accommodations may be made for individuals with disabilities.
• Consistent attendance required.

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA preferred.

Experience

• 10+ years in senior marketing and sales roles within Travel & Resort, Entertainment, Hospitality, Tourism, or equivalent experience.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Entertainment Providers