Director, Marketing (Rx and OTC)

Click Therapeutics, Inc.; Boston (MA); Hybrid; USD 157,000 - 213,000; Full time

Benefits offered by this job

Stock Options

5% 401(k) matching

Medical

Dental

Vision

Life Insurance

Unlimited PTO

Uber One

Nectar Rewards

One Medical

Fertility Support

Fitness Reimbursement

Bike Membership

Professional Development Stipend

DoorDash and Catered Lunches

Parent Benefits

LinkedIn Learning

Gemini Enterprise Stack

Industrious Workspaces

Commuter Subsidies

Flexible Work Arrangement

Choice of Mac or Windows

Sponsored Company Events

Office Snacks and Beverages

Job summary

Click Therapeutics, Inc. in Boston / NYC area seeks a Director of Marketing (Rx & OTC) to translate brand strategy into high-impact campaigns across HCP, patient, and DTC channels. This senior role blends AI-enabled insights with hands-on performance marketing to grow prescriptions and OTC products.

The role requires 10+ years in pharma/digital health marketing, with a track record in brand launches and growth marketing. Hybrid work with strong leadership is offered.

Qualifications

• 10+ years of experience in pharmaceutical, biotech, or digital health marketing.
• Bachelor’s degree required; MBA, PharmD, or MPH preferred.
• Demonstrated experience supporting or leading brand launches.
• 5+ years of hands-on performance marketing/growth marketing experience with acquisition, conversion and revenue impact.
• Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
• Proven ability to apply data, analytics, and AI-enabled tools to marketing execution.

Responsibilities

• Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
• Translate brand strategy into narratives, messaging frameworks, and promotional materials.
• Oversee development and execution of campaigns to shape the PDT market and OTC consumer creative.
• Partner with performance/growth marketing for DTC campaigns and measurement.
• Guide omnichannel strategies and own OTC performance marketing KPIs.
• Ensure compliant development, review, and deployment of promotional materials.
• Mentor Managers while staying hands-on when needed.

Skills

Digital marketing

AI in marketing

Performance marketing

HCP promotion

Brand storytelling

Cross-functional leadership

Education

Bachelor’s degree

MBA/PharmD/MPH preferred

Tools

AI tools

Job description

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital Therapeutics Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click's treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click's platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics. For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn.

About the Role:

The Director, Marketing (Rx & OTC) is a senior marketing leader responsible for translating brand strategy into high-impact execution across HCP and patient audiences for our prescription digital therapeutics (PDTs), as well as leading commercialization and growth marketing across DTC and consumer channels for our over-the-counter (OTC) product line. As part of a small and agile marketing organization, this role requires the ability to wear multiple hats, owning certain areas of execution directly while also providing leadership, integration, and oversight across campaigns spanning both prescription (Rx) and OTC channels.

While a Director may have a primary area of expertise (e.g., HCP promotion, patient/DTC, or OTC growth marketing), this role is intentionally broad to ensure cohesive brand storytelling and coordinated market-shaping efforts across stakeholders, spanning both the Rx portfolio and the OTC product line. Strong AI fluency is a core expectation, with responsibility for embedding AI-enabled insights, content development, analytics, and omnichannel optimization into the marketing operating model. This role also requires hands-on performance marketing and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth.

This role is expected to operate with high autonomy, visibility, and accountability.

This position can be based out of Click's headquarters located in Tribeca, NYC, at the center of one of the fastest-growing digital health communities or at our industrious office in Boston, MA. We have a hybrid working model that consists of at least 4 days in office each week.

Responsibilities:

• Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
• Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
• Oversee development and execution of branded and unbranded campaigns to shape the market for PDTs, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
• Partner closely with performance/growth marketing partners and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
• Guide omnichannel and digital marketing strategies across professional and consumer audiences, and own performance marketing and growth marketing execution for the OTC product (paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels).
• Ensure compliant development, review, approval, and deployment of promotional materials.
• Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
• Own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) and drive continuous, data-driven testing and optimization of growth marketing campaigns.
• Collaborate with Medical Affairs on scientific communications and KOL engagement.
• Support congress strategy, field enablement materials, and training content as needed.
• Mentor and guide Managers and Senior Managers while remaining hands-on where required.

Qualifications:

At Click, we aren't just looking for talent; we are looking for the next evolution of the modern professional. To us, AI is not a future possibility, it is a present-day prerequisite. We expect every Click colleague to have seamlessly integrated AI into their professional workflow and personal productivity, using it as a force multiplier to move faster, think deeper, and deliver superlative results that were previously out of reach. If you do not yet view AI as an essential partner in your daily pursuit of excellence, you will find it impossible to keep pace with our mission. High performers who harness AI technology to transcend traditional boundaries and set new benchmarks for professional excellence will thrive at Click.

• 10+ years of experience in pharmaceutical, biotech, or digital health marketing, including direct experience marketing OTC or consumer health products.
• Bachelor’s degree required; MBA, PharmD, or MPH preferred.
• Demonstrated experience supporting or leading brand launches.
• 5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
• Proven ability to apply data, analytics, and AI-enabled tools to marketing execution.
• Proven ability to leverage data, analytics, and AI-enabled tools to drive strategic insight and operational excellence.
• A graduate of a 4-year degree with a top-tier university with strong academic track record
• Strong organizational and time management skills, and excellent attention to detail
• Ability to prioritize and drive projects, meeting all deadlines with minimal supervision
• Highly adaptable to a dynamic atmosphere of changing requirements and scope
• Comfortable managing multiple program activities simultaneously
• Experience with agile development methodologies preferred
• Able to correspond with internal and external contacts in a professional manner
• Superb writing and communication skills
• Analytical mindset and strong critical thinking and problem solving skills
• Ability to anticipate potential needs and challenges before they occur

Click Preferred Qualifications:

• Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus
• Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)

Compensation:

The base salary range for this position is between $150,000 - $220,000. The final base salary will be dependent upon skills, experience and location. In addition to the base salary, Click Therapeutics offers an annual performance-based cash bonus and a generous equity package.

The role includes great benefits and is an excellent wealth-building opportunity at a fast-growing pre-IPO company in a nascent and extremely exciting space.

• Competitive Salary with Annual Review
• Cash Bonus
• Stock Options
• 5% 401(k) matching
• Medical
• Dental
• Vision
• Life Insurance
• Voluntary Benefits
• Unlimited PTO
• Uber One
• Nectar Rewards
• One Medical
• Fertility Support
• Fitness Reimbursement
• Bike Membership
• Professional Development Stipend
• DoorDash and Catered Lunches
• Parent Benefits
• LinkedIn Learning
• Gemini Enterprise Stack
• Industrious Workspaces
• Commuter Subsidies
• Flexible Work Arrangement
• Choice of Mac or Windows
• Sponsored Company Events
• Office Snacks and Beverages
• Much More…

Click Therapeutics is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Click Therapeutics also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Click Therapeutics in the U.S. In certain circumstances it may be advantageous to Click Therapeutics to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Click Therapeutics and the specific job and/or work site. Click Therapeutics may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Click Therapeutics in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Click Therapeutics support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Click Therapeutics.