Director, Marketing - Plastic Surgery / Natrelle

Allergan; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Long-term incentive programs

Job summary

Allergan Aesthetics, an AbbVie company, seeks a Marketing Lead for Natrelle and Keller Funnel to shape brand strategy, drive growth, and lead cross-functional programs targeting professionals and patients. You will own brand planning, commercial strategy, and integrated campaigns in the plastic surgery space.

The role requires 10+ years in marketing/sales, with 7+ years in healthcare marketing, and a track record of leading teams and launches.

Qualifications

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 10+ years commercial experience including marketing and sales.
• 7+ years experience in healthcare, medical device, or pharmaceuticals marketing, with proven experience in brand leadership.
• 4+ years experience supervising and managing employees.
• Deep understanding of the aesthetics/plastic surgery market and its stakeholders a plus.
• Demonstrated success in leading cross-functional teams and launching new products.
• Analytical, strategic thinker with strong communication and project management skills.
• Experience with regulatory guidelines (FDA, EU MDR) and medical device marketing compliance.

Responsibilities

• Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment.
• Conduct market analysis, identify trends, and leverage customer insights to inform marketing initiatives.
• Lead campaigns that promote product benefits, clinical outcomes, and brand value to surgeons, practices, and patients.
• Collaborate closely with R&D, medical affairs, and regulatory teams to ensure compliant messaging and effective product launches.
• Oversee creation of educational and promotional content, digital assets, events, and KOL engagement programs.
• Partner with finance and operations to deliver accurate demand plans
• Develop/maintain relationships with plastic surgery societies and key customers (KOLs). Support major industry meetings
• Manage budget, agency relationships, and vendor contracts, driving ROI across all marketing activities.
• Support key meetings and advisory boards with development of strategy and content for brand
• Monitor brand performance and maintain competitive intelligence on emerging products, competitors, and market shifts.
• Serve as internal brand champion, training sales teams and influencing senior leadership on brand priorities.
• Manage expenses to ensure that costs are in-line with the operating budget.

Skills

Brand leadership

Cross-functional collaboration

Campaign management

Budget management

Vendor management

Regulatory awareness

Strategic thinking

Communication

Project management

Education

Bachelor's degree in marketing, business, or related field

MBA preferred

Job description

Company Description

About AbbVie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

The “Marketing Lead” for Natrelle and Keller Funnel is responsible for shaping and executing the brand strategy to drive growth, awareness, and market leadership. The role leads brand planning, commercial strategy, and integrated marketing programs targeting both healthcare professionals and patients. This individual acts as the primary steward of the brand’s positioning in the plastic surgery space and works cross-functionally with sales, clinical, regulatory, and external agency partners.

Key Responsibilities:

• Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment.
• Conduct market analysis, identify trends, and leverage customer insights to inform marketing initiatives.
• Lead campaigns that promote product benefits, clinical outcomes, and brand value to surgeons, practices, and patients.
• Collaborate closely with R&D, medical affairs, and regulatory teams to ensure compliant messaging and effective product launches.
• Oversee creation of educational and promotional content, digital assets, events, and KOL engagement programs.
• Partner with finance and operations to deliver accurate demand plans
• Develop/maintain relationships with plastic surgery societies and key customers (KOLs). Support major industry meetings
• Manage budget, agency relationships, and vendor contracts, driving ROI across all marketing activities.
• Support key meetings and advisory boards with development of strategy and content for brand
• Monitor brand performance and maintain competitive intelligence on emerging products, competitors, and market shifts.
• Serve as internal brand champion, training sales teams and influencing senior leadership on brand priorities.
• Manage expenses to ensure that costs are in-line with the operating budget.

Qualifications

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 10+ years commercial experience including marketing and sales.
• 7+ years of experience in healthcare, medical device, or pharmaceuticals marketing, with proven experience in brand leadership.
• 4+ years experience supervising and managing employees.
• Deep understanding of the aesthetics/plastic surgery market and its stakeholders a plus.
• Demonstrated success in leading cross-functional teams and launching new products.
• Analytical, strategic thinker with strong communication and project management skills.
• Experience with regulatory guidelines (FDA, EU MDR) and medical device marketing compliance.
• This leadership role is ideal for a results-driven marketer with passion for innovation, collaboration, and advancing patient outcomes in aesthetic medicine

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible to participate in our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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