Director, Marketing Operations & Technology

iSolved HCM; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

isolved is seeking a Director of Marketing Operations & Technology to own the systems, data, automation, and AI-powered capabilities powering our marketing and sales engine. You will drive operational excellence across the MarTech stack and ensure data integrity to create competitive advantage.

Reporting to Growth and RevOps, you will govern platform architecture, lead HubSpot administration, define lifecycle and lead routing, and translate data into strategic recommendations for campaign

Qualifications

• 8+ years of experience in marketing operations, marketing technology, or revenue operations roles.
• Proven ownership of a marketing technology stack in a B2B or SaaS environment, with deep HubSpot expertise or equivalent platform experience and the ability to translate across platforms.
• Experience managing or directing technical resources, including platform administrators and engineers.
• Strong analytical mindset with experience building attribution models and tying marketing operations to pipeline and revenue outcomes.
• Demonstrated ability to set and execute a MarTech strategy, including vendor evaluation, integration architecture, and build versus buy decisions.
• Familiarity with AI and machine learning applications in a marketing context, with the ability to evaluate technical feasibility and direct engineering resources toward high-impact use cases.
• Experience working cross-functionally with demand generation, sales operations, web, and analytics teams.
• Strong data governance instincts, with a default toward clean data and documented processes.
• Ability to balance strategic planning with hands‑on execution in a fast-paced environment.

Responsibilities

• Own the marketing technology stack and define the MarTech strategy across the full ecosystem.
• Lead vendor evaluation, selection, and integration to ensure ROI.
• Establish platform governance standards, including naming conventions, data hygiene protocols, and documentation requirements.
• Build and maintain the MarTech roadmap, identifying opportunities to consolidate, automate, or enhance capabilities across the stack.
• Oversee two HubSpot administrators, ensuring the platform operates as a strategic asset.
• Own lifecycle stage architecture, lead scoring models, automation workflows, and campaign operations within HubSpot.
• Manage the marketing to sales handoff, including lead routing, SLA enforcement, MQL and SQL definitions, and pipeline hygiene.

Skills

HubSpot expertise

MarTech strategy

Marketing analytics

AI in marketing

Vendor evaluation

Platform governance

Cross-functional collaboration

Data governance

Team leadership

Education

Bachelor's degree

Tools

CRM platforms

Job description

Job Description

Director, Marketing Operations & Technology

Job Code: M5

Summary/Objective

The Director, Marketing Operations & Technology owns the systems, data, automation infrastructure, and technology strategy that power isolved's marketing and sales development engine. This role is responsible for driving operational excellence across the marketing technology stack, ensuring data integrity and actionable analytics, and building AI-powered capabilities that create measurable competitive advantage.

Working closely with the Demand Generation, Growth Marketing, and RevOps teams, this leader ensures that marketing platforms, processes, and data serve as strategic assets rather than just infrastructure. This role requires a systems thinker who can connect platform architecture to pipeline outcomes through strong analytics, process design, and technology vision.

Core Job Duties

• Own the marketing technology stack, defining and executing the MarTech strategy across the full ecosystem, including HubSpot, enrichment tools, intent platforms, attribution, and emerging technologies.
• Lead vendor evaluation, selection, and integration to ensure a rationalized, cost-effective stack with clear ROI.
• Establish and enforce platform governance standards, including naming conventions, data hygiene protocols, and documentation requirements.
• Build and maintain the MarTech roadmap, identifying opportunities to consolidate, automate, or enhance capabilities across the stack.
• Oversee two HubSpot administrators, ensuring the platform operates as a strategic asset rather than a ticket queue.
• Own lifecycle stage architecture, lead scoring models, automation workflows, and campaign operations within HubSpot.
• Manage the marketing to sales handoff, including lead routing, SLA enforcement, MQL and SQL definitions, and pipeline hygiene.
• Partner with IT, RevOps, and Sales Enablement to ensure the CRM serves both marketing and sales without creating friction or data conflicts.
• Lead the marketing analytics function, building attribution models and reporting frameworks that clearly demonstrate marketing's contribution to pipeline and revenue.
• Provide leadership with actionable insights on funnel performance, channel effectiveness, and optimization opportunities.
• Partner with RevOps and Finance to ensure clean attribution models and reliable, trusted reporting.
• Translate data into strategic recommendations that inform campaign investment, resource allocation, and go-to-market decisions.
• Set the vision and roadmap for AI and machine learning capabilities within the marketing operations function, including predictive lead scoring, intelligent segmentation, content personalization, and automated campaign optimization.
• Direct a dedicated AI engineer, translating business needs into technical requirements and prioritizing initiatives by impact.
• Identify and pilot emerging AI applications that create measurable efficiency gains or conversion improvements across the marketing engine.
• Evaluate build versus buy decisions for AI capabilities, balancing speed to value against long-term strategic differentiation.
• Own data quality standards across marketing systems, including import and export protocols, deduplication, and enrichment processes.
• Establish and enforce integration hygiene standards to ensure clean data flows between platforms.
• Partner with Legal and Compliance to ensure marketing data practices meet privacy requirements, including GDPR, CCPA, and CAN-SPAM.
• Serve as the accountable owner for the integrity of the data that marketing decisions depend on.
• Work closely with Growth Marketing and Demand Generation to ensure platforms and processes support campaign execution at scale.
• Partner with Web Strategy to align marketing automation with site experiences and conversion optimization.
• Collaborate with Sales Operations to define and maintain the operational seam between marketing and sales, ensuring leads move through the funnel without friction.

Job Complexity

Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company. Participates in corporate development of methods, techniques, and evaluation criteria for projects, programs, and people. Ensures budgets and schedules meet corporate requirements.

Interaction

Regularly interacts with executives and/or major customers. Interactions frequently involve special skills, such as negotiating with customers or management or attempting to influence senior level leaders regarding matters of significance to the organization.

Supervision

Directs and controls the activities of a broad functional area, typically through several department managers within the company. Strong understanding of people management strategies and how to develop leaders in their function to be successful. Builds and supports high functioning, motivated teams. Has overall control of planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods.

Experience

Typically requires a Bachelor's degree and 12+ years of direct experience, with 8+ years of leadership experience. May require advanced degree.

Scope

Participates with other senior managers to establish strategic plans and objectives. Makes final decisions on administrative or operational matters and ensures effective achievement of objectives. Able to lead and support their function while continually achieving impact and improvements across all areas.

Discretion

Erroneous decisions will have a serious impact on the overall success of functional, division, or company operations.

Minimum Qualifications

• 8+ years of experience in marketing operations, marketing technology, or revenue operations roles.
• Proven ownership of a marketing technology stack in a B2B or SaaS environment, with deep HubSpot expertise or equivalent platform experience and the ability to translate across platforms.
• Experience managing or directing technical resources, including platform administrators and engineers.
• Strong analytical mindset with experience building attribution models and tying marketing operations to pipeline and revenue outcomes.
• Demonstrated ability to set and execute a MarTech strategy, including vendor evaluation, integration architecture, and build versus buy decisions.
• Familiarity with AI and machine learning applications in a marketing context, with the ability to evaluate technical feasibility and direct engineering resources toward high-impact use cases.
• Experience working cross-functionally with demand generation, sales operations, web, and analytics teams.
• Strong data governance instincts, with a default toward clean data and documented processes.
• Ability to balance strategic planning with hands‑on execution in a fast-paced environment.

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 10% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Hybrid in office

Effective Date: 8/3/2026

About isolved

isolved is a provider of human capital management (HCM) solutions that help organizations recruit, retain and elevate their workforce. More than 195,000 employers and 8 million employees rely on isolved's software and services to streamline human resource (HR) operations and deliver employee experiences that matter. isolved People Cloud is a unified yet modular HCM platform with built‑in artificial intelligence (AI) and analytics that connects HR, payroll, benefits, and workforce and talent management into a single solution that drives better business outcomes. Through the Sidekick Advantage, isolved also provides expert guidance, embedded services and an engaged community that empowers People Heroes to grow their companies and careers. Learn more at www.isolvedhcm.com.