Director, Marketing & Memberships

652 Tournament Players Club at Sugarloaf, LLC; Duluth (GA); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical/Dental/Vision Health Savings</

Wellness Reward Program

Life and Disability Insurance

401(k) plus employer match

Pet Insurance

Employee Assistance Program

Paid Time Off and Holidays

Complimentary employee meals

Access to PGA TOUR golf tournaments

Tuition Assistance

Playing privileges and employee-dis**

Descrizione del lavoro

TPC Sugarloaf, a premier private club in Duluth, GA, seeks a Director of Sales and Marketing to drive revenue, membership growth, and brand initiatives. You will lead prospecting, presentations, and relationship-building with key stakeholders while coordinating with the PGA TOUR network.

Ideal candidate has a Bachelor’s degree and 5+ years of sales/marketing leadership, with proficiency in CRM systems and a track record of meeting revenue targets.

Competenze

• Bachelor’s Degree or equivalent experience.
• Five years of experience in sales/business development or similar roles.
• Strong sales knowledge including prospecting, pre-qualifying, meetings, presenting, overcoming objections, closing.

Mansioni

• Generate leads and cultivate qualified prospects daily.
• Conduct 25 new business development calls per week.
• Attend 3 prospect meetings per week using a professional sales presentation.
• Utilize Salesforce to track prospects, campaigns, and forecast opportunities.
• Prepare and analyze timely sales, forecasting, and trend reports.
• Oversee brand-building and marketing initiatives for the club.

Conoscenze

Sales expertise

Prospecting

Negotiation

Market analysis

Formazione

Bachelor’s degree or equivalent

Strumenti

Salesforce

Descrizione del lavoro

TPC Sugarloaf is a premier private club located within the gated community of Sugarloaf Country Club in Duluth, Georgia. As part of the prestigious TPC Network, the Club offers an exceptional country club experience that goes well beyond the golf course. With a wide range of amenities for the entire family, TPC Sugarloaf provides the personalized service and exclusive privileges that define the PGA TOUR’s acclaimed network of premier clubs. Tee up your career as a part of our team with the TPC Network!

SCOPE/POSITION OVERVIEW

The Director of Sales and Marketing is to achieve or exceed monthly, quarterly and annual department revenue goals in order to ensure the club’s optimal financial performance and membership levels.

QUALIFICATIONS

• Bachelor’s Degree or equivalent experience.
• Thorough knowledge of general business administration and sales practices and procedures as would be acquired through at least five years of similar experience in progressively responsible positions.
• Thorough sales knowledge which includes prospecting, pre-qualifying, first meeting impressions, probing/presenting, overcoming objections, influencing/convincing, and closing sales.

RESPONSIBILITIES/DUTIES

Generate leads and cultivate qualified prospects on a daily basis including but not limited to:

• Conduct research utilizing reliable and relevant systems and databases
• Prepare and utilize a professional sales presentation based on company-approved model that creates value based on relevance to expressed buyer needs and values.
• Initiate a minimum of twenty-five (25) new business development calls per week (number of daily/weekly calls based on financial goals and closing ratios).
• Conduct a minimum of three (3) prospect sales meetings per week utilizing a professional sales presentation that creates interest based on buyer needs and values.
• Utilize Salesforce or current company databases on a daily basis to track prospects; manage campaigns & leads; calendar sales; track activities; forecast qualified opportunities; and report results.
• Prepare and analyze timely sales, forecasting, activity and trend reports.
• Maintain a high profile at the convenience of our members and prospects, which will include evenings and weekends.
• Ensure that all prospect and member calls have appropriate follow-up within twenty-four (24) business hours of initial contact.
• Attend appropriate high-profile community functions and other business networking activities.
• Develop, implement, and manage the overall brand building and marketing initiatives for the club to include E-Marketing strategies, advertising, and other external marketing campaigns.
• Conduct, review and maintain ongoing competitive market analysis and recommend market positioning strategies, membership products and programs to ensure optimal market share, brand positioning and member healthy dues line.
• Ensure that timely adjustments of sales strategies and plans are proactively formulated; recommended; and implemented to meet changing market and competitive conditions.
• Assist with the development of the annual department operating budget, and manage line items in accordance with that budget for the Sales and Marketing Department.
• Oversee and manage the Sales and Marketing Department, including supervision and development of direct reports.
• Comply with all approved business practices, policies and procedures.
• Provide input on the development, scheduling, brand content and brand standards of all prospect and member communications.
• Activate brand in the community by cultivating positive relations with key members of the community including area chambers and business networking groups; key business leaders, TPC and PGA TOUR business affiliates; newly enrolled members; local media; and developer/owner and Home Owner Association managers.
• Attend key meetings in these areas Meet with the General Manager on a weekly basis to discuss sales results; department activities; membership/selling successes and obstacles; programs and offerings.
• Highlight prospect updates and activities; membership issues; club, market or other selling obstacles and issues.
• Work with Sr. Director of Business Development or Director Business Development (HQ) on an ongoing basis to:
  • Develop and implement sales and membership programs; strategies and tactics to drive business results for all relevant target audiences.
  • Evaluate and recommend necessary changes to ensure ongoing optimal market and product positioning.
  • Ensure implementation and compliance with all marketing, sales and business standards policies and practices.
• Report and achieve weekly, monthly, quarterly sales objectives, forecast and results.
• Ensure appropriate brand positioning and messaging through all communication channels to relevant groups including member, prospect, PGA TOUR/TPC affiliates; developer, owner, HOA partners; and internal departments.
• Develop/expand individual and team selling, communication, technical and leadership skills.
• Participate in weekly Department Head and Revenue Committee meetings to ensure alignment with club and department goals and objectives.
• Special projects or other duties as assigned.

PHYSICAL DEMANDS AND WORKING ENVIRONMENT

This job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the employee is regularly required to stand; walk; sit; kneel; use hands to handle or feel; and talk or hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, depth perception, color vision, distance and peripheral vision, and ability to adjust focus. An essential function of the job is to be able to comply with all applicable federal, state and local safety and health regulations that would apply to this job. This job description reflects the assignment of essential functions and may be modified as needed; it does not proscribe or restrict the tasks that may be assigned. The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job.

Travel

Travel is not regularly expected for this position.

Work Schedule Expectations

This position typically requires working standard business hours Monday through Friday, occasional weekends may be required.

Supervisory Responsibility

This position manages employees and is responsible for the performance management and hiring of the employees within the department.

Owned, operated, and licensed by the PGA TOUR, the TPC Network is comprised of 30 premier private, resort and daily fee golf properties designed by some of golf’s most elite architects. Each TPC has hosted or has been designed to host TOUR-sponsored golf tournaments. Since TPC Sawgrass first opened its world-renowned PLAYERS Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grassroots non-profit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world’s best golfers compete. TPCs are known for their outstanding conditioning and amenities, as well as a commitment to environmental excellence. The TPC Network is also distinguished by its unwavering commitment to further the PGA TOUR’s giving back mission through support of charitable and community-based programs.

For more information, please visit www.tpc.com.

Our benefits may include:

• Medical/Dental/Vision Health Savings Account with employer contribution
• Wellness Reward Program
• Life and Disability Insurance 401(k) plus employer match and employer contribution
• Pet Insurance
• Employee Assistance Program
• Paid Time Off and Holidays
• Complimentary employee meals
• Access to PGA TOUR golf tournaments
• Tuition Assistance
• Playing privileges and employee discounts