Director, Marketing & Communications

KBI Biopharma Inc.; North Carolina; Remote; USD 173,000 - 239,000; Full time

Job summary

An established industry player is seeking a Director of Marketing & Communications to lead innovative marketing strategies that drive brand awareness and customer engagement. This pivotal role requires a dynamic leader with extensive experience in B2B life sciences marketing, adept at collaborating across teams to position the company as a premier partner in drug development. The ideal candidate will spearhead demand generation initiatives, oversee high-quality content creation, and manage impactful event strategies. Join a forward-thinking organization that values diversity and fosters a collaborative environment for personal and professional growth.

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

401K Matching

Paid PTO

Employee Recognition Programs

Annual Bonus Structure

Qualifications

• 10+ years of marketing experience in CDMO or biotech.
• Strong understanding of pharmaceutical development landscape.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Oversee multi-channel marketing campaigns and budget management.

Skills

B2B Marketing

Digital Strategy

Content Marketing

Market Analysis

Lead Generation

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing

Master's Degree in Business or Life Sciences

Tools

HubSpot

Salesforce

Job description

Director, Marketing & Communications page is loaded

Director, Marketing & Communications

Apply locations USA - NC - Remote time type Full time posted on Posted Yesterday job requisition id R00007285

At KBI Biopharma, we are advancing science and accelerating breakthroughs. As a global leader in biopharmaceutical development and manufacturing, we empower life science companies to bring new medicines and vaccines to the world faster. Explore your potential at KBI, where innovation meets impact.

Position Summary:

The Director of Marketing will lead the development and execution of strategic marketing initiatives to drive brand awareness, customer engagement, and business growth. This role requires a dynamic leader with deep experience in B2B life sciences marketing, market analysis, digital strategy, and content marketing within the CDMO space. The ideal candidate will collaborate cross-functionally with sales & business development, commercial strategy, commercial excellence, and technical teams to position KBI as a premier partner in drug development and manufacturing.

Responsibilities:

Marketing Strategy & Execution

• Develop and implement a comprehensive marketing strategy that aligns with business objectives and growth targets (e.g., FIH, CLD, AFS, Late Phase).

• Lead brand positioning and messaging to differentiate KBI in the competitive CDMO landscape.

• Oversee the execution of multi-channel marketing campaigns, including digital marketing, events, content marketing, and advertising.

• Design and implement a strategic marketing plan to grow business via Strategic Alliance relationships and offerings.

• Manage marketing budgets and optimize spending for maximum ROI.

• Ensure planning, strategy and execution of key campaigns at global conferences and events.

Demand Generation & Lead Nurturing

• Drive lead generation programs to support the sales pipeline and increase customer engagement.

• Design and implement marketing automation and CRM strategies to track and nurture leads effectively.

• Develop targeted campaigns for key industry verticals and customer segments.

Content & Thought Leadership

• Oversee the creation of high-quality content (white papers, case studies, blogs, webinars) that highlights the company’s expertise and capabilities.

• Collaborate with subject matter experts to develop scientific and technical marketing materials.

• Position company executives as thought leaders through speaking engagements, media outreach, and industry events.

Event & Trade Show Management

• Plan and execute industry trade shows, conferences, and networking events to maximize brand exposure.

• Develop booth designs, promotional materials, and engagement strategies for events.

• Track event ROI and continuously optimize future participation.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, Life Sciences, or related field.

• 10+ years of marketing experience, preferably in a CDMO, CRO, biotech, or pharmaceutical environment.

• Proven success in B2B marketing, demand generation, and digital marketing strategies.

• Strong understanding of the pharmaceutical development and manufacturing landscape.

• Experience managing marketing automation tools (HubSpot, Highspot, etc.) and CRM platforms (Salesforce, etc.).

• Exceptional communication, project management, and leadership skills.

• Ability to translate complex scientific concepts into compelling marketing messages.

• Willingness to travel for industry events and or client meetings (up to 20-30%).

Salary Range: $173,000 - $238,700

Salary range provided per current averages and expectations. The salary and job title for this opening will be based on the selected candidate’s qualifications and experience and may be outside this range. KBI has a robust total rewards strategy which includes an annual bonus structure for all employees, medical, dental, and vision coverage, paid PTO and holidays, 401K matching with 100% vesting in 60 days and employee recognition programs.

About KBI:

KBI Biopharma, Inc., a JSR Life Sciences company, is a global contract development and manufacturing organization (CDMO) providing fully integrated and accelerated drug development and biologics manufacturing services to life science companies. KBI supports its 500+ customers in advancing more than 160 drug candidates from preclinical and clinical stages to market, including the manufacture of ten commercial products. Recognized for quality manufacturing, KBI delivers robust process development and cGMP manufacturing services across its six global locations in the USA and Europe. For more information, visit www.kbibiopharma.com .

KBI is a proud EEO/AA employer dedicated to building a diverse and inclusive workforce. We believe that innovation thrives in an environment where all voices are heard and valued. That's why we actively seek individuals from all backgrounds – regardless of race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, or veteran status – and strongly encourage all qualified candidates to apply and bring their unique perspectives to our team.

KBI Biopharma is committed to providing a safe and healthy workplace. Any employee entering a KBI site located in the US must inform KBI Biopharma of their vaccination status and must submit their vaccination status. All vaccinated employees are required to provide proof of their COVID-19 vaccination, with a COVID-19 vaccination which has been granted FDA approval or Emergency Use Authorization.

KBI Biopharma, Inc. is an EEO/AA employer and actively seeks to diversify its work force. Therefore, all qualified applicants, regardless of race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability or veteran status, are strongly encouraged to apply.

I understand that neither the completion of this application nor any other part of my consideration for employment establishes any obligation for KBI Biopharma, Inc. to hire me. If I am hired, I understand that either KBI Biopharma, Inc. or I can terminate my employment at any time and for any reason, with or without cause and without prior notice. I understand that no representative of KBI Biopharma, Inc. has the authority to make any assurance to the contrary.

I attest with my signature below that I have given to KBI Biopharma, Inc. true and complete information on this application. No requested information has been concealed. I authorize KBI Biopharma, Inc. to contact references provided for employment reference checks. If any information I have provided is untrue, or if I have concealed material information, I understand that this will constitute cause for the denial of employment or immediate dismissal.

About Us

At KBI, we are constantly seeking to improve our team with accomplished individuals who share in our commitment to serve our clients as they seek to advance important medicines to the patients who need them.

We offer our employees a challenging, rewarding and fast-paced environment along with the opportunity for career advancement through the development of one’s technical skills. At KBI, employees work in a collaborative, team environment, where sharing knowledge and expertise with one another is strongly encouraged.

If you do not see a position that matches your background, we invite you to return to our site often as positions are updated frequently.

Please Note: To 3rd Party Search Firms/Employment Agencies: All inquiries must be directed to [e-mail] . Please do not call or email any KBI Biopharma employee about current or future job openings. All resumes submitted by search firms or employment agencies to any employee at KBI Biopharma via-email, telephone, social media or other means will be deemed to be the sole property of KBI Biopharma, unless the firm submitting the resume has previously entered into a written agreement with KBI Biopharma regarding recruitment services and has been approved by Human Resources to work on an open position .KBI Biopharma will not pay any fee or remuneration with respect to candidates without complying with this requirement.