Director, Marketing CH

Spectrum Health; Southfield (MI); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Comprehensive benefits

On-demand pay (Payactiv)

Discounts directory

Job summary

Corewell Health in Southfield, MI seeks a Director of Marketing to lead regional strategy, partner with leadership, and drive growth through integrated campaigns across consumer and physician marketing.

You will build and coach a regional marketing team, translate insights into roadmaps, manage budgets, and measure outcomes with clear KPIs. The role requires strong stakeholder influence and change leadership in healthcare marketing.

Qualifications

• Bachelor's degree in marketing, communications, journalism, advertising, business, or related field.
• Master's Degree (MBA) preferred.
• 12 years of experience managing marketing programs in a large matrixed org.
• 5 years of managerial experience with budgeting responsibility.
• Healthcare industry experience required.

Responsibilities

• Lead regional marketing strategy, growth opportunities, and integrated roadmaps.
• Coordinate cross-functional teams across marketing, communications, physician relations, digital, and consumer experience.
• Hire, coach, and develop regional marketing staff; manage budgets and KPIs.
• Influence stakeholders and deliver measurable business outcomes.

Skills

Stakeholder management

Talent development

Budget management

Data-driven marketing

Cross-functional leadership

Education

Bachelor's degree in marketing or related field

MBA preferred

Job description

Job Summary

The Director, Marketing serves as the strategic marketing leader for an assigned region(s), partnering closely with regional leadership teams to identify growth opportunities, address business challenges, and develop integrated strategies that advance regional priorities. This role leads regional market assessments, translates insights into strategic roadmaps, and brings together cross-functional teams across marketing, communications, physician relations, digital, and consumer experience to deliver coordinated solutions. The Director provides expertise in both consumer and physician marketing, ensuring alignment between regional priorities, growth initiatives, and marketing investments. This individual is a trusted advisor, skilled at influencing without authority, building strong partnerships, and leading teams to achieve measurable outcomes. Responsibilities include, but are not limited to, effectively interviewing, hiring, training, coaching, and developing team members; planning, assigning, and directing work; appraising performance; rewarding and counseling team members; and addressing complaints and resolving problems.

Essential Functions

Serves as the primary marketing advisor to regional leadership teams, leading market assessments, identifying growth opportunities, and aligning cross-functional teams around integrated strategies and roadmaps that drive business results. Builds and manages relationships with leaders across the organization and colleagues across the department. Projects a spirit of collaboration and joint ownership of business objectives and growth goals. Strives for clarity, prioritization and simplification. Successfully navigates through periods of change and ambiguity. Leverages a data-driven analytical approach to assess market trends, competitor efforts and service line / business unit advancements to create and recommend comprehensive marketing plans that feature innovative strategies and initiatives. Models this approach for team members and colleagues. Leads and coaches a regional marketing team in the development of marketing campaigns with clearly defined key performance indicators (KPIs) to measure, track, report and refine the success of marketing efforts. Nurtures the growth and development of teams and team members. Helps to attract and retain high-performing talent. Holds team members accountable to high standards of performance & execution. Helps team members to set and track budgets for service line / business unit initiatives. Ensures deadlines are met by removing barriers, escalating issues and encouraging creative problem solving. Engages in continuous learning to maintain the professional competence, knowledge and skills necessary as an influencer within the department, organization and among industry peers.

Qualifications

• Bachelor's Degree Major in marketing, communications, journalism, advertising, business, or another closely related field.
• Preferred Master's Degree MBA or other advanced degree related to marketing or communications.
• 12 years of relevant experience in managing marketing programs and cross-functional teams in a large, matrixed organization with a demonstrated ability to collaboratively drive results.
• Required 5 years of relevant experience
• 5 years of managerial experience with a demonstrated ability to lead teams and manage budgets.
• Required Health care experience
• Preferred Consulting experience

Physical Demands

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

Benefits and Perks

• Comprehensive benefits package to meet your financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

Location and Hours

Primary Location: SITE - Corewell Health Southfield Center - 26901 Beaumont Blvd

Department Name: Marketing - Corporate

Employment Type: Full time

Shift: Day (United States of America)

Weekly Scheduled Hours: 40

Hours of Work: 40

Days Worked: monday - friday

Weekend Frequency: N/A

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

People are at the heart of everything we do, and the inspiration for our legacy of outstanding outcomes, innovation, strong community partnerships, philanthropy and transparency. Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 60,000+ dedicated people—including more than 11,500 physicians and advanced practice providers and more than 15,000 nurses providing care and services in 22 hospitals, 300+ outpatient locations and several post-acute facilities—and Priority Health, a provider-sponsored health plan serving more than 1.2 million members. Through experience and collaboration, we are reimagining a better, more equitable model of health and wellness.