Director, Marketing and Sales Strategy

Newsweek; New York (NY); On-site; USD 135,000 - 165,000; Full time

Job summary

Newsweek is looking for a Director of Marketing and Sales Strategy at Adprime in New York. This senior role is key to defining market positioning, influencing revenue growth, and enhancing the digital advertising presence. The ideal candidate will have over 8 years of experience in marketing or sales enablement, deep knowledge of the ad tech landscape, and exceptional communication skills. The salary is up to $150,000, commensurate with experience, in a diverse and inclusive workplace.

Qualifications

• 8+ years in marketing, commercial strategy, or sales enablement in digital advertising or ad tech.
• Strong understanding of ad tech ecosystem including DSPs, SSPs, ad exchanges.
• Proven ability to influence revenue through effective messaging and storytelling.

Responsibilities

• Define market positioning and own company narrative.
• Collaborate with sales teams to enhance pitches and proposals.
• Lead PR efforts to establish industry presence.
• Oversee the company's website and brand ecosystem.
• Develop strategies for client advocacy and organic growth.

Skills

Marketing expertise

Commercial strategy

Sales enablement

Ad tech knowledge

Influencing skills

Communication

Job description

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Adprime, Director,Marketing andSalesStrategy

Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

Overview

Adprime isseekinga senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem.

You willoperateat the intersection of marketing, pre-sales, and client experience, owning howAdprimeis understood, valued, and selected by clients.

You will work closely with sales, leadership, and client teams to translateAdprime’sfirst party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships.

Core Responsibilities

• Market Positioning and Narrative Ownership
• Define and ownAdprime’spositioningin a competitive landscape that includes DSPs, SSPs, and ad exchanges
• Translate complex capabilities such as first party data, AI,dynamictargeting, and supply and demand dynamics into clear and compelling messaging
• Develop a consistent and differentiated narrative used across sales, clients, and external channels
• Revenue Enablement and Pre-Sales Integration
• Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies
• Build and refine sales materials, case studies, and storytelling frameworks that improve win rates
• Continuously iterate messaging based on deal feedback, objections, and client insights
• Contribute directly to pipeline acceleration and revenue growth
• Client Experience and Growth Support
• Collaborate with client service teams to strengthen onboarding, communication, andlong-termengagement
• Identifyopportunities to supportupselland cross sell through stronger positioning and storytelling
• Translate performance into compelling client narratives and success stories
• Industry Presence, PR, and Thought Leadership
• Lead PR and external communication efforts to positionAdprimeas a credible voice in digital advertising
• Build executive visibility through thought leadership, content, and industry engagement
• Increase brand recognition and trust across agencies, brands, and partners
• Social Media and Brand Amplification
• Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume
• PromoteAdprime’scapabilities, people, and client successes
• Engage with industry conversations and amplify the company’s voice
• Website and Brand Ecosystem
• Own theAdprimewebsite as a core commercial asset
• Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning
• Maintain consistency across all brand touchpoints including decks, materials, and external communications
• Word of Mouth and Market Influence
• Develop strategies to drive referrals, client advocacy, and organic growth
• Turnclients and partners into promoters ofAdprime’scapabilities
• Leverage relationships across the advertising ecosystem to expand reach and credibility
• Demand and Supply Alignment
• Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners
• EnsureAdprime’svalue is clearly understood across demand and supply stakeholders

What This Role Is Not

• Not a paid media buying or campaign execution role
• Not focused on lead volume or performance marketing metrics
• Not dependent on large marketing budgets to drive results

Qualifications

• 8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech
• Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic
• Proven ability to influence revenue through positioning, storytelling, and sales support
• Experience working closely with sales and client facing teams
• Exceptional communication and narrative building skills
• Ability tooperateboth strategically and hands on in a lean environment

What Success Looks Like

• Stronger and clearer market positioning forAdprime
• Improved win rates and more effective sales conversations
• Increased client retention and expansion
• Higher quality inbound opportunities driven by credibility and brand presence
• Consistent and compelling messaging across all channels and touchpoints

Why JoinAdprime

This role sits at the core ofAdprime’sgrowth. You will directly shape how the company is perceived in the market, influence revenue outcomes, and help define its position in the evolving digital advertising landscape.

Salary range: Up to $150,000 commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.