Director, Marketing AI Strategist (REMOTE US)

Veeam; United States; Remote; USD 187,000 - 268,000; Full time

Job summary

A leading company in data resilience is seeking a Director, Marketing AI Strategist to transform its marketing through AI adoption. This role demands a visionary leader to navigate the fast-changing AI landscape, ensuring Veeam's marketing strategy is innovative, data-informed, and poised for future growth.

Qualifications

• 10+ years in digital marketing, 5+ years in leadership roles.
• Deep knowledge of AI and its marketing applications.
• Experience in transforming web and content strategy for AIOs.

Responsibilities

• Develop marketing-wide AI-first strategies aligned with business goals.
• Integrate AI across outbound marketing operations effectively.
• Lead initiatives for optimizing marketing processes with AI.

Skills

Digital marketing

AI technologies

Leadership

Stakeholder management

Communication

Data-driven transformation

Education

Bachelor’s degree in Marketing or related field

Advanced degree (MBA, MS in AI/Data Science)

Tools

Marketing automation platforms

Analytics tools

Job description

Director, Marketing AI Strategist (REMOTE US)

Date of publication: 12 June 2025

Remote / USA

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it.

Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running.

Veeam is seeking a visionary and results-drivenDirector, Marketing AI Strategistto lead the transformation of our marketing organization through the strategic adoption of artificial intelligence. This senior-level role will be instrumental in helping our company navigate the fast-changing AI landscape and position our outbound marketing efforts at the cutting edge of innovation.

As the Director of AI Strategy, you will serve as a thought leader and strategist, guiding the integration of AI across our outbound marketing operations—including campaign automation, personalization, customer segmentation, content generation, search optimization, media buying, and performance analytics. You’ll partner with cross-functional leaders to embed AI-first thinking across teams, build key capabilities, and ensure our marketing strategy is agile, data-informed, and future-ready.

You will also own the development and execution of a robust content strategy tailored for Large Language Model Operations (LLMOs), ensuring Veeam’s content is discoverable, relevant, and optimized for AI-powered channels, including generative search and chatbot interfaces.

Responsibilities:

• Develop and execute a marketing-wide AI-first strategy aligned with business goals and future customer engagement trends.
• Identify and evaluate AI technologies, platforms, and tools that will reshape outbound marketing effectiveness and efficiency.
• Serve as a senior advisor to the CMO and other executives on the role of AI in marketing.
• Define and champion a comprehensive content strategy for LLMOs, ensuring all digital content is structured, formatted, and enriched for optimal consumption, interpretation, and visibility by large language models and AI-powered search systems.
• Lead cross-functional initiatives to integrate AI into core marketing processes such as lead generation, content creation, campaign management, and marketing automation.
• Drive the initiative to optimize Veeam visibility in search based on AIOs and LLM chatbots and evolving AI methods.
• Work with data science and marketing analytics teams to deploy machine learning models that improve targeting, personalization, and engagement.
• Collaborate with MarTech and IT teams to ensure scalable and ethical AI adoption.
• Oversee prompt engineering and content curation practices to maximize Veeam’s brand and product visibility in LLM-driven environments.
• Partner with content, SEO, and digital teams to ensure all assets (web, blog, product, support) are discoverable, contextually rich, and compliant with LLM and AIO requirements.
• Develop frameworks for ongoing content evaluation and optimization, leveraging AI analytics to inform editorial direction and content refresh cycles.
• Design and lead internal education and enablement programs to ensure marketing teams are equipped to work effectively in an AI-first environment.
• Establish governance frameworks to ensure responsible and ethical use of AI in marketing campaigns.
• Cultivate a culture of innovation, experimentation, and continuous learning.
• Define key success metrics to measure the impact of AI-driven marketing strategies on business outcomes (e.g., ROI, conversion rates, engagement).

Use AI-driven insights to inform strategic decisions and optimize campaign performance in real-time.

Requirements:

• 10+ years of experience in digital marketing, strategy, or marketing operations, with 5+ years in a leadership role focused on innovation or transformation.
• Deep knowledge of AI technologies (e.g., generative AI, machine learning, natural language processing) and their application in marketing.
• Proven success driving AI or data-driven transformation within a marketing function.
• 2+ years experience in transforming web and content strategy to optimize for AIOs and LLM chatbots.
• Demonstrated expertise in developing content strategies that optimize for AIOs and LLM chatbots, including content structuring, prompt engineering, and data annotation.
• Strong understanding of outbound marketing channels (email, paid media, content syndication, ABM, etc.) and how AI can disrupt and enhance them.
• Experience working with marketing automation platforms (e.g., Marketo), analytics tools, and MarTech stacks.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to thrive in a fast-paced, dynamic environment with a strong innovation mindset.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; advanced degree (MBA, MS in AI/Data Science) a plus.

#LI-TS1 #remote

The salary range posted is On Target Earnings (OTE), which is inclusive of base and variable pay. When making an offer of employment, Veeam will take into consideration the candidate’s expectations, experience, education, scope of responsibility for the role, and the current market demands.

United States of America Pay Range

$187,000 — $267,100 USD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with ourRecruiting Privacy Notice .

The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.

By applying for this position, you consent to the processing of your personal data in accordance with ourRecruiting Privacy Notice .