Director, Marketing

The PCA Group; United States; Hybrid; USD 65,000 - 70,000; Full time

Benefits offered by this job

Beauty product discounts

Medical, dental and vision coverage

401(k) with match

PTO & paid holidays

Job summary

BEAUTYSPACE, part of The PCA Group, seeks a hands-on Director of Marketing to lead wholesale/retail activation and grow our direct-to-consumer business. You will own site experience and marketing strategy across Beautyspacecom, driving online growth and brand storytelling.

Approximately 70% of time is hands-on execution, 30% strategy. Manage two direct reports and collaborate with a broad supporting team across social, creative, and analytics.

Qualifications

• Minimum 5 years in marketing within beauty, luxury retail, or consumer brands.
• Experience leading DTC/e-commerce and cross-brand programs.
• Demonstrated ROI-focused marketing with retailers and partners.

Responsibilities

• Lead marketing across wholesale and retail, plus DTC site strategy and execution.
• Own Beautyspacecom customer experience, merchandising, and campaigns.
• Build and manage the marketing calendar, activations, and promotions.
• Collaborate with parent company teams for assets, analytics and PR.

Skills

Marketing leadership

Multi-brand experience

DTC/e-commerce

ROAS/CAC/Analytics

Loyalty/CRM

Retail partner marketing

Project management

Data-driven decision making

Cross-functional collaboration

Job description

BEAUTYSPACE is part of the PCA Group of Companies PCA a privately owned global beauty holding company founded 36 years ago Led by the founders and the next generation of the family PCA employs 1500 people across five global locations With a focus on omnichannel distribution and fulfillment PCA operates through multiple subsidiaries with distinct leadership and business strategies BEAUTYSPACE is a leading curator of beauty products offering a premium assortment of skincare makeup and wellness essentials Known for its presence in forward thinking retail spaces BEAUTYSPACE delivers elevated conscious beauty experiences Through its B2B digital platform the brand also connects beauty professionals and brands fostering global collaboration and innovation in the beauty industry This is a hybrid role with Monday Thursday in our NYC office & Fridays work from home All days are 9am 6pm

Job Summary

We are looking for a highly hands on Director Marketing to lead marketing across our wholesale retail partners while also owning and building our growing direct to consumer business You will be responsible for bringing our brands to life across multiple retail environments with a focus on online marketing while serving as the owner and decision maker for the Beautyspacecom customer experience and marketing strategy This is not a role that sits above the work Approximately 70 of the role is hands on execution and 30 strategic planning You will manage two direct reports a Retailer Partners Associate and a Brand Partners Coordinator while working closely with our parent companys resources across social media creative and asset development visual merchandising and analytics

Responsibilities

Wholesale & Retailer Marketing Develop and execute marketing programs that support our wholesale retail partners and drive omni channel brand and category growth with a focus on digital marketing Serve as the marketing lead across key retail accounts translating retailer priorities into actionable marketing plans Partner with Buying and Business Development to identify opportunities to improve omni channel brand visibility customer engagement and sell through Manage retailer specific online marketing calendars launches promotions events activations and seasonal programs coordinating with retailers and internal account managers Ensure brands are represented consistently and effectively across retail environments Coordinate with retailers and internal teams on assets content promotions events VM and other marketing requirements Track performance and use sales and customer insights to optimize programs Balance the needs of multiple brands and retail partners while maintaining a clear commercial point of view

Direct to Consumer Beautyspacecom Own Beautyspacecom as the marketing and commercial lead with ultimate decision making authority over the sites customer experience merchandising marketing calendar content priorities promotional strategy and customer acquisition initiatives Act as the internal owner of the DTC business setting priorities and making the final call on how the site is positioned marketed and presented to the consumer Have the ability to leverage multiple external platforms including social media to increase awareness conversion and brand promotion for Beautyspacecom Develop and execute the DTC growth strategy across acquisition conversion retention engagement and customer lifetime value Own the DTC marketing calendar across product launches campaigns merchandising moments email content promotions partnerships and brand storytelling Determine which brands products stories and commercial opportunities receive priority on Beautyspacecom Partner with the parent companys Social Creative Public Relations Visual Asset Creation and Analytics teams to execute the strategy leveraging those resources while retaining ownership of the brief priorities decisions and final outcome Monitor site performance and make ongoing decisions around traffic conversion merchandising content promotional activity and customer engagement Identify opportunities to improve conversion rate average order value repeat purchase customer acquisition cost ROAS and overall customer lifetime value Work closely with e commerce and operational partners including Development and Technical teams to ensure the site is properly supported from launch through fulfillment and post purchase experience Continually improve the digital customer journey from discovery through purchase loyalty and repeat engagement

Beautyspace Rewards Loyalty Own the BEAUTYSPACE Rewards loyalty program including strategy customer engagement benefits communications and ongoing program development Develop initiatives that increase enrollment engagement frequency retention and customer lifetime value Use loyalty data and customer behavior to inform segmentation personalization promotions and DTC marketing Identify opportunities to connect loyalty activity with wholesale and broader brand building initiatives Track and optimize key loyalty KPIs including enrollment active members repeat purchase frequency retention and revenue contribution

Team Leadership Manage and develop two direct reports Retailer Partners Associate supporting wholesale account marketing retailer requirements calendars activations and execution Brand Partners Coordinator supporting brand communication assets launches marketing requests and day to day coordination Establish clear priorities deadlines and accountability across the team Be willing to personally own execution when necessary rather than delegating every task Build a team culture that is fast collaborative commercially minded and highly accountable

Cross Functional Leadership Work closely with Buying Business Development Merchandising Planning Operations Visual Merchandising Finance Technology and Development and the parent companys shared service teams Leverage parent company capabilities across social media creative and asset production and analytics rather than duplicating those resources internally Clearly brief internal partners and agencies ensuring work is delivered on time and aligned to commercial priorities Act as the connective tissue between brands retailers internal teams and the consumer Ensure marketing activity is connected to measurable business outcomes rather than activity for activitys sake

Qualifications

• 5 years of marketing experience ideally within beauty fashion luxury retail or consumer
• Strong preference for experience working across multiple brands multiple channels andor multiple retail partners
• Deep passion for and knowledge of the beauty business you should genuinely love the category understand how consumers shop it and be excited by brands and products
• Experience owning or significantly contributing to a DTCe commerce business including responsibility for site merchandising customer acquisition conversion retention and performance marketing
• Demonstrated understanding of ROAS CAC conversion traffic AOV retention and customer lifetime value
• Experience with loyalty programs andor CRM is highly valued
• Experience managing retail marketing programs and understanding how marketing translates into traffic conversion sell through and brand growth
• Proven ability to manage multiple priorities and deadlines without losing attention to detail
• Strong project management and organizational skills
• Excellent communication skills and the ability to work effectively with retailers brands internal stakeholders and senior leadership
• Comfortable working with data and analytics and using performance information to make decisions
• Experience managing people and developing junior talent
• A bias toward action you see something that needs to get done and figure out how to get it done
• Comfortable working in an entrepreneurial fast moving environment where priorities can change quickly

What We Offer

• Phenomenal discounts on products within the beauty industry and beyond
• Medical Dental and Vision along with supplemental benefits available after 60 days
• 401 k available after 1 year of service with up to a 4 match
• 17 days PTO and Paid Holidays pro rated for the first year based on your start date

Salary commensurate with experience 6500000 to 7000000

Equal Employment Opportunity Statement The PCA Group of Companies is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race color creed religion or belief national or ethnic origin citizenship status marital or domestic partnership status sexual orientation sex gender identity or expression age disability military or veteran status or any other characteristic protected by federal state or local law We recognize and value the benefits of a diverse workforce