Director, Marketing

Delta Utilities; New Orleans (LA); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Marketing to lead innovative strategies during a pivotal growth phase. This role will involve overseeing all marketing functions, including brand implementation, customer communications, and digital marketing. The ideal candidate will have a proven track record in developing successful marketing campaigns, particularly during business transitions. With a focus on customer acquisition and retention, this position offers an exciting opportunity to shape the future of a leading natural gas utility. Join a dynamic team committed to delivering safe and dependable service to a growing customer base.

Qualifications

• 10+ years of progressive marketing experience with leadership roles.
• Strong understanding of digital marketing and integrated approaches.

Responsibilities

• Develop and execute comprehensive marketing strategies for growth.
• Oversee marketing materials and ensure consistent customer messaging.

Skills

Marketing Strategy Development

Digital Marketing

Customer Communication

Market Analysis

Leadership

Analytical Skills

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

JOB SUMMARY/PURPOSE

Delta Utilities is seeking a Director of Marketing who will lead Delta Utilities' marketing strategy during a pivotal growth period, including our upcoming transition to assume gas distribution operations in key service areas. This leadership position will oversee all marketing functions, including brand implementation, customer communications, digital marketing, and market analysis to drive customer acquisition and retention.

JOB DUTIES/RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies aligned with Delta Utilities' business objectives and growth plans.
• Lead marketing efforts around service transitions, helping to ensure smooth customer experiences during utility provider changes.
• Oversee the development of compelling messaging that clearly communicates Delta's value proposition and service benefits.
• Direct the creation of marketing materials, including digital content, direct mail, advertising, and customer communications.
• Collaborate with customer service teams to ensure consistent messaging and positive customer experiences.
• Design and implement market research initiatives to better understand customer needs and competitive landscape.
• Work closely with cross-functional teams to align marketing strategies with overall business goals.
• Track marketing performance using relevant KPIs and adjust strategies based on data-driven insights.
• Represent Delta Utilities at industry events, community forums, and other events.

MINIMUM REQUIREMENTS

Minimum education required of the position

• Bachelor’s degree in marketing, business, communications, or related field.

Minimum experience required of the position

• 10+ years of progressive marketing experience, with at least 5 years in leadership roles.

Minimum knowledge, skills and abilities preferred of the position

• Experience in utilities, energy, or related regulated industries strongly preferred.
• Proven track record developing and implementing successful marketing campaigns, particularly during business transitions.
• Strong understanding of digital marketing channels, traditional media, and integrated marketing approaches.
• Excellent communication skills, with the ability to translate complex utility information into clear customer messaging.
• Strong analytical skills and data-driven decision-making approach.

Any certificates, licenses, etc. required for the position

• None.

About Delta Utilities

Delta Utilities is a leading natural gas utility with a focus on safe, dependable service to customers. Headquartered in New Orleans, Louisiana, the utility will serve nearly 600,000 customers and become one of the leading natural gas providers in Louisiana and Mississippi and among the top 40 providers in the United States.

In 2023, Entergy announced that it had entered into an agreement with Delta Utilities to sell its Louisiana gas distribution business. The natural gas utility currently serves more than 200,000 customers across East Baton Rouge and Orleans parishes. In February 2024, Delta Utilities entered into an agreement with CenterPoint Energy to acquire its Louisiana and Mississippi natural gas businesses, which currently serve approximately 381,000 customers. Once the transactions are complete, Entergy's Louisiana natural gas operations and CenterPoint Energy's Louisiana and Mississippi natural gas systems will be operated by Delta Utilities. Learn more: https://deltautilities.com/

Delta Utilities and associated entities are equal-opportunity employers. We do not discriminate against employees or applicants for employment on any legally recognized basis or any protected class under federal, state, or local law.

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