Director, Marketing

Hawaii Employers’ Mutual Insurance Company; Honolulu (HI); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

401k match

Flex-time

Generous PTO

15 paid holidays

Job summary

Hawaii Employers’ Mutual Insurance Company in Honolulu seeks a Director of Marketing to lead the strategic direction, development, and execution of marketing, branding, and communications across the parent company and its subsidiaries.

This senior role oversees campaigns, corporate communications, community engagement, and events, and manages outsourced PR efforts. It guides a small team and collaborates with executive leadership to strengthen brand awareness and drive growth.

Qualifications

• 8–10+ years of progressive marketing experience with leadership responsibilities.
• Experience leading multi-brand or multi-entity marketing strategies is preferred.
• Strong understanding of traditional and digital marketing channels.
• Experience in insurance, financial services, or regulated industries is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive marketing and communications strategy across all entities.
• Partner with executive leadership to position the company as a trusted leader in the industry and community.
• Oversee brand standards and ensure consistency across internal and external communications.
• Manage marketing budget, vendor relationships, and outsourcing of PR efforts.
• Lead community relations, sponsorships, and corporate events to enhance brand visibility.
• Supervise the Marketing Specialist and mentor marketing staff.

Skills

Strategic leadership

Brand management

Digital marketing

Cross-functional collaboration

Budget management

Team mentorship

Communication skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Job description

Director, Marketing

MKTG Full-time Regular Honolulu, HI, US

30+ days ago Requisition ID: 1169

Salary Range: $115,000.00 To $150,000.00 Annually

Join us at HEMIC!

Voted one of Hawai`i Business’ Best Places to Work for 8 Years in a Row!

As a HEMIC employee, you will get:

• People Who Care

Voted one of Hawai`i Business’ Best Places to Work, and Pacific Business News’ Best Workplaces, our business is founded on caring for Hawai`i workers, Hawai`i businesses, and each other.

• Professional Growth

We’re passionate about your development. Whether it’s achieving a formal certification or attending a workshop to improve your communication skills, we will support and encourage you to grow.

We offer competitive salary and best-in-class benefits, including a 401k match, flex-time, generous PTO, 15 paid holidays, and so much more!

• Opportunity to Give Back

Giving back to our community is our kuleana and we offer numerous opportunities for our employees to take part - whether it be volunteering for a fundraiser, attending a charity walk, or getting a match for your charitable contributions.

Why our Marketing Director is Important:

The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.

This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

Strategic Leadership

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
• Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
• Ensure consistent branding while appropriately differentiating each subsidiary
• Analyze market trends, customer insights, and competitive landscape to inform strategy

Brand & Communications Management

• Oversee brand standards and ensure consistency across all internal and external communications
• Direct development of marketing materials including digital content, print collateral, presentations, and advertising
• Manage corporate messaging, public relations, and media relations
• Oversee website content, social media presence, and digital marketing efforts

Community & Corporate Engagement

• Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation
• Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
• Ensure alignment of community efforts with company values and strategic priorities

Events & Internal Engagement

• Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
• Supervise planning and execution of events in collaboration with the Marketing Specialist
• Support internal communications that promote culture, engagement, and alignment across the organization
• Supervise and mentor the Marketing Specialist
• Provide clear direction, prioritize workload, and support professional development
• Assess future marketing staffing needs and recommend resources as appropriate

Project & Budget Management

• Develop and manage the marketing budget across all entities
• Prioritize initiatives to maximize impact and efficiency within a lean team structure
• Oversee vendor relationships, including agencies, printers, media partners

Cross-Functional Collaboration

• Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
• Provide marketing support for new products, services, and organizational initiatives
• Ensure alignment and communication across all entities

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred), or comparable experience
• 8–10+ years of progressive marketing experience, including leadership experience
• Experience managing multi-brand or multi-entity marketing strategies preferred
• Strong understanding of both traditional and digital marketing channels
• Experience in insurance, financial services, or regulated industries is a plus
• Strong strategic thinking with ability to execute tactically
• Excellent written and verbal communication skills
• Ability to manage multiple priorities across different entities
• Strong project management and organizational skills
• Collaborative leadership style with a hands-on approach
• Understanding of Hawaii’s business environment and community landscape preferred

Position title

Director, Marketing

Department

Marketing

Work Arrangement

In-Person, HEMIC Tower, occasional travel may be required

Reports To

EVP, Chief Operating Officer

Direct Reports

Yes

Approved By:

clewis

Date Approved:

7/1/2026

Reviewed:

N/A

NOTE: The above information on this job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory, or all duties, responsibilities, and qualification of employees assigned to this job. Management has the right to add, revise or delete information in this description. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential duties of this position.