Director, Marketing

Jobtailor; Dallas (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Perimeter is seeking a senior Marketing leader to drive strategic initiatives and ensure market penetration of our technology. You will collaborate with product, sales, regulatory and clinical teams to align objectives and maintain industry compliance.

You will design and execute multi-channel campaigns, lead a high-performing team, and own brand messaging across channels. Strong expertise in healthcare marketing and patient education is essential.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 7+ years of experience in a similar marketing role, preferably in a medical device or healthcare setting.
• Excellent written and verbal communication skills.
• Proven experience executing comprehensive marketing communication plans and campaigns.
• Organized with strong project management, multitasking and decision‑making skills.
• Preferred Qualifications Patient education, advocacy and demand generation programs in medical device or health care.

Responsibilities

• Drive the strategic marketing initiatives to promote our technology and ensure its successful penetration into target markets.
• Collaborate closely with cross-functional teams including product development, sales, regulatory and clinical affairs to achieve business objectives while adhering to industry regulations and standards.
• Develop comprehensive marketing strategies, execute impactful campaigns, and analyze market trends to capitalize on growth opportunities.
• Lead, coach, and hold accountable a high-performing marketing team, setting clear goals tied to customer acquisition outcomes.
• Design, implement, and optimize multi-channel demand generation campaigns, spanning digital, social media, and traditional media.
• Own Perimeter's corporate brand identity, positioning, and messaging, ensuring consistent communication across all channels.
• Create customer-facing content in collaboration with the Sales, Product Marketing, and KOL teams that drives engagement.
• Own campaign performance measurement, building and maintaining metrics dashboards.

Skills

Strategic Marketing

Demand Generation

Project Management

Marketing Communication Plans

Cross-Functional Collaboration

Education

Bachelor’s degree in marketing, communications, business or related field

Tools

Digital Marketing Tools

Social Media Marketing

Traditional Media

Content Creation Tools

Job description

• Drive the strategic marketing initiatives to promote our technology and ensure its successful penetration into target markets.
• Collaborate closely with cross-functional teams including product development, sales, regulatory and clinical affairs to achieve business objectives while adhering to industry regulations and standards.
• Develop comprehensive marketing strategies, execute impactful campaigns, and analyze market trends to capitalize on growth opportunities.
• Lead, coach, and hold accountable a high-performing marketing team, setting clear goals tied to customer acquisition outcomes.
• Design, implement, and optimize multi-channel demand generation campaigns, spanning digital, social media, and traditional media.
• Own Perimeter's corporate brand identity, positioning, and messaging, ensuring consistent communication across all channels.
• Create customer-facing content in collaboration with the Sales, Product Marketing, and KOL teams that drives engagement.
• Own campaign performance measurement, building and maintaining metrics dashboards.

Requirements

• Bachelor’s degree in marketing, communications, business or related field.
• 7+ years of experience in a similar marketing role, preferably in a medical device or healthcare setting.
• Excellent written and verbal communication skills.
• Proven experience executing comprehensive marketing communication plans and campaigns.
• Organized with strong project management, multitasking and decision‑making skills.
• Preferred Qualifications Patient education, advocacy and demand generation programs in medical device or health care.

Core Competencies

Demonstrates expertise in developing and executing strategic marketing initiatives within the medical device or healthcare sector, with a strong focus on demand generation and customer engagement. Proven ability to lead high-performing teams and collaborate across functions to achieve business objectives while adhering to industry regulations.

Highest-signal resume keywords

• Strategic Marketing Initiatives
• Demand Generation Campaigns
• Project Management
• Marketing Communication Plans
• Cross-Functional Collaboration

Hard Skills

• Marketing Strategy Development
• Campaign Execution
• Market Trend Analysis
• Metrics Dashboard Creation
• Customer Acquisition Strategies

Soft Skills

• Excellent Communication Skills
• Organizational Skills
• Multitasking
• Decision-Making
• Coaching and Leadership

Industry Keywords

• Medical Device
• Healthcare
• Patient Education
• Advocacy Programs
• Regulatory Compliance

Tools & Technologies

• Digital Marketing
• Social Media Marketing
• Traditional Media
• Content Creation Tools