Associate Manager, Upstream Marketing

Jobtailor; BLOOMINGTON (MN); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor in Bloomington, MN seeks a senior marketing leader to own upstream strategy for medical device products, defining vision, market strategy, portfolio roadmaps and long-term growth plans aligned with business objectives.

You will translate customer insights into compelling value propositions, drive lifecycle management, pricing strategy, and evidence generation, and partner with R&D, Regulatory, Sales, and Finance to accelerate growth and market adoption.

Qualifications

• Bachelor's Degree required.
• 6+ years of professional experience.
• MBA preferred.
• Minimum 3 years medical device or marketing/sales experience.
• Experience with developing software on the Hololens Mixed Reality Technology.

Responsibilities

• Define upstream marketing strategy, including product vision and market strategy.
• Develop portfolio roadmaps and long-term growth plans aligned with objectives.
• Drive customer insights through segmentation and competitive intelligence.
• Create value propositions and product positioning with cross-functional collaboration.
• Lead pricing strategy, evidence generation, and lifecycle management.
• Partner with R&D, Regulatory, Sales, and Finance to launch and grow products.

Skills

Upstream Marketing Strategy

Product Lifecycle Management

Market Insights Analysis

Hololens Mixed Reality Technology

Team Leadership and Development

Education

Bachelor's Degree

MBA Preferred

Tools

Hololens

Job description

Responsibilities

• Lead upstream marketing strategy by defining product vision, market strategy, portfolio roadmaps, and long-term growth plans aligned with business objectives.
• Drive customer and market insights through segmentation, voice of customer, competitive intelligence, and unmet needs analysis to influence product development and innovation.
• Develop compelling value propositions and product positioning while partnering cross-functionally to ensure customer needs are translated into successful product strategies.
• Guide portfolio and lifecycle management by leading pricing strategy, evidence generation, product lifecycle planning, and strategic investment decisions.
• Partner across R&D, Clinical, Regulatory, Sales, and Finance to develop business cases, launch strategies, and commercialization plans that accelerate growth.
• Leverage data and financial insights to build forecasts, business cases, budgets, KPIs, and performance metrics that support strategic decision-making.
• Build relationships with key opinion leaders (KOLs) and industry stakeholders to shape product strategy, clinical evidence generation, and market adoption.
• Lead and develop a high-performing marketing team by coaching talent, fostering innovation, driving strategic thinking, and promoting a culture of collaboration, accountability, and continuous improvement.

Requirements

• Bachelor's Degree
• Minimum 6 years of professional experience
• MBA Preferred
• Minimum 3 years medical device or marketing/sales experience
• Experience with developing software on the Hololens Mixed Reality Technology

Core Competencies

Demonstrates expertise in upstream marketing strategy, product lifecycle management, and cross-functional collaboration to drive growth in the medical device sector. Proven ability to leverage data insights for strategic decision-making and develop high-performing teams.

Highest-signal resume keywords

• Upstream Marketing Strategy
• Product Lifecycle Management
• Market Insights Analysis
• Hololens Mixed Reality Technology
• Team Leadership and Development

Hard Skills

• Product Vision Development
• Market Strategy Definition
• Value Proposition Creation
• Pricing Strategy
• Business Case Development
• Forecasting and Budgeting
• KPI Development
• Competitive Intelligence
• Segmentation Analysis
• Clinical Evidence Generation

Soft Skills

• Cross-Functional Collaboration
• Coaching and Mentoring
• Strategic Thinking
• Relationship Building
• Continuous Improvement

Certifications & Qualifications

• Bachelor's Degree
• MBA Preferred

Industry Keywords

• Medical Device
• Marketing
• Sales
• Product Positioning
• Customer Needs Analysis
• Key Opinion Leaders (KOLs)
• Regulatory Compliance
• Innovation
• Market Adoption
• Portfolio Roadmaps