Director, Marketing

SERB Pharmaceuticals; Cambridge (MA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Medical, dental, vision benefits

Discretionary bonus plan

Tuition assistance

Generous paid time off

401(k) plan

Job summary

SERB Pharmaceuticals in the United States seeks a Director, Marketing for Bentracimab to lead the brand strategy, launch readiness, and long-term growth. Based in Cambridge, MA or Conshohocken, PA with a 3-day onsite schedule.

You will partner with Medical Affairs, Market Access, Sales, and Global teams to translate insights into differentiated growth and ensure compliant, high-impact promotional programs. The role requires 9+ years in pharma marketing, an MBA preferred, and a proven track

Qualifications

• 9+ years of pharmaceutical or biotechnology commercial experience.
• MBA or advanced business degree preferred.
• Proven leadership of launch planning and cross-functional commercialization.
• Experience in specialty pharma or rare disease markets preferred.

Responsibilities

• Lead US brand strategy and launch planning for Bentracimab.
• Collaborate with Medical Affairs, Market Access, Sales and global teams.
• Drive KPIs, budget, and long-range forecasts for the franchise.
• Build launch excellence capabilities and promote compliant marketing.

Skills

Brand Leadership

Strategic Thinking

Executive Communication

Cross-Functional Leadership

Data-Driven Decision Making

Commercial Acumen

Education

Bachelor's Degree in a related field

MBA or advanced healthcare/business degree

Tools

Microsoft Office

CRM/Marketing Systems

Job description

The Director, Marketing, Bentracimab will serve as the strategic brand leader for one of SERB's most important growth drivers and launch assets. This individual will be responsible for developing and executing the US brand strategy, owning launch strategy and commercialization efforts, and driving long-term brand performance across the product lifecycle.

As the Bentracimab Brand Lead, this role will develop customer-centric strategies grounded in market insights, competitive intelligence, and commercial objectives. The Director will lead a Senior Manager of Marketing and work collaboratively across Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory, Legal, Finance, and Global teams to deliver a successful launch and sustained commercial growth.

This position can either be based in Cambridge, MA or Conshohocken, PA with a 3 day onsite schedule.

This leader will help establish launch excellence capabilities, scalable commercial best practices, and innovative approaches that elevate both the Bentracimab franchise and future SERB brands.

This position reports to the Head of Marketing, Rare Emergency Medicine.

As Director, Marketing, your responsibilities will include:

Brand Strategy & Commercial Leadership

• Develop and execute the US brand strategy for Bentracimab, ensuring alignment with organizational objectives and commercial performance goals.
• Establish a clear strategic vision for the brand across launch, growth, and lifecycle stages.
• Translate customer insights, market dynamics, competitive intelligence, and business priorities into actionable brand strategies.
• Identify growth opportunities and lead strategic initiatives that maximize brand value and market adoption.
• Serve as the primary commercial steward for the brand and provide strategic recommendations to senior leadership.
• Establish and monitor key performance indicators to assess brand health, promotional effectiveness, adoption trends, and business performance.
• Lead development and execution of comprehensive launch plans to ensure successful market entry and early adoption.
• Drive launch readiness across all commercial functions, ensuring alignment of strategic priorities, timelines, resources, and deliverables.
• Partner cross-functionally to identify and mitigate launch risks while maximizing launch opportunities.
• Monitor launch performance and rapidly adapt strategies based on market feedback and evolving customer needs.
• Capture and institutionalize launch best practices that can be leveraged across future SERB launches

Customer Engagement & Promotional Strategy

• Lead development of personal and non-personal promotional strategies that support customer engagement and brand growth.
• Ensure all tactics support a cohesive customer experience and reinforce differentiated brand positioning.
• Oversee development of promotional materials, campaigns, messaging platforms, and field engagement resources.
• Drive customer-centric innovation through the application of market research, customer insights, and field feedback.
• Lead annual congress strategy and execution planning in partnership with Medical Affairs and cross-functional stakeholders.

Cross-Functional Leadership

• Partner closely with Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory Affairs, Legal, Finance, and Commercial Excellence to ensure integrated commercial planning and execution.
• Develop strong relationships across the organization to align resources and accelerate decision making.
• Collaborate with Global colleagues to ensure alignment where appropriate while maintaining focus on unique US market needs.
• Influence without authority across multiple functions and leadership levels to deliver business objectives

Financial Management & Business Planning

• Lead annual brand planning, budgeting, and forecasting activities.
• Manage brand investments to maximize return while ensuring alignment with business priorities.
• Partner closely with Market Access and Value & Access stakeholders to ensure brand strategies appropriately reflect payer, reimbursement, and access considerations
• Partner with Finance and commercial leadership to evaluate resource allocation and investment decisions.
• Monitor brand performance against forecasts and recommend actions to optimize results.
• Support development of long-range planning and growth forecasts for the franchise.
• Lead agency selection, management, and performance evaluation.
• Ensure agency partners deliver high-quality strategic and executional support aligned with brand objectives.
• Manage external vendors, consultants, and contractors supporting commercial initiatives.
• Oversee agency budgets, scopes of work, and project deliverables
• Lead, coach, and develop direct reports while fostering a collaborative, inclusive, and high-performing culture.
• Provide clear direction, performance expectations, and development opportunities for team members.
• Build organizational capabilities that support successful launch execution and long-term brand performance.
• Serve as a role model for SERB's values and leadership expectations.

Compliance & Governance

• Ensure all commercial activities comply with applicable laws, regulations, industry standards, and company policies.
• Partner with Medical, Legal, Regulatory, and Compliance stakeholders to ensure promotional activities are accurate, balanced, and appropriately reviewed.
• Promote a culture of compliance and ethical decision making throughout all marketing activities.
• Ensure all interactions and engagements are conducted with the highest standards of integrity and professionalism.

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

To be successful in this role, you should demonstrate:

• Bachelor's Degree required; MBA or advanced business degree preferred.
• 9+ years of pharmaceutical or biotechnology commercial experience.
• Minimum 5 years of progressive pharmaceutical marketing experience.
• Demonstrated leadership of pharmaceutical launch planning and execution, including successful cross-functional commercialization initiatives.
• Proven success developing and executing brand strategies that drive measurable commercial performance.
• Experience within specialty pharmaceuticals, rare disease, acute care, hospital-based products, or other complex markets strongly preferred.
• Demonstrated ability to translate customer insights into differentiated growth strategies.
• Experience leading direct reports and developing high-performing teams.
• Strong financial and business acumen, including budget management and forecasting experience.
• Experience leading agencies and cross-functional teams in highly regulated environments.
• Strong executive presence, communication skills, and organizational influence.
• Experience utilizing market research, analytics, and performance metrics to guide decision making.
• Proven ability to lead through ambiguity and operate effectively in dynamic growth environments.
• Working knowledge of promotional review processes and regulatory requirements within the pharmaceutical industry.
• Proficiency in Microsoft Office and relevant commercial systems.
• Willingness to travel for customer engagements, field interactions, leadership meetings, and congresses as needed.

Preferred Qualifications:

• Launch experience with a first-in-class or highly specialized product.
• Experience in cardiovascular, hematology, hospital, procedural medicine, emergency medicine, critical care, or specialty pharmaceutical markets.
• Experience within a growth-stage or entrepreneurial biopharmaceutical organization.
• MBA or advanced healthcare/business degree.

Core Competencies

• Strategic Thinking
• Brand Leadership
• Customer-Centric Mindset
• Commercial Acumen
• Executive Communication
• Cross-Functional Leadership
• Organizational Influence
• Data-Driven Decision Making
• Team Development
• Executive Presence
• Accountability for Results
• Compliance & Integrity

Disclaimer

The above duties and responsibilities are not exhaustive and may be amended as business needs evolve.

Company Benefits

• Hybrid Working
• Vacation, Personal and Sick time
• 15 Paid Company Holidays
• Medical, Dental, Vision and other Voluntary benefits
• Tuition Assistance
• Discretionary Bonus Plan
• Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.