Director- Marketing

TK Elevator GmbH; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

FSA/HSA options

401(k) with company match

Tuition reimbursement

Paid parental leave

Pet insurance

Disability insurance

Life insurance

Job summary

TK Elevator is seeking a Marketing Director to lead customer-centric marketing efforts across the Americas. You will shape integrated strategies, drive growth, and build a high-performing team in a fast-paced environment.

The role emphasizes data-driven decision making and collaboration with Sales, Product, and Communications to align programs with business priorities. The candidate should have 10+ years in marketing, a strong B2B background, and an MBA or related advanced degree.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
• 10+ years in marketing, with B2B or industrial sector experience.
• Expertise in digital marketing, SEO/SEM and automation platforms.
• Strong leadership, team-building, and decision-making skills.

Responsibilities

• Design and execute a data-driven marketing strategy across New Installation, Modernization, and Service business lines.
• Lead cross-functional collaboration with Sales, Product, Finance, Engineering, Customer Care, and Communications.
• Manage brand consistency and go-to-market launches, regionally and for key customers.
• Oversee integrated campaigns across digital and traditional channels (web, events, sponsorships).
• Own the marketing budget and report KPIs to senior leadership.

Skills

Leadership

Strategic planning

Data-driven marketing

B2B marketing

Digital marketing

Education

MBA

Bachelor’s in Marketing

Tools

Marketing automation

CRM (Salesforce)

Analytics tools

Job description

TK Elevator is looking for a visionary Marketing Director to lead customer-centric marketing initiatives that strengthen our market position and accelerate growth across the Americas. This is a high-impact role for a bold, strategic thinker who thrives in a fast-paced, collaborative environment. You’ll shape and execute integrated marketing strategies while cultivating a team of innovative marketers.

ESSENTIAL JOB FUNCTIONS:

Strategic Marketing Leadership

• Design and execute a comprehensive, data-driven marketing strategy that drives awareness, customer engagement, and commercial growth across New Installation, Modernization, and Service business lines.
• Champion a modern marketing approach—blending storytelling, performance marketing, and customer experience to fuel the sales funnel and strengthen loyalty.
• Partner cross-functionally with Sales, Product, Finance, Engineering, Customer Care, and Communications to align marketing programs with business priorities and customer needs.

Brand and Content Stewardship

• Elevate and protect the TK Elevator brand—ensuring consistency, authenticity, and impact across all touchpoints.
• Guide go-to-market strategies for key product and service launches, tailored to regional and customer-specific needs.
• Align external messaging with the company’s purpose and vision in partnership with the Communications team.

Digital and Traditional Marketing Execution

• Lead integrated campaigns across digital (web, SEO/SEM, paid media, email) and traditional (events, tradeshows, sponsorships) channels.
• Leverage marketing automation platforms and CRM systems to optimize lead generation, nurture journeys and conversion.
• Manage agency partners and external vendors to deliver results on time and on brand.

Team Leadership and Development

• Build and inspire a high-performing team of marketers, instilling a culture of accountability, agility and continuous learning.
• Set clear goals, develop talent and foster collaboration across business units.

Performance and Budget Management

• Own the marketing budget and ensure effective allocation for maximum ROI.
• Track and report key performance metrics and insights to senior leadership—translating data into strategic recommendations.

EDUCATION & EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
• Expertise in digital marketing tools, SEO, SEM and automation platforms.
• Proven ability to develop and execute marketing plans across channels.
• Strong leadership, team-building, and decision-making skills.
• Expertise in data-driven marketing strategies.
• Experience in B2B or industrial sectors preferred.
• 10+ years in marketing
• Demonstrated success in sales support, customer experience engagement, and brand management.
• Experience leading creative teams, setting strategic plans aligned with the organization’s priorities, and collaborating cross-functionality.

What Makes Us Special

At TK Elevator, we offer more than just a role, we offer a place to grow, thrive, and make an impact.

Provided they meet all eligibility requirement under the applicable plan documents, employees will be offered

• Medical, dental, and vision coverage
• Flexible spending accounts (FSA)
• Health savings account (HSA)
• Supplemental medical plans
• Company-paid short- and long-term disability insurance
• Company-paid basic life insurance and AD&D
• Optional life and AD&D coverage
• Optional spouse and dependent life insurance
• Identity theft monitoring
• Pet insurance
• Company-paid Employee Assistance Program (EAP)
• Tuition reimbursement
• 401(k) Retirement Savings Plan with company match: Employees can contribute a portion of their pay on a pre-tax or Roth basis. The company provides a dollar-for-dollar match on the first 5% contributed.

Additional benefits include:

• 15 days of vacation per year
• 11 paid holidays each calendar year (10 fixed, 1 floating)
• Paid sick leave, per company policy
• Up to six weeks of paid parental leave (available after successful completion of 90 days of full-time employment)

Eligibility requirements for these benefits will be controlled by applicable plan documents. This is intended to provide a general description of benefits and other compensation and is not a substitute for applicable plan documents or company policies.

TK Elevator is an equal opportunity employer and committed to diversity. Qualified applicants will receive consideration for employment without regard to age, gender, race, color, religion, sexual orientation, gender identity, national origin, disability, and veteran status or any other protected status required by applicable law.

Important note:

TK Elevator is committed to a prejudice-free and diverse working environment with equal opportunities. We welcome applications from everyone we continously work towards an inclusive and barrier-free reality. Please do reach out to us and we will work on individual solutions tailored to you.

TKE – Move Beyond

Who We Are

TK Elevator (TKE) is a world-leading innovator in vertical transportation and urban mobility. From engineering and installation to maintenance and digital transformation, we support all mobility systems, elevators, escalators, walkways, stairlifts and boarding bridges on any platform, at any time. With digital platforms like AGILE and the IoT platform MAX, we enable smarter, safer urban movement.With more that 50,000 employees, and 1,000+ global support centers, we are moved by what moves people.

TKE – Move Beyond.