Director, Market Development

Siemens Healthineers AG; Malvern (Chester County); On-site; USD 141,000 - 194,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability

Paid parking/public transportation

Paid time off

Paid sick time

Job summary

Siemens Healthineers AG is seeking a Market Development Manager to lead the commercial adoption, clinical implementation, and expansion of the VUZE platform in Spine across North America. You will accelerate customer adoption, utilization growth, and sales readiness through close collaboration with Sales, Marketing, Product Management, and key customer stakeholders.

The role serves as the field-based expert ensuring successful onboarding, workflow integration, and sustainable procedural growth

Qualifications

• Bachelor's degree or equivalent experience required.
• Minimum of 5 years of experience in medical devices, image-guided surgery, surgical navigation, robotics, or related technologies, preferably within spine surgery.
• Demonstrated success in sales, market development, clinical support, applications, product marketing, or customer-facing roles within the medical device industry.

Responsibilities

• Lead NA launch strategy for the VUZE platform in Spine.
• Accelerate adoption, utilization growth, and customer onboarding.
• Provide clinical support and hands-on training for customers and field personnel.
• Collaborate with Sales, Marketing, Product Management and key customer stakeholders.
• Develop and communicate adoption plans and gather market feedback for strategy improvements.
• Partner with Regional Sales Leaders and Account Managers to support opportunities and evaluations.

Skills

Sales

Market development

Clinical support

Applications training

Customer engagement

Team collaboration

Education

Bachelor's degree or equivalent

Tools

CRM software

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Lead the commercial adoption, clinical implementation, and market expansion of the VUZE platform in Spine across North America. This role is responsible for accelerating customer adoption, utilization growth, sales readiness, and clinical success through close collaboration with Sales, Marketing, Product Management, and key customer stakeholders.

The Market Development Manager serves as the commercial and clinical adoption leader for VUZE and acts as the primary field-based subject matter expert, ensuring successful customer onboarding, workflow integration, and sustainable procedural growth.

Commercialization & Launch

• Support execution of the North American launch strategy for the new product, identify barriers and recommend actions to improve customer engagement and utilization.
• Develop and implement adoption plans designed to accelerate utilization and procedural growth.
• Collect and communicate customer, field, and market feedback to support future product and business strategy enhancements and serve as the primary liaison between Product Management and the North American commercial organization

• Monitor competitive technologies, market dynamics, customer needs, and industry trends to support commercial strategy and positioning.

Market Development & Customer Adoption

• Drive expansion of the user base through strategic customer engagement and adoption initiatives.
• Identify and support early adopter sites and key customer accounts.
• Establish and share best practices to facilitate long-term utilization and adoption.

• Identify, develop, and engage Key Opinion Leaders (KOLs) and reference centers to drive clinical advocacy, education, customer evaluations, peer-to-peer engagement, and adoption of the VUZE platform.

Sales Readiness & Enablement

• Partner with Marketing on educational initiatives and training programs related to the new product to support continued commercial expansion and adoption of the new product.
• Educate sales teams on product functionality, clinical workflows, competitive positioning, and customer value propositions.
• Support development and delivery of customer and field educational materials in collaboration with Marketing.

• Partner with Regional Sales Leaders, Product Specialists and Account Managers to support strategic opportunities, evaluations, and conversion of early adopter accounts.

Clinical Support, Demonstrations & Applications Training

• Conduct product demonstrations, workshops, and customer evaluations.
• Deliver hands-on applications training for customers and field personnel.
• Support installation, onboarding, and workflow implementation activities.
• Partner with Sales, Marketing, and Product Management to ensure consistent customer experience throughout the adoption journey.

Qualification & Experiences

• Bachelor's degree or equivalent experience required.

• Minimum of 5 years of experience in medical devices, image-guided surgery, surgical navigation, robotics, advanced visualization, or related technologies, preferably within spine surgery.

• Demonstrated success in sales, market development, clinical support, applications, product marketing, or customer-facing roles within the medical device industry.

• Excellent interpersonal skills and communication skills.
• Highly motivated to work with innovative image-guidance technologies and continuously learn new solutions.
• Proven ability to work effectively as part of a team.

• Experience launching new medical technologies, driving adoption of new products and working directly with surgeons and hospital stakeholders in the operating room environment preferred.

Attributes & Skills

• You thrive in ambiguous environments, can build processes from the ground up, and are comfortable adapting strategies as market needs evolve

• You have strong presentation and communication skills enabling you to communicate easily and on an equal footing with surgeons, technologists and healthcare leaders.
• You navigate complex clinical environments with professionalism, confidence and emotional intelligence.
• You listen effectively and understand customer needs and clinical workflows to build rapport and credibility with customers.
• You are self-motivated, proactively drive issues forward, and are highly implementation-oriented.

Who we are

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

The base pay range for this position is:

$141,340 - $194,337

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• life insurance
• long-term and short-term disability insurance
• paid parking/public transportation
• paid time off
• paid sick and safe time

Position must have full access to Siemens Healthineers' client sites to perform the essential functions of this position. Many clients require Siemens Healthineers employees and representatives to meet certain Vendor Credentialing requirements before they will be allowed to have access to their sites. Unless prohibited by law, position must meet all Vendor Credentialing requirements necessary to have full client access and must continue to meet those requirements during the course of employment in this position. These requirements vary by client and may include, but are not limited to: Proof of valid identification (photo, driver's license, SSN) Criminal background checks Drug screens Immunizations (COVID-19, Hep B, MMR, Varicella, Influenza, Tetanus) Annual TB testing Healthcare training.

Siemens Healthineers is an Equal Opportunity and Affinity Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law:

Applicants and employees are protected under Federal law from discrimination.

Reasonable Accommodations:

Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

California Privacy Notice:

California residents have the right to receive additional notices about their personal information.

Export Control:

"A successful candidate must be able to work with controlled technology in accordance with US export control law." "It is Siemens Healthineers' policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations."

Data Privacy:

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open.

To all recruitment agencies:

Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.