Director, MarComm, Public Relations and Digital

Prolacta Bioscience; Duarte (CA); Remote; USD 230,000 - 245,000; Full time

Job summary

A leading neonatal life sciences company is seeking a Director of Marketing Communications to shape their global brand narrative, drive awareness, and generate qualified leads. The ideal candidate will have 10+ years of experience in marketing communications within the healthcare industry and strong leadership skills to inspire high-performing teams. This remote role offers a competitive salary range of $230,000 - $245,000, with benefits including healthcare coverage and 401(k) matching.

Benefits

Up to 100% healthcare coverage

401(k) match

Qualifications

• 10+ years of experience in marketing communications and leadership.
• Proven track record in developing brand strategies.
• Strong experience in digital marketing trends and analytics.

Responsibilities

• Lead communications team for corporate initiatives.
• Develop and refine global brand strategy.
• Optimize digital marketing efforts and oversee ABM strategies.
• Manage vendor relationships for impactful media coverage.

Skills

Brand strategy

Digital marketing

Team leadership

Content development

Communication skills

Education

Master's degree in Marketing or related field

Tools

SEO tools

Email marketing software

Social media platforms

Job description

Do you want to contribute to a larger purpose to save the lives of infants in the NICU? This is Prolacta Bioscience's mission! Take a look at this opportunity with our Marketing team, which is seeking a passionate individual, to fill the role of Director, Marketing Communication, Public Relations and Digital.

We are seeking an exceptionally talented and driven Director of Marketing Communications to join our rapidly expanding neonatology company. This is a pivotal leadership role for a marketing visionary with a proven track record of building and scaling brands in a hyper-growth environment. Reporting to the Senior Director of Marketing, the Director of Marketing Communications will be instrumental in shaping our global brand narrative, driving awareness, and generating qualified leads to fuel our continued expansion.

The ideal candidate is a strategic thinker with a hands-on approach, deeply experienced in brand strategy, content development, digital marketing, corporate events and vendor management. They possess an innate ability to collaborate cross-functionally, develop and inspire high-performing teams, and communicate complex ideas with clarity and impact to both internal and external stakeholders across diverse global markets.

Who Is Prolacta Bioscience?

We give babies a brighter future by unlocking the biological power of human milk. Established in 1999, Prolacta Bioscience is a privately held life sciences company that has touched the lives of more than 100,000 premature infants globally. Prolacta is the world's leading hospital provider of 100% human milk- based nutritional products. Based in Southern California, we employ more than 300 people globally, many of whom have dedicated their lives to neonatal care.

How you will contribute:

• Market Communications Leadership: Lead Communications team through planning and implementation of a strategic, integrated marketing approach across all corporate initiatives, programs and activities.
• Brand Strategy & Management: Develop, refine, and champion our global brand strategy, ensuring consistent messaging and visual identity across all communication channels.
• Digital Marketing Leadership: Oversee and optimize our digital marketing ecosystem, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns.
• Account-Based Marketing (ABM): Oversee the Development and execution sophisticated ABM strategies to target key accounts, driving deeper engagement and accelerating the sales cycle.
• Help manage relationships with our PR and Communications agency to ensure high-quality, impactful media coverage.
• Communication Excellence: Serve as a key spokesperson and communications expert, capable of delivering impactful presentations and representing the company at industry events.
• Content Development & Storytelling: Partner with Marketing in the development of compelling and high-impact content across various formats.
• HCP, Hospital Executive, & Patient Communication: Develop and execute targeted communication strategies and materials for healthcare professionals (HCPs), patients, and key hospital executives.
• Global Market Acumen: Develop and adapt communication strategies for diverse international markets, understanding cultural nuances and regulatory considerations.
• Lead Generation & Nurturing: Develop and execute integrated marketing communications programs designed to generate high-quality leads for our sales team, and nurture them through the sales funnel.
• Vendor Management & Optimization: Identify, onboard, and manage external agencies, consultants, and technology partners to ensure the efficient and effective execution of marketing communications initiatives.
• Team Leadership & Development: Recruit, mentor, and develop a high-performing marketing communications team, fostering a culture of innovation, collaboration, and continuous improvement.
• Cross-Functional Collaboration: Partner seamlessly with Medical Education, Training, Sales, Product Management, and other internal teams to ensure alignment of communication strategies with product launches, clinical milestones, and sales objectives.
• Performance Measurement & Reporting: Define key performance indicators (KPIs) for all marketing communications initiatives, track progress, analyze results, and provide regular reports to leadership.
• Provide strategic communications support to the executive team and other key stakeholders within the organization.

What you bring to the role:

• Master's degree in marketing, Communications, Business, or a related field.
• Previous experience in high-growth organizations with disruptive products/therapies.
• 10+ years of progressive experience in marketing communications, with at least 5 years in a leadership role, within the medical device, healthcare technology, or nutrition industry.
• Demonstrated expertise in developing and executing comprehensive brand strategies that have driven significant awareness and market adoption.
• Proven track record in content strategy, development, and amplification across various channels.
• Deep understanding and hands-on experience with the latest digital marketing trends, tools, and analytics.
• Exceptional written and verbal communication skills, with the ability to articulate complex technical information clearly and concisely to diverse audiences.
• Strong experience in managing and optimizing relationships with external vendors and agencies.
• Demonstrated ability to build, lead, and inspire high-performing teams.
• Proven ability to collaborate effectively across diverse functional teams and geographies.
• Global marketing communications experience is essential.
• Strategic thinker with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic, and hyper-growth environment.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

How Prolacta benefits you

To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From up to 100% healthcare coverage starting on your first day and 401(k) match, we value our employees' health and financial wellbeing.

What else do you need to know

Location: Remote US.

Schedule: Monday - Friday.

Travel: Up to 15% may be required.

FLSA: Exempt.

Hiring Range: $230,000 - $245,000.

EEO Statement

'Prolacta Bioscience, Inc. is an Equal Employment Opportunity Employer.' Prolacta Bioscience, Inc. is committed to a proactive program of affirmative action and diversity development.