Director, LTC HCP Marketing & Strategy

Bristol Myers Squibb EU Policy; Princeton (NJ); On-site; USD 197,000 - 239,000; Full time

Benefits offered by this job

Comprehensive benefits

Flexible Time Off (FTO)

Job summary

Bristol Myers Squibb is seeking a Director, HCP Marketing – Long Term Care Strategy to join the US Neuroscience Commercial team supporting Alzheimer’s Disease Psychosis (ADP). You will shape LTC market strategy, uncover key LTC customer insights, and lead marketing tactics to engage LTC providers, associations, SNFs, and memory clinics.

This role partners across medical, regulatory, and field teams to drive launch excellence.

Qualifications

• BA/BS required; life sciences degree or equivalent desirable.
• MBA or graduate degree preferred.
• Minimum 8 years of progressive pharmaceutical/biopharmaceutical commercial experience.
• Minimum 5 years of direct Long-term care market experience.

Responsibilities

• Uncover LTC customer insights and marketplace needs to maximize access and education.
• Develop and execute LTC marketing initiatives and educational materials for LTC providers.
• Coordinate LTC speaker program plans with Medical Education and KOL Strategy.
• Create scientifically accurate, compliant LTC materials emphasizing safety and resident-focused storytelling.
• Lead cross-functional collaboration to align LTC marketing with field teams and budget constraints.
• Monitor compliance with regulatory and legal guidelines governing LTC marketing activities.
• Build relationships with LTC stakeholders, professional associations, and KOLs.
• Partner with advertising agencies to ensure campaigns align with brand strategy and timelines.

Skills

Marketing leadership

Cross-functional collaboration

Strategic planning

Budget management

KOL engagement

Communication skills

Travel readiness

Education

BA/BS in life sciences or related

MBA or graduate degree preferred

Job description

Bristol Myers Squibb is seeking a Director, HCP Marketing – Long Term Care Strategy to join the US Neuroscience Commercial team supporting Alzheimer’s Disease Psychosis (ADP). You will shape LTC market strategy, uncover key LTC customer insights, and lead marketing tactics to engage LTC providers, associations, SNFs, and memory clinics.

This role partners across medical, regulatory, and field teams to drive launch excellence.