Director, HCP Marketing & KOL Strategy - ADP

Bristol Myers Squibb; Princeton (NJ); On-site; USD 197,000 - 239,000; Full time

Benefits offered by this job

Wellbeing support

Retirement and financial protection

Insurance offerings

Job summary

Bristol Myers Squibb is seeking a Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis (ADP), to develop the U.S. KOL engagement strategy and medical education programs for the ADP launch.

Lead advisory boards, speaker programs, and congress activations with MSLs, Medical Directors, and cross-functional teams across psychiatry, neurology, geriatrics, and primary care. You will own end-to-end congress strategy, ensure compliant promotional education, and

Qualifications

• BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferred
• Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience, including demonstrated experience in professional promotion, KOL engagement, medical education, and/or congress strategy preferred
• Proven track record of developing and executing KOL engagement plans, speaker bureau programs, peer-to-peer educational initiatives, and congress strategy in a specialty pharmaceutical or complex disease area context preferred
• Experience leading or co-leading thought leader programs including advisory boards, speaker training, and HCP engagement forums; demonstrated ability to build meaningful, trusted external relationships with KOLs and influencers preferred
• Success with launching a brand or major indications preferred
• Demonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities.
• Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferred
• Strong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activities
• Strong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional quality
• Proven ability to collaborate effectively across functions and levels, embrace teamwork within a cross-functional environment, and lead and influence without direct authority
• Strong financial acumen with the ability to manage budgets, meet financial targets, and ensure accountability across program spend
• Excellent communication skills — written and verbal — including the ability to present effectively to senior leadership, KOLs, and field-based teams
• Demonstrated experience creating a strong, inclusive, energizing culture consistent with BMS values

Responsibilities

• Develop and own the annual U.S. KOL engagement plan for ADP, including identification and tiered prioritization of thought leaders across the multi-specialty HCP landscape (psychiatrists, neurologists, geriatricians, geriatric psychiatrists, PCPs, NPs/PAs, and LTC medical directors)
• Build and manage trusted, long-term relationships with priority KOLs and emerging thought leaders, positioning BMS as a credible, science-forward partner in a new disease area for the company
• Partner closely with Medical Affairs (MSL team and Medical Directors) to ensure commercial and medical KOL engagement is coordinated, clearly delineated, compliant, and mutually reinforcing — maximizing the collective impact of BMS's external scientific engagement
• Plan and execute commercial KOL programs, including advisory boards, promotional speaker development, and peer-to-peer educational events — ensuring timely insight capture and actionable readouts that inform brand strategy and planning
• Develop and maintain a KOL governance model, including goal-setting, tracking, and performance evaluation for KOL engagement activities
• Own the end-to-end U.S. commercial congress strategy and execution for ADP, across pre-launch and post-launch timeframes and across priority medical congresses in neurology, psychiatry, geriatrics, LTC, and related fields (e.g., ADPD, IPA, AAIC, GAPNA, ASCP, GSA, ADCD, CTAD)
• Define and execute BMS's commercial presence, messaging objectives, booth strategy, and HCP engagement activations at priority congresses, aligned to brand market shaping goals and the evolving ADP scientific platform
• Partner with Medical Affairs colleagues on symposia, CME programming, and scientific presentations to ensure commercial and medical objectives are integrated and mutually reinforcing at key congresses
• Manage all congress-related commercial logistics, vendor relationships, and activities on time, on budget, and in full compliance with BMS policies and applicable regulatory requirements
• Capture and synthesize insights from congress interactions and feed them back systematically into brand strategy and planning cycles
• Develop and manage the professional promotional medical education strategy for ADP, including peer-to-peer programs, speaker bureau development and management, and HCP-facing educational content
• Oversee the development, review, and deployment of promotional and educational materials for KOL engagement, speaker programs, and congress activations — ensuring scientific accuracy, message consistency, and full compliance with promotional review requirements
• Ensure that medical education programming is directly tied to the brand's strategic imperatives
• Identify opportunities to leverage medical education platforms (e.g., symposia, speaker programs, digital CME) as vehicles for HCP behavioral change aligned to the brand's pre-launch objectives
• Manage agency and vendor relationships for medical education execution, including budget oversight, scope management, and performance accountability
• Collaborate effectively with Medical Affairs, Advocacy, Marketing, Commercial Operations, and Legal/Regulatory/Compliance to ensure KOL and Med Ed programs are fully aligned and executed with excellence
• Contribute to brand planning processes by providing insights from KOL interactions, congress activity, and medical education programming
• Establish a working cadence with cross-functional partners to drive execution, manage program dependencies, and integrate field insights into brand strategy and optimization
• Own program budgets and forecasting for KOL engagement, congress, and medical education workstreams — ensuring on-time delivery, financial accountability, and execution in full compliance with company policies and applicable regulatory requirements
• Build a positive, collaborative, and high-performance team environment consistent with BMS Values
• BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferred
• Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience, including demonstrated experience in professional promotion, KOL engagement, medical education, and/or congress strategy preferred
• Proven track record of developing and executing KOL engagement plans, speaker bureau programs, peer-to-peer educational initiatives, and congress strategy in a specialty pharmaceutical or complex disease area context preferred
• Experience leading or co-leading thought leader programs including advisory boards, speaker training, and HCP engagement forums; demonstrated ability to build meaningful, trusted external relationships with KOLs and influencers preferred
• Success with launching a brand or major indications preferred
• Demonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities.
• Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferred
• Strong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activities
• Strong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional quality
• Proven ability to collaborate effectively across functions and levels, embrace teamwork within a cross-functional environment, and lead and influence without direct authority
• Strong financial acumen with the ability to manage budgets, meet financial targets, and ensure accountability across program spend
• Excellent communication skills — written and verbal — including the ability to present effectively to senior leadership, KOLs, and field-based teams
• Demonstrated experience creating a strong, inclusive, energizing culture consistent with BMS values
• Ability to travel domestically approximately 25%, inclusive of key congresses, KOL meetings, and customer-facing engagement

Skills

KOL engagement

Congress strategy

Medical education

Speaker programs

Budget management

Cross-functional collaboration

Education

BA/BS; MBA or graduate degree preferred

Job description

Bristol Myers Squibb is seeking a Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis (ADP), to develop the U.S. KOL engagement strategy and medical education programs for the ADP launch.

Lead advisory boards, speaker programs, and congress activations with MSLs, Medical Directors, and cross-functional teams across psychiatry, neurology, geriatrics, and primary care. You will own end-to-end congress strategy, ensure compliant promotional education, and