Director, Loyalty Marketing

Nutrafol; United States; Remote; USD 160,000 - 180,000; Full time

Job summary

An established industry player in hair wellness is seeking a Director of Loyalty Marketing to enhance customer retention and engagement. This pivotal role involves expanding and optimizing loyalty initiatives while leveraging data-driven strategies to create a structured experience for customers. The ideal candidate thrives in fast-paced environments, possesses a strong background in eCommerce and loyalty programs, and excels at cross-functional collaboration. Join a company dedicated to innovation and wellness, where your contributions will significantly impact customer success and brand loyalty.

Benefits

Fully remote work experience

Comprehensive medical, dental, and vision package

401K with 50% match

Quarterly Bonus Program

Flexible PTO

Free lunch on Tuesdays and Thursdays

Monthly wellness stipend

Pet insurance and benefit programs

Free Nutrafol subscription

Free meditation app membership (Headspace)

Qualifications

• 8+ years in customer marketing and loyalty programs, especially in eCommerce.
• Strong analytical mindset with experience in using analytics for decision-making.

Responsibilities

• Evolve loyalty program initiatives into a structured, scalable program.
• Design reporting and track key retention metrics and customer engagement KPIs.

Skills

Customer Marketing

Loyalty Programs

eCommerce

Analytical Skills

Team Management

Cross-Functional Collaboration

Tools

CDPs

Analytics Platforms

Audience Orchestration Platforms

Job description

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

As Nutrafol’s Director, Loyalty Marketing, you will own the loyalty roadmap aimed at increasing customer retention, engagement, and success. You’ll expand and optimize our existing loyalty initiatives, automate processes, and build a structured, data-driven loyalty experience to drive engagement and long-term retention.

You thrive in a fast-paced environment, are comfortable with ambiguity, and excel at creating structure where there is none. You understand how to help customers form habits, stay engaged, and achieve success with the products they use. You have a strong background in eCommerce, customer marketing, and loyalty programs, and you're experienced in managing teams and working cross-functionally to bring initiatives to life.

Responsibilities:

• Evolve our existing loyalty program initiatives and incentives into a structured, scalable program as we scale.
• Develop strategies that help customers stay engaged and achieve results through habit formation tools, incentives, and ongoing communication.
• Design reporting, track key retention metrics, customer engagement KPIs, and program success using various reporting platforms.
• Work closely with tech to implement and optimize loyalty-related workflows across multiple platforms to enhance the customer experience.
• Partner closely with Growth and Brand Marketing, Creative, Tech, Digital Product, Data, Supply Chain, and Operations to bring loyalty initiatives to life.
• Own the loyalty budget, manage vendor partnerships, and oversee program investments.
• Manage and coach a high performing team, while scaling the loyalty program alongside your team.

Requirements:

• 8+ years of experience in customer marketing, loyalty, or retention programs, with a focus on eCommerce and subscription businesses.
• 4+ years of experience managing teams and scaling loyalty programs across multiple customer touchpoints.
• Strong analytical mindset with experience using analytics platforms to drive decision-making.
• Proven ability to work cross-functionally with marketing, tech, product, and data teams.
• Expertise in loyalty tools & automation, including CDPs, and audience orchestration platforms.
• International experience or knowledge of launching loyalty programs in new markets is a plus.
• Ability to balance strategy and execution, rolling up your sleeves while leading a team and driving high-level initiatives.

Salary Range:

$160,000 - $180,000 USD

Benefits:

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs