Director, Lifecycle Marketing

Gainor Staffing; New York (NY); Hybrid; USD 175,000 - 220,000; Full time

Job summary

Gainor Staffing is seeking a Director of Lifecycle Marketing to lead CRM strategy and lifecycle initiatives. The role combines strategic vision with hands-on execution to drive growth and customer engagement.

You will manage a CRM team, develop personalized journeys, and collaborate with Product and Sales to scale lifecycle programs across channels.

Qualifications

• 5+ years in CRM, lifecycle or retention marketing; 2+ years in a leadership role.
• Data-driven CRM strategies to boost engagement, retention and revenue.
• Expertise in email, SMS, push and cross-channel lifecycle marketing; Iterable a plus.
• Strong analytical skills: segmentation, personalization, A/B testing, reporting.
• Collaborative leader with experience directing teams in fast-paced settings.
• Excellent project management and communication skills.

Responsibilities

• Lead lifecycle marketing strategy across email, SMS, push and owned channels.
• Mentor a high-performing CRM team and drive execution for acquisition and retention.
• Develop personalized journeys using segmentation, automation and first-party data.
• Partner with Product, Sales and other teams to align CRM with growth goals.
• Analyze campaigns, optimize journeys and identify opportunities to boost engagement and LTV.
• Champion testing and adopt new CRM technologies to improve results.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Email marketing

SMS marketing

Push notifications

Analytics & segmentation

A/B testing

Cross-channel campaigns

Project management

Communication

Iterable experience

Education

Tools

Iterable

Job description

Join a fast-growing digital organization as Director of Lifecycle Marketing, where you'll lead CRM strategy, customer engagement, and lifecycle initiatives that drive measurable business growth. This role is ideal for an experienced marketing leader who combines strategic vision with hands‑on execution.

Who You Are

• You have 5+ years of CRM, lifecycle, or retention marketing experience, including 2+ years in a leadership role
• Proven success developing data-driven CRM strategies that drive customer engagement, retention, and revenue
• Expertise in email, SMS, push, and cross-channel lifecycle marketing; Iterable experience is a plus
• Strong analytical skills with experience in segmentation, personalization, A/B testing, and performance reporting
• Collaborative leader with experience managing high-performing teams in fast-paced environments
• Excellent project management and communication skills

What You’ll Do

• Lead the lifecycle marketing strategy across email, SMS, push, and other owned channels
• Manage and mentor a high-performing CRM team while driving execution across customer acquisition, engagement, and retention initiatives
• Develop personalized customer journeys using segmentation, automation, and first-party data
• Partner with Product, Sales, and cross-functional teams to align CRM initiatives with business growth objectives
• Analyze campaign performance, optimize customer journeys, and identify opportunities to increase engagement and customer lifetime value
• Champion testing, innovation, and emerging CRM technologies to continuously improve results

What Success Looks Like

• Lifecycle marketing programs drive measurable growth in engagement, retention, and customer lifetime value
• CRM campaigns consistently improve revenue from owned channels and return visitor rates
• Data-driven insights inform strategy and optimize campaign performance
• Cross-functional partnerships strengthen customer experiences and business outcomes
• The CRM team delivers innovative, high-impact marketing programs at scale

Salary Range: $175,000 – 220,000 annually, based on experience

Location: New York, NY – Hybrid (4 days on site, 1 remote)

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.