Director, Lifecycle Marketing

Tinuiti; California (MO); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote environment

Healthcare: Medical, Dental, Vision

Job summary

Tinuiti is seeking a Director of Email & SMS Marketing to lead client relationships and oversee end-to-end lifecycle campaigns across Email & SMS, app messaging, and more. You will drive strategic plans with senior stakeholders, ensure deliverability, and guide internal teams to exceed growth targets.

You will manage onboarding, transitions, and ongoing optimization while coaching team members, monitoring KPIs, and contributing to financial planning.

Qualifications

• 10+ years of experience in Email & SMS Marketing with a proven campaign track record.
• 3–4 years of management experience leading teams.
• Expertise in at least one ESP/SMP and real-time content/onsite messaging vendors.
• Demonstrated ability to analyze data to drive marketing decisions.
• Advanced skills in Google Suite, Excel & PowerPoint.

Responsibilities

• Lead client relationships and align account team recommendations with client objectives.
• Oversee onboarding, transitions, and delivery of Email & SMS operations.
• Provide coaching, feedback, and development for team members.
• Collaborate on financial targets, staffing plans, and client margins.
• Drive innovation, thought leadership, and cross-channel marketing strategies.
• Educate clients and maintain industry knowledge to enhance campaigns.

Skills

Email & SMS marketing

Leadership

Data analytics

Excel & PowerPoint

Time management

Communication

Tools

Klaviyo

Braze

Iterable

SFMC

Job description

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role!

We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Director, Email & SMS Marketing you will:

Client Management & Leadership:

Lead a selection of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders, while partnering with internal leadership to address escalations and facilitate timely issue resolution. Proactively Identify high-value moments to present, connect, and meet with the key client stakeholders to build and maintain strong relationships, provide insight, and influence change.

Client Onboarding & Transitions:

Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. Ensure we are accurately and efficiently delivering on Email & SMS operations requirements (tracking and deliverability), and partner with the other agency teams to provide best-in-class guidance for clients where needed.

Team Leadership and Development:

Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives.

Business Acumen and Financial KPIs:

Collaborate closely with Pod Leader and Directors across the organization to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin.

Innovation and Thought Leadership:

Stay at the forefront of industry, consumer, platform, and relevant vertical trends. Implement cutting-edge tactics and technologies. Drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients. Develop plans to showcase thought leadership within the channel and broader Email & SMS team.

Client Education:

Develop and steer high-level client education strategies that reinforce the organization’s value proposition, fostering deep client relationships and enhancing their ability to achieve success through advanced Email & SMS techniques.

Industry Expertise:

Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.

Channel Specific Expertise:

Oversee the integration and optimization of all lifecycle marketing channels, ensuring their strategic alignment and effective contribution to a holistic, data-driven Email, SMS, in-app, push, and more marketing strategies that enhance customer engagement, loyalty, and lifetime value at scale.

Professional Qualifications:

• 10+ years of experience in Email & SMS Marketing roles with a proven track record of executing successful campaigns
• 3-4 years management experience
• Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors (bonus if it’s Klaviyo, Braze, Iterable, or SFMC)
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

The hiring salary range for this role is $125,000 - $140,000 plus a discretionary performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.