Insights Lead Analyst

Tinuiti; North Carolina; Hybrid; USD 105,000 - 125,000; Full time

Job summary

Tinuiti seeks an Analytics Strategy leader to craft and drive the analytics roadmap for client accounts. You will learn client businesses, define learning agendas, plan testing, and support thought leadership while enabling measurement that ties media to bottom-line outcomes.

You will maintain strong quantitative capabilities, oversee analytics quality, and collaborate with cross-functional teams to deliver insights that inform strategic decisions and optimization opportunities.

Qualifications

• 5-7 years of experience in marketing analytics roles with a proven track record of working with clients.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
• Advanced skills in business intelligence platforms and data architecture; proficient in SQL/R/Python.

Responsibilities

• Create and lead the analytics strategy for an account, including learning agendas, testing and analysis roadmaps.
• Lead data analysis and reporting; develop analytical capabilities and solutions (segmentation, modeling, evaluations).
• Collaborate with cross-functional teams to ensure timely, high-quality deliverables.
• Communicate insights clearly to clients and identify cross-sell opportunities.

Skills

Marketing analytics

Client management

Statistical analysis

Predictive modeling

LTV calculations

SQL

R

Python

Excel

PowerPoint

Tools

R

Python

SQL

Tableau

Power BI

Snowflake

Redshift

Excel

Job description

Who we are:

tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Analytics Strategy

Create and lead the analytics strategy for an account. By learning client businesses and understanding their media strategy, you will lead the development of annual learning agendas, testing and analysis roadmaps, and support thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion.

Data Analysis & Reporting

Maintain a strong working knowledge of quantitative methods and statistics, and propose tests and analysis on an ongoing basis. Lead the overall building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.). Stay abreast of technological and industry developments related and provide appropriate suggestions to your clients. Complete appropriate quality control procedures for analysis, reporting and data visualization for accuracy.

Collaboration

Lead relationships with cross-functional teams daily execution of analytics projects & initiatives. Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty.

Client Communication

Leverage story-telling skills to deliver insights that are clear, concise and useful. Understand client key words and indicators to identify cross-sell opportunities and you elevate opportunities appropriately. Always listening for signs of client health, happiness or dissatisfaction.

Professional Qualifications

5-7 years of experience in marketing analytics roles with a proven track record of working with clients, understanding their business, and executing quantitative methods to support. Demonstrated success analyzing data and using analytics tools to drive marketing decision making. Excellent communication and interpersonal skills, with the ability to build productive relationships with clients and internal partners In-depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods. Experience using tools such and R, Python, and SQL, and the ability to problem solve independently with these tools. Demonstrated success analyzing data and using analytics tools to drive marketing decisions. Advanced skills in business intelligence platforms (e.gTableau, Power BI, Metric) and data architecture (e.gSnowflake, Redshift). Advanced computer skills including Microsoft Excel & PowerPoint. Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

Compensation

The hiring salary range for this role is $105,000 - $125,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Equal Opportunity & Diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

Equal Opportunity Statement

Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Disclaimer

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Who we are (duplicate)

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.