Director - Internal Communications

SoundCloud; New York, Northern (NY, KY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Health benefits

401k program

Professional development allowance

Creativity & Wellness benefit

2 free lunches weekly at office

Job summary

SoundCloud is seeking a Director of Internal Communications based in New York to lead our global internal communications program. You will partner with senior leadership across People & Culture, IT, Brand, and more to strengthen how we inform, engage, and connect our workforce.

Responsibilities include migrating and launching our next-generation intranet, establishing governance, driving content strategy and adoption, and collaborating with executives to ensure clear, timely communications that

Qualifications

• 8+ years of internal communications experience within a global company or agency environment.
• Led large-scale intranet implementation, migration or digital workplace transformation across multiple business/technical functions.
• Strong program and project management skills with governance and accountability.
• Experience leading change management and employee adoption for new platforms or systems.
• Translate business, security and employee-experience requirements into a clear strategy and plan.
• Excellent written and verbal communication across cultures, functions and seniority.
• Experience developing and executing internal comms strategies within a global org.
• Counsel senior executives with clear, contextual communications and executive messaging.
• Exceptional design/branding acumen for presentations, videos and collateral.
• Owns and drives cross-functional alignment and stakeholder accountability.

Responsibilities

• Develop and oversee a comprehensive internal communications strategy for SoundCloud’s global offices.
• Lead intranet migration from planning through launch and adoption, incl. governance and information architecture.
• Serve as central program lead for cross-functional intranet working group.
• Partner with stakeholders to meet employee needs while aligning with brand, security and privacy requirements.
• Coordinate with Chief of Staff for agenda and content for internal events.
• Counsel executives on communications that align with business priorities.
• Identify opportunities for awards and nominations to elevate SoundCloud and its leaders.
• Manage editorial calendar for timely communications on strategy and culture.
• Align internal messaging with employer branding and product positioning.
• Collaborate with Talent Acquisition on employer branding and diverse recruitment.

Skills

Internal communications

Intranet migration

Change management

Stakeholder management

Executive counsel

Content strategy

Brand alignment

Data-driven communication

Job description

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

SoundCloud is looking for a Director of Internal Communications to lead the strategy and execution of our global internal communications program. Based in New York, this role will partner with senior leadership and teams across the company to strengthen how SoundCloud informs, engages, and connects our global workforce.

A key priority for this role will be leading the successful migration and launch of SoundCloud’s next-generation intranet. You will serve as the communications and program lead for a large, cross-functional team spanning People & Culture, IT and Cybersecurity, Brand, Communications, Finance and SoundCloud’s Webflow owners. You will establish the project’s governance and roadmap, align stakeholders, oversee content strategy and migration, and drive employee adoption of the new platform.

This role is crucial to fostering a strong culture of collaboration, inclusion, and connectivity by ensuring employees have timely access to clear, useful, and engaging information.

If you are a strategic leader, skilled storyteller, and experienced change communicator who is passionate about creating a best-in-class employee experience, and you know how to bring complex, cross-functional programs from strategy through implementation, keep reading.

Key Responsibilities:

• Develop and oversee a comprehensive internal communications strategy serving employees across SoundCloud’s global offices, including New York, Los Angeles, Berlin and London, setting the strategic direction in close partnership with the executive team
• Lead SoundCloud’s intranet migration from planning through launch and adoption, including platform governance, stakeholder alignment, information architecture, content strategy, content auditing and migration, testing, training and ongoing optimization
• Serve as the central program lead for a cross‑functional intranet working group spanning People & Culture, IT, Brand, Finance and more, establishing clear roles, milestones, decision‑making processes and accountability
• Partner with technical and business stakeholders to ensure the new intranet meets employee needs while aligning with SoundCloud’s brand, security, privacy, accessibility and operational requirements
• Partner with Chief of Staff to produce agenda, content, and coordination of speakers for internal events, including monthly company‑wide All Hands
• Counsel executives and senior leaders on communications that provide employees with clarity, context, and connection to SoundCloud’s business priorities
• Identify and manage opportunities to elevate SoundCloud and its executives through relevant industry awards and recognition programs, including developing and submitting compelling nominations
• Oversee SoundCloud’s internal editorial calendar, delivering timely communications related to company strategy, People initiatives, organizational change and workplace culture
• Align internal messaging, employee experience and employer branding with SoundCloud’s mission, core behaviors and product positioning
• Partner with the Talent Acquisition team to develop employer‑branding strategies that position SoundCloud as a best‑in‑class employer and help attract a diverse pool of candidates on Linkedin, Glassdoor and beyond.
• Manage and continually improve SoundCloud’s internal communications channels, including the intranet and employee newsletters, using engagement data and employee feedback to assess effectiveness
• Partner with People and Workplace teams to develop communications strategies that increase engagement and enhance the employee experience
• Collaborate with the DEI team and Diversity Resource Groups to promote initiatives and programming through messaging that fosters understanding, inclusion, and engagement across the organization
• Monitor trends and emerging practices in internal communications, employee engagement, and workplace technology, providing guidance and new ideas to internal stakeholders

Experience and Background:

• 8+ years of internal communications experience within a global company or agency environment
• Demonstrated experience leading a large-scale intranet implementation, migration or digital workplace transformation involving multiple business and technical functions
• Strong program and project‑management skills, including experience establishing governance, coordinating complex workstreams, managing competing priorities and holding stakeholders accountable to deadlines
• Experience leading change‑management and employee‑adoption programs for new platforms, systems or ways of working
• Ability to translate business, technical, security and employee‑experience requirements into a clear strategy and executable plan
• Excellent written and verbal communication skills, with the ability to communicate effectively across cultures, functions and levels of seniority
• Experience developing and executing internal communications strategies within a global organization
• Confidence working with and providing counsel, guidance and constructive feedback to senior executives
• Exceptional design and branding acumen, with experience developing presentations, videos and creative collateral
• Strong sense of ownership, accountability and attention to detail
• Ability to work independently, exercise sound judgment, adapt quickly and prioritize effectively in a fast‑paced environment
• Proven ability to build alignment, navigate differing stakeholder perspectives and move complex cross‑functional initiatives forward
• Experience using data, analytics, and employee feedback to assess communications effectiveness and improve engagement

The salary range for this role is $160,000 - $175,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone.Diversity and open expression are fundamental to our organization; they help us lead what’s next in music byunderstanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive toinfluence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care‑giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee‑organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.