Director - Integrated Marketing & Growth Strategy

Colonial Group; San Antonio (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid time off

Paid holidays

Job summary

JCB in San Antonio is seeking an experienced integrated marketing leader to drive demand and awareness for the JCB brand, collaborating with cross-functional teams and the NA marketing group.

You will oversee CRM, lifecycle management, digital strategy, and performance analytics, guiding content, campaigns, and go-to-market initiatives across channels.

The role requires a strong track record in product launches, team leadership, and a strategic mindset to grow market share in North America.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• Minimum seven years’ experience in business management roles, industry experience a plus.
• Strong knowledge of digital and traditional media with ability to develop new strategies to reach and influence customers.
• Experience leading transformational projects and developing high-performing teams
• Proven success in launching new products and/or services into new and existing markets.

Responsibilities

• Collaborate with VP of Marketing to establish centers of expertise in CRM, demand generation and content.
• Utilize CRM, SEO/SEM, marketing automation, and analytics to track initiatives and inform stakeholders.
• Lead Monthly GTM Cycle and ensure cohesive execution with Commercial and Product marketing.
• Drive strategic growth initiatives across Marketing, Sales, and Network Development.
• Focus on retail and market share via marketing tools and dashboards; promote Retail Ops mindset in NA.
• Develop digital marketing strategy and maintain digital channels; design a marketing automation lifecycle with CRM.
• Report on Marketing Performance Dashboard and tailor content for value propositions.

Skills

Digital marketing

Campaign management

Team leadership

Budgeting

Salesforce

Eloqua

Optimizely CMS

Analytics

Education

Bachelor’s degree in marketing or communications

Post-graduate degree in General Business or Marketing

Tools

Salesforce

Eloqua Marketing Automation

Optimizely CMS

Digital Asset Management

Job description

Company Profile

With over 80 years of innovation, JCB is the world's largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB's success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality.

Position Purpose

The successful applicant will join a dedicated, highly motivated team that is responsible for providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The incumbent is specifically responsible for developing and deploying, measurable, strategic marketing activities, reaching targeted customers and industry influencers. Responsibilities include extensive interaction with cross-functional team members in line with NA business objectives.

Position Type

Full Time – Exempt.

Location

San Antonio, TX

Benefits and Other Compensation

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.

Application Process

Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on October 9, 2026.

Major Tasks, Responsibilities & Key Accountabilities

• Work closely with Vice President of Marketing to establish centers of expertise across the Marketing Team including CRM/Customer Lifecycle Management, Demand Generation and Content Generation
• Utilize CRM systems, SEO/SEM, marketing automation, and analytics tools to track key initiatives effectiveness and inform key stakeholders
• Implement and Lead Monthly GTM Cycle and ensure tight execution of the plan and cohesion with Commercial and Product marketing teams. Develop and implement processes to improve team productivity and speed to market.
• Lead Strategic Growth Initiatives and ensure tight execution of the plan across Marketing, Commercial/Sales, Network Development and other key stakeholders
• Demonstrate a relentless focus on retail and Market Share performance through effective leverage of marketing tools and dashboard management. Implement a Retail Operations Mindset in North America
• Work closely with Global team on implementing a true life-cycle management, CRM and Marketing Automation process to retain and conquest customers. Manage customer touchpoint and direct/CRM marketing activities.
• Develop and oversee a digital and web-based marketing strategy and ongoing maintenance program.
• Be the central architect in designing a digital marketing system that can support Dynamic Creative Optimization paid media
• Develop and track appropriate metrics to evaluate and report on effectiveness of assigned marketing activities. Ownership of the Marketing Performance Dashboard
• Develop tailored content for presentations that highlight the value proposition of the JCB solution.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications or related field, ideally with post-graduate degree in General Business or Marketing.
• Minimum seven years’ experience in business management roles, industry experience a plus.
• Strong knowledge of digital and traditional media with ability to develop new strategies to reach and influence customers.
• Experience leading transformational projects and developing high-performing teams
• Proven success in launching new products and/or services into new and existing markets.

Knowledge, Skills, Abilities & Competencies

• Challenger Mindset: strong desire to challenge the Status quo and willingness to take disruptive decision
• Overhead budgeting, forecasting and tracking at a deep level
• Excellent planning, organizational and delivery skills
• Strong collaborative, interpersonal and presentation skills, with experience working with and influencing colleagues at all levels
• Knowledge of Salesforce, Eloqua Marketing Automation System, Optimizely CMS, Digital Asset Management or equivalent Cloud-based software platforms
• Data-Driven Decision-Making to fuel Retail and Market share Growth

Job Conditions

• Both office environment and occasionally manufacturing/factory environment.
• Subject to noise and temperature changes.

Physical Requirements

The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:

• Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• The employee is occasionally required to stand and move and/or walk.
• The employee must frequently move and/or transport up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

Equal Opportunity Employer

JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.

EEO EMPLOYER/VET/DISABLED.

Reasonable Accommodation Statement

JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at [e-mail].

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.