Director, Industry Verticals

Comcast; New York (NY); Hybrid; USD 171,000 - 257,000; Full time

Job summary

Comcast Advertising is at the forefront of the TV advertising industry, driving revenue growth and developing multichannel strategies for Healthcare, Pharmaceutical, and Financial Services sectors in New York. This role focuses on building senior-level client relationships, collaborating with agencies, and translating market trends into compelling sales strategies.

As a key player in a dynamic team, you will shape vertical strategy, manage pipelines, and forecast revenue while leveraging

Qualifications

• Bachelor's degree required; relevant experience may substitute.
• 10+ years of relevant work experience in advertising/sales.
• Strong consultative selling and strategic account management skills.

Responsibilities

• Lead revenue growth and sales strategy across Healthcare, Pharmaceutical, and Financial Services verticals.
• Develop and manage senior-level client relationships, partnering with agencies to create demand and drive revenue.
• Define and execute vertical strategy and go-to-market plans with target accounts and value propositions.
• Translate market and advertiser priorities into consultative sales strategies and media solutions.
• Build and execute account plans to deepen engagement and accelerate revenue conversion.
• Partner cross-functionally with sales leadership, product, marketing, research, operations, and measurement teams.

Skills

Consultative Selling

Advertising Sales

Strategic Selling

Direct Selling

Education

Bachelor's Degree

Job description

Job Summary

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Description

Responsibilities

• Lead revenue growth and sales strategy across the Healthcare, Pharmaceutical, and Financial Services verticals, with a primary focus on generating net-new demand, building client-direct relationships, and unlocking incremental advertising investment.
• Develop and manage senior-level client relationships, partnering with agency counterparts to create demand, expand partnerships, and drive net-new revenue across the Comcast portfolio of advertising capabilities.
• Define and execute the vertical strategy and go-to-market plan, including category priorities, target accounts, value propositions, and the sales motions required to scale the business.
• Translate marketplace trends, advertiser priorities, regulatory considerations, and vertical-specific insights into consultative sales strategies and outcome-driven media solutions.
• Build and execute account plans designed to deepen customer engagement, develop pipeline, and accelerate revenue conversion across assigned verticals.
• Partner cross-functionally with sales leadership, product, marketing, research, operations, and measurement teams to deliver strategic solutions that align with client objectives.
• Manage revenue forecasting, pipeline health, and business performance reporting for the Healthcare, Pharmaceutical, and Financial Services verticals.
• Recommend future resource and organizational needs and, as the business scales, help establish the structure, capabilities, and talent strategy required to build a high-achieving vertical sales team.
• Optimize the utilization of advertising sales resources and inventory opportunities to align with corporate objectives, client demand, and marketplace opportunities.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Consultative Selling; Advertising Sales; Strategic Selling; Direct Selling

Salary

New York Pay Range: $171,347.58 - $257,021.37

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $160,000.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +