Director Industry Marketing (US Remote)

ANSYS, Inc.; Canonsburg (Washington County); Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a strategic Director of Industry Marketing to spearhead innovative marketing strategies. This role is pivotal in driving demand generation and positioning simulation solutions across key verticals. The ideal candidate will leverage their extensive B2B technology marketing experience to craft compelling narratives that resonate with technical buyers. Join a dynamic team that values collaboration and innovation, and be part of a mission that empowers companies to transform their groundbreaking ideas into reality through advanced simulation technology. If you are passionate about marketing and ready to make a significant impact, this opportunity is for you.

Qualifications

• 10+ years in B2B technology marketing with a focus on industry-specific strategies.
• Proven success in marketing enterprise software and demand generation.

Responsibilities

• Lead industry-specific marketing strategy and demand generation initiatives.
• Collaborate with sales and product marketing to create compelling messaging.

Skills

B2B technology marketing

demand generation

market positioning

communication skills

analytical mindset

Education

Bachelor's degree in marketing

MBA

Job description

Director Industry Marketing (US Remote)

Date: Mar 3, 2025

Company: Ansys

Requisition #:16312

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

Summary

We are seeking a strategic and results-driven Director of Industry Marketing to lead industry-specific marketing strategy, demand generation, and thought leadership initiatives. This role will focus on positioning our simulation solutions effectively across key verticals, working closely with sales, product marketing, and customer success teams. The ideal candidate has a strong background in B2B technology marketing, understands complex technical sales cycles, and has experience driving industry-specific marketing programs.

Key Responsibilities

• Industry GTM Strategy: Work with the GTM Strategy team and our Industry Centers of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software in key industries verticals. Identify areas of opportunity to help transform aspects of industry-led marketing.
• Market Positioning & Messaging: Define general and persona-specific, compelling, industry-specific messaging for our key industries that highlights the value of simulation in solving engineering challenges.
• Demand Generation: Develop and drive demand generation activities across the industry marketing team. Partner with digital marketing and field marketing teams to create campaigns that generate pipeline and revenue growth.
• Thought Leadership: Collaborate with the Industry CTOs, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our industry-based initiatives.
• Sales Enablement: Create sales tools, case studies, and competitive insights that help the sales team engage industry decision-makers effectively.
• Customer Advocacy: Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels.
• Cross-Functional Collaboration: Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution.
• Market Intelligence: Monitor industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning.

Qualifications & Experience

• 10+ years of experience in B2B technology marketing, with a focus on industry-specific marketing, product marketing, or demand generation.
• Proven success in marketing enterprise software, preferably in simulation, engineering, CAD/CAE, or related domains.
• Strong understanding of complex technical sales cycles and ability to craft messaging that resonates with engineers and technical buyers.
• Experience collaborating with sales teams to develop and execute GTM plans that drive revenue growth.
• Exceptional communication skills with the ability to translate technical concepts into compelling marketing narratives.
• Strong analytical mindset with experience using data to measure and optimize marketing effectiveness.
• Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
• Bachelor's degree in marketing, engineering, or a related field; MBA is a plus.

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. Together as ONE Ansys, we are powering innovation that drives human advancement.

INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.