Director Industry Marketing (US Remote)

ANSYS, Inc.; Canonsburg (Washington County); Remote; USD 120,000 - 170,000; Full time

Job summary

ANSYS, Inc. is seeking a data-driven Director of Industry Marketing to lead industry-specific strategies enhancing demand for its innovative simulation software. This role requires deep expertise in B2B technology and strong collaboration across marketing and sales teams to drive success in key industries.

Qualifications

• 10+ years of experience in B2B technology marketing.
• Proven success in marketing enterprise software, preferably simulation.
• Ability to craft messaging for technical audiences.

Responsibilities

• Develop and execute targeted marketing strategies.
• Create sales tools and case studies.
• Collaborate on thought leadership content.

Skills

B2B Technology Marketing

Demand Generation

Market Positioning

Communication

Analytical Skills

Education

Bachelor's degree in marketing, engineering or related field

MBA

Job description

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Company: Ansys

Requisition #:16312

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

Summary

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

We are seeking a strategic and results-drivenDirector of Industry Marketingto lead industry-specific marketing strategy, demand generation, and thought leadership initiatives. This role will focus on positioning our simulation solutions effectively across key verticals, working closely with sales, product marketing, and customer success teams. The ideal candidate has a strong background in B2B technology marketing, understands complex technical sales cycles, and has experience driving industry-specific marketing programs.

Key Responsibilities

• Industry GTM Strategy:Work with the GTM Strategy team and our Industry Centers of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software in key industries verticals. Identify areas of opportunity to help transformaspects of industry-led marketing.
• Market Positioning & Messaging:Define general and persona-specific, compelling, industry-specific messaging for our key industries that highlights the value of simulation in solving engineering challenges.
• Demand Generation:Develop and drive demand generation activities across the industry marketing team. Partner with digital marketing and field marketing teams to create campaigns that generate pipeline and revenue growth.
• Thought Leadership:Collaborate with the Industry CTOs, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our industry-based initiatives.
• Sales Enablement:Create sales tools, case studies, and competitive insights that help the sales team engage industry decision-makers effectively.
• Customer Advocacy:Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels.
• Cross-Functional Collaboration:Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution.
• Market Intelligence:Monitor industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning.

Qualifications & Experience

• 10+ years of experience in B2B technology marketing, with a focus on industry-specific marketing, product marketing, or demand generation.
• Proven success in marketing enterprise software, preferably in simulation, engineering, CAD/CAE, or related domains.
• Strong understanding of complex technical sales cycles and ability to craft messaging that resonates with engineers and technical buyers.
• Experience collaborating with sales teams to develop and execute GTM plans that drive revenue growth.
• Exceptional communication skills with the ability to translate technical concepts into compelling marketing narratives.
• Strong analytical mindset with experience using data to measure and optimize marketing effectiveness.
• Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
• Bachelor's degree in marketing, engineering, or a related field; MBA is a plus.

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team

VALUES IN ACTION

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.

Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.

We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base.

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here .

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE’RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not acceptunsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Stay safe from recruitment fraud! We are aware of scams targeting Ansys and other companies that involve individuals posing as employees to illegitimately conduct interviews and extend false employment offers and payments to gain access to candidates’ sensitive personal and financial information. All Ansys job applicants are required to apply for open roles on careers.ansys.com. While virtual interviews may be conducted as a part of our interview process, Ansys does not make job offers without a thorough interview process. Ansys also will never ask for an applicant’s social security number before they have accepted an offer or ask for payment from an applicant. Ansys assumes no liability for recruitment fraud. We advise that all job seekers take steps to educate themselves on fraudulent practices, so they do not become victims of scams. Learn more via the Federal Trade Commission. Ansys is proud to be an equal opportunity workplace and is an affirmative action employer. At Ansys, we are committed to making our careers website accessible and usable for individuals with disabilities. If you need a reasonable accommodation to apply for or interview for Ansys jobs, please email [e-mail]. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests for reasonable accommodations.