Director, Industry Demand Marketing

Socket.dev

Atlanta (GA)

Hybrid

USD 150,000 - 190,000

Full time

13 days ago

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Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) match

Unlimited PTO

Remote or hybrid working environment

Job summary

Velosio is seeking a Director of Industry Demand Marketing to lead a team focused on driving pipeline growth, bookings, and measurable revenue impact across prioritized vertical markets. This role blends people leadership, commercial strategy, and operational excellence with executive reporting to the CMO.

The ideal candidate will partner with Industry, Consulting, and Sales leaders to translate business strategy into actionable plans, and drive investments aligned with business outcomes in a

Qualifications

12+ years in B2B marketing with demand gen and GTM leadership.
Experience partnering with Sales and Industry leaders to drive pipeline and revenue.
Strong analytics, attribution, and funnel management skills.
Bachelor’s degree in Marketing, Business, or related field preferred.

Responsibilities

Lead a team of Industry Demand Marketers to drive pipeline, bookings, and revenue impact.
Set goals, KPIs, and development plans; foster collaboration and accountability.
Partner with Industry, Consulting, Sales, and Alliances to execute growth plans.
Translate priorities into integrated marketing strategies that grow opportunities and revenue.

Skills

Demand generation

Marketing leadership

Go-to-market strategy

B2B marketing

Analytics & reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

HubSpot

Dynamics 365

Power BI

Job description

About the position:

Velosio is looking for a Director, Industry Demand Marketing to be an integral leader on the Marketing Team.

As the Director, Industry Demand Marketing at Velosio, you will lead a team of industry-focused marketers responsible for driving pipeline growth, bookings attainment, and measurable revenue impact across prioritized vertical markets.

This role combines people leadership, commercial strategy, and operational excellence. You will partner closely with Industry, Consulting, and Sales Leaders to translate business strategy into actionable marketing plans and align investments with measurable business outcomes. This position reports to the Chief Marketing Officer.

Strong preference for candidates located in the Atlanta metro area who can participate in a hybrid work environment with at least three days per week in the office.

Your day might look like:

Lead, coach, and develop a team of Industry Demand Marketers focused on pipeline growth, bookings attainment, and business impact.
Establish clear goals, performance expectations, KPIs, and development plans while fostering collaboration, continuous improvement, accountability, and results.
Partner with Industry, Consulting, Sales and Microsoft Alliance leaders to develop and execute industry growth plans aligned to revenue and bookings objectives.
Translate business priorities into integrated marketing strategies that drive pipeline, accelerate opportunities, and support revenue growth.
Identify market opportunities, target segments, and pipeline gaps, and align marketing resources and investments accordingly.
Lead the development and execution of industry-specific go-to-market and demand generation programs aligned with the ideal customer profile and buyer journey.
Oversee integrated campaigns across digital, content, events, webinars, partner marketing, account-based marketing, and sales activation.
Translate complex Microsoft ecosystem solutions, cloud services, and consulting offerings into compelling market-facing messaging.
Ensure marketing initiatives are executed with excellence, measured consistently, and optimized for business impact.
Establish operating rhythms including pipeline reviews, KPI scorecards, forecasts, and quarterly business reviews.
Hold the team accountable for pipeline contribution, opportunity creation, conversion performance, influenced revenue, ROI, and bookings results.
Leverage analytics and performance insights to guide investment decisions and deliver executive-ready reporting on marketing’s contribution to growth.
Serve as a trusted marketing partner to Sales, Industry Leadership, Alliances, Practice Leaders, and Executive Leadership.
Build alignment and shared accountability across teams to improve go-to-market performance and revenue outcomes.

What you’ll bring:

12+ years of progressive B2B marketing experience with significant demand generation, growth marketing, and go-to-market leadership responsibility
3-5 years of people management experience leading, coaching, and developing high-performing and highly-accountable teams
Proven success partnering with sales and business leaders to achieve pipeline, bookings, and revenue objectives
Demonstrated ability to lead high-performing teams from strategy through execution while delivering measurable business results
Experience building and executing integrated demand generation, account-based marketing, and sales-aligned marketing programs
Strong understanding of marketing automation, CRM, analytics, attribution, and funnel management
Strong analytical, communication, stakeholder management, and executive presentation skills
Bachelor’s degree in marketing, business, communications, or a related field preferred
Ability to participate in a hybrid work environment in the Atlanta metro area at least three days per week

You Might Also Bring

Experience in professional services, technology consulting, a Microsoft partner, managed services, SaaS, or a technology-enabled services organization
Experience supporting a services-led, consulting-led, partner-led, or channel-driven business model
Experience leading vertical or industry-focused marketing organizations
Experience collaborating directly with P&L leaders to develop and execute growth strategies
Demonstrated success improving funnel conversion, marketing ROI, sales engagement, and bookings performance
Experience with HubSpot, Microsoft Dynamics 365, Power BI, and related marketing technologies
Passion for coaching, mentoring, and developing high-performing marketing talent

Who we are:

At Velosio, we focus on what matters most: our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.

Velosio's years of experience with business applications translate to a deep bench of tenured professionals with expertise across enterprise resource planning (ERP), customer relationship management (CRM), and cloud services.

We have earned recognition from Microsoft as a top-performing partner worldwide and an emerging NetSuite leader. We maintain strategic ISV partnerships and offer a broad portfolio of services and solutions that help clients accelerate business outcomes.

Our mission is to help clients realize business value faster, simplify technology deployment, gain deeper data-driven insights, and drive continuous innovation. We support the full Microsoft Dynamics portfolio, Microsoft 365, and Azure services. Headquartered in Atlanta, Georgia, Velosio's 400 employees serve more than 4,000 clients worldwide.

Some reasons you might like working with us:

At Velosio, YOU MATTER.

Recognized by Comparably for Best Company Culture, Best Company Outlook, Best Company for Career Growth, and Best Leadership Teams, Velosio continues to invest heavily in creating an exceptional employee experience.

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