Director, HVAC Membership and Policy-to-Install

HomeServe; Norwalk (CT); On-site; USD 139,000 - 187,000; Full time

Job summary

A leading company in home repair services is seeking a strategic marketing leader to drive HVAC plan enrollment. The role involves developing marketing strategies, managing budgets, and collaborating with partners to enhance customer acquisition. Ideal candidates will have extensive experience in marketing and leadership skills, ensuring effective execution of innovative strategies. Join a diverse team dedicated to making home repairs easy and accessible for millions.

Benefits

Competitive compensation

Career development and advancement opportunities

Friendly, open and team oriented work atmosphere

Excellent benefits including generous medical, vision, dental and life & disability insurance

401(k) plan with a company match

Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

Qualifications

• Minimum of 10 years of directly related work experience.
• Proven track record of development and execution of tactical plans.

Responsibilities

• Develop and execute marketing strategies to drive HVAC membership growth.
• Track and analyze KPIs related to plan movements and marketing effectiveness.

Skills

Leadership

Communication

Analytical Skills

Collaboration

Multi-tasking

Education

Bachelor's degree

Job description

HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great Place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked!

We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers.

No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.

Position Overview:

This role is responsible for growing HVAC plan enrollment across all Own Brand and Utility Partner territories. This role will develop a strategic HVAC marketing plan across all channels including direct mail, email, paid search, organic search, programmatic banner ads, direct response TV, social media etc. To achieve this broad scope, the successful candidate must coordinate closely with Direct Mail Marketing Strategy, Digital Marketing, Campaign Management, Partner Success, Contractor Management, and Retention teams.

This role will also coordinate with external partners (Service Experts, Utilities and Contractors) to convert HVAC policies into new HVAC and WH installation opportunities.

Responsibilities:

• Strategic Marketing Leadership: Develop and execute marketing strategies to drive HVAC membership growth. Manage financial pack inputs and approvals while identifying opportunities across all channels through increased acquisition, cross sell, retention and win back marketing strategies. Conduct performance analysis to identify key response variables and optimize acquisition efforts. Develop and test new marketing strategies, monitor campaign performance, and ensure accurate tracking of all initiatives.
• Policy to Install: Expand the distribution network for the Advantage leasing program by securing new utility partners and executing targeted marketing acquisition campaigns. Drive sales opportunities via repair jobs with Service Experts and our Contractor Network.
• Data-Driven Decision Making: Track and analyze KPIs related to plan movements, marketing effectiveness, and retention. Generate reports, provide insights, and recommend actions to optimize customer acquisition and reduce cancellations.
• Retention: Develop pricing strategies with Finance to balance revenue and retention.
• Innovation & Growth: Propose new products, marketing channels, and promotional concepts. Collaborate cross-functionally to enhance acquisition strategies and guide marketing teams in executing innovative tests and refining creative and data strategies.
• Financial & Operational Planning: Prepare and manage budgets, define reporting requirements, oversee marketing creative approvals, and ensure proper tracking and analysis of test initiatives to align with strategic objectives.

Essential Functions:

Essential Job Function

% of Time on Function

HVAC Plan Marketing

60%

HVAC Installation and Leasing Growth via Policy 2 Install Cross Sell with SE, Contractors and Utility Partners

40%

Total

100%

Job Requirements:

• Bachelor's degree preferred, or equivalent combination of education, and experience.
• Minimum of 10 years of directly related work experience.
• Must be able to lead in ambiguity and fast-paced change—can set clear direction and make decisions in ambiguous situations in a matrix organizational structure.
• Proven track record of development and execution of tactical plans and delivering successful products.
• Strong multi-tasking skills and ability to manage several detailed projects simultaneously.
• Strong communication and collaboration skills.
• Ability to navigate and influence across teams and diverse stakeholders.
• Experience in developing and managing a large product portfolio.
• Strong analytical, verbal, and written communication and interpersonal skills.
• Well organized, detail oriented with ability to work under pressure and meet deadlines while managing multiple concurrent tasks.

Minimum Physical Requirements:

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

In Return, We Offer:

• Competitive compensation
• Career development and advancement opportunities
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

Salary Range: $139,771.85 to $186,362.47

Annual Bonus Potential: 20%

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.

#LI-ONSITE

HomeServe USA is an equal opportunity employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.