Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

Merck; Rahway (NJ); Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Merck in Rahway, NJ is seeking a Director, HPV Global Vaccines Marketing, HCC Strategy & Activation, to lead global healthcare consumer strategy for adolescent and adult vaccine business. This high-visibility role reports to the Executive Director and collaborates with global regional teams and external agencies.

You will shape HCC strategy, activation across the funnel, segmentation and campaigns, and ensure assets align with markets.

Qualifications

• Minimum of 7 years of brand marketing experience.
• Minimum of 10 years of progressive experience in vaccines, biopharmaceuticals
• Strong leadership and collaboration across cross-functional teams.
• Proven success in global marketing or commercial strategy roles.
• Excellent communicator with strong verbal, written, and presentation skills.
• Hybrid work setup and compliance with all policies.

Responsibilities

• Lead the global HCC strategy evolution across priority cohorts.
• Lead global HCC activation strategies across the vaccine funnel.
• Champion segmentation, personas, content, and channel strategy.
• Lead content and campaign development aligned to market needs.
• Oversee HPV global platform expansion with agency partners.
• Manage agency relationships and end‑to‑end delivery.

Skills

Agile Methodology

Brand Messaging

Creativity

Digital Marketing

Direct Marketing

Financial Acumen

Market Development

Market Research

Pricing Strategies

Professional Networking

Strategic Thinking

Education

BA/BS

MBA/MS

Job description

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch execution excellence to help people around the world.

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch execution excellence to help people around the world.
The Global Vaccines organization is committed to working toward eliminating HPV-related cancers and diseases globally. The HPV* vaccines business is dynamic and expected to deliver significant revenue growth over the next 5 years driven by an increasing contribution from adult female & male and adolescent male cohorts.
The Director, HPV Global Vaccines Marketing, HCC Strategy & Activation, is a global marketing role accountable for the global healthcare consumer (HCC) strategy for our adolescent and adult business.
This is a high visibility leadership role, reporting to the Executive Director, working in close collaboration with a broad and different group of global, regional, and local teams across divisions and functions, as well as key external agency partners.

Key Responsibilities Include But Are Not Limited To

• HCC Strategy: Lead the HCC strategy evolution across priority cohorts. Translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes. Work with cross-functional team and agency partners to identify and integrate consumer insights and market trends into global strategy evolution. Partner with HCP strategy lead to ensure strategic alignment across HCC and HCP channels.
• HCC Activation: Lead global HCC activation strategies, ensuring integration across the vaccine adoption funnel (awareness, familiarity, intent, conversion), and enabling markets to execute omnichannel activation effectively. Work with cross-functional team and agency partners to identify leading & lagging indicators relevant for targeted activation.
• L3 Champion: Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
• Master Brand HCC global campaign: Lead content and campaign evolution working with creative agency partners, in response to consumer insights, and in close collaboration with key markets and regions. Develop ‘key’ and ‘core’ supporting campaign assets aligned to market needs.
• HCC Influencer global platform: Lead platform expansion with creative and media agency partners based on in-market experience and insights in partnership with key markets and regions.
• Agency Management: Lead day-to-day engagement with creative and media agency partners. Direct workflow from insight and brief development through development, approval, and delivery where applicable.
• HPV=human papillomavirus

Education (minimum Requirements)

• Required: BA/BS
• Preferred: MBA/MS

Required Experience And Skills

• Minimum of 7 years of brand marketing experience.
• Minimum of 10 years of progressive experience in vaccines, biopharmaceuticals,
• undefined
• Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
• Demonstrated success in global marketing or commercial strategy roles
• Strategic, innovative thinker with a learning orientation and desire for excellence
• Exceptional communicator with strong verbal, written, and presentation skills
• Ability to work in ambiguous situations to overcome challenges.
• Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
• Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization.
• Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones).
• Must be fully aware of and work in full compliance of all local, national and Company policies, rules and regulations.

Location/Travel:

• Upper Gwynedd, PA (UG) or Rahway, NJ (RY)
• Up to 20% of time, including travel to RY/UG

Required Skills

Agile Methodology, Brand Messaging, Creativity, Digital Marketing, Direct Marketing, Financial Acumen, Market Development, Market Research, Pricing Strategies, Professional Networking, Strategic Thinking

US And Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

Requirements

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is

$190,800.00 - $300,300.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

San Francisco Residents Only:

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Employee Status

Regular

Relocation:

No relocation

VISA Sponsorship

No

Travel Requirements

10%

Flexible Work Arrangements

Hybrid

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

N/A