Director, Head of Creative

Twitch Interactive, Inc. - D48; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401(k)

Maternity leave

Parental leave

Flexible PTO

Amazon employee discount

Job summary

Twitch Interactive, Inc. is seeking a Director, Head of Creative to shape and scale our global creative strategy. You will lead a high-performing team, partner with cross-functional leaders, and ensure consistent brand representation across markets.

Reporting to the CMO, you will drive innovation, optimize creative operations with scalable, AI-assisted processes, and maintain high-quality standards. This role offers roles across multiple major U.S.

Qualifications

• Portfolio showcasing past work, studies, plans and reports.
• 10+ years in creative direction or marketing leadership.
• Ability to design and execute team structures navigating ambiguity and meeting objectives.
• Exceptional ability to present complex creative concepts to executive audiences.
• Experience managing global brand standards and high-value external agency relationships.

Responsibilities

• Lead and develop a high-performing creative team.
• Drive creative strategy and long-term vision.
• Oversee global brand identity and consistency across markets.
• Direct external partners and agencies to deliver creative excellence on tight timelines.
• Influence senior leadership through data-driven storytelling to secure alignment.
• Champion innovation by staying current with industry trends and technology.

Skills

Leadership experience

Strategic vision

Communication skills

Data-driven mindset

Global brand management

Education

Bachelor's degree in design or related field

Job description

About Us

Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and X, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.

You Will

• Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
• Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
• Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
• Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
• Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
• Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

Basic Qualifications

• Have a portfolio demonstrating past work experience and deliverables (e.g., study plans, reports, personas)
• Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
• Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
• Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences.
• Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
• Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies.
• Education/Experience: Bachelor's degree in a design-related field or equivalent practical experience.

Preferred Qualifications

• Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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