Director HCP Marketing - Global Strategic Marketing (GSM)

Abbott Laboratories; Alameda (CA); On-site; USD 169,000 - 339,000; Full time

Job summary

Abbott Laboratories is seeking a Director of HCP Marketing to lead global strategy for healthcare professional engagement. This senior role involves managing marketing teams, executing impactful campaigns, and fostering collaboration across various teams to drive the growth of Abbott's brands in the diabetes care portfolio. The position requires a significant experience in healthcare marketing and offers a competitive salary range.

Benefits

Free medical coverage

Retirement savings plan

Tuition reimbursement

Recognition for workplace diversity

Qualifications

• 10+ years of experience in healthcare marketing, at least 3 years in a senior role.
• Proven experience leading marketing strategy and HCP sales enablement.

Responsibilities

• Lead global strategy and execution for HCP engagement.
• Manage a team of HCP and portfolio marketers to drive marketing initiatives.
• Partner with commercial teams to create effective field engagement strategies.

Skills

Leadership

Communication

Stakeholder Management

Market Strategy

Campaign Planning

Education

Bachelor’s degree in Marketing, Business, Life Sciences

MBA or advanced degree

Tools

VEEVA CRM

Salesforce

Job description

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity

We are seeking a Director of HCP Marketing to lead global strategy and execution for healthcare professional (HCP) engagement across the Abbott Diabetes Care portfolio. This senior leader will shape how we position and grow our brands with primary care physicians, specialists, and diabetes care teams globally.

What You'll Work On

This role sits within the Global Strategic Marketing (GSM) team and will lead a team of HCP and portfolio marketers responsible for developing global strategies, toolkits, campaigns, and enablement programs. This leader will be instrumental in driving closed-loop marketing, HCP segmentation, and integration with sales and CRM platforms to ensure impactful, measurable engagement.

Key Responsibilities:

• Serve as a global leader in CGM category marketing for HCPs—owning strategic direction, messaging, and demand-generation frameworks to convey the value of Libre across both traditional and emerging prescriber segments.

• Direct and develop a team of HCP marketers responsible for global HCP campaign development and deployment

• Partner with local and regional commercial teams to create field engagement strategies, sales force messaging, training content, and enablement tools.

• Design and operationalize closed-loop marketing strategies using omnichannel planning, content modularization, and data-driven segmentation.

• Champion the use of marketing systems (e.g., VEEVA CRM) for campaign execution and performance tracking.

• Lead the development of scalable HCP marketing initiatives, including messaging frameworks and omnichannel campaigns.

• Work closely with Medical Affairs, Clinical, Market Access, Legal, Regulatory, and Area Marketing teams to ensure scientific rigor, compliance, and seamless commercialization.

• Collaborate with global market insights and competitive intelligence teams to ensure strategies are grounded in evidence and responsive to shifting HCP behaviors.
  

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree strongly preferred.

• 10+ years of experience in healthcare marketing, with at least 3 years in a senior/global role in medical device or pharmaceutical sectors.
  

Preferred Qualifications:

• Proven experience leading marketing communications strategy in healthcare.

• Strong track record in HCP sales enablement, closed-loop marketing, and omnichannel campaign planning.

• Hands-on experience with sales and marketing platforms such as VEEVA CRM, VEEVA Vault, Salesforce, or SFMC.

• Strong leadership, communication, and stakeholder management skills.

• Experience managing direct reports and leading global or regional teams.

• Ability to translate scientific and technical information into clear, compelling marketing communications.

• Commercial acumen and experience launching or expanding products in regulated global healthcare markets.

Travel:

Global travel required (15-20%), including field immersion, major congresses, and international team workshops.

APPLY NOW

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

The base pay for this position is $169,300.00 – $338,700.00. In specific locations, the pay range may vary from the range posted.