Director, Guest Experience

New York Racing Association; New York (NY); On-site; USD 120,000 - 130,000; Full time

Job summary

New York Racing Association seeks a Director, Guest Experience to lead strategic vision and operational execution of hospitality at Belmont Park and Saratoga Racecourse. This senior role drives fan engagement across arrival to departure and oversees admissions, ushers, tours, and guest services.

The ideal candidate combines hospitality leadership with operational excellence, has experience scaling guest services in sports/entertainment venues, and can build high-performing teams while driving

Qualifications

• Bachelor's degree in hospitality, business administration or related field.
• 6 years of guest or event service experience in a managerial capacity.
• Experience in sports and entertainment facilities preferred.
• Willingness to work flexible hours including evenings, weekends and holidays.
• Strong public speaking skills and experience presenting to groups of 10–500 people.
• Ability to lead diverse teams and coach, mentor and develop staff.
• Spanish language skills preferred.
• Experience working in union environments.

Responsibilities

• Lead the Guest Experience management team with coaching, strategic guidance, and resource support.
• Coach frontline staff to uphold NYRA's guest service philosophy and brand expectations.
• Develop event staff into specialized supporting roles.
• Oversee development and distribution of guest-facing materials and resources.
• Ensure compliance with collective bargaining agreements and labor laws.
• Meet with event operations to address Guest Experience needs per event.
• Oversee staffing, budgeting, and workforce planning for all events.
• Maintain accessibility and ADA compliance in event plans and layouts.

Skills

Leadership

Public speaking

Team management

Guest experience strategy

Budgeting

Cross-functional collaboration

Event operations

Customer service excellence

Bilingual Spanish (preferred)

Vendor relationship management

Education

Bachelor's degree

Tools

CRM software

Microsoft Excel

Event management platforms

Ticketing systems

Job description

Title: Director, Guest Experience

Employee Status: Regular Full Time

Work From Home Option: Not Applicable

FLSA Status: Exempt

Job Overview:

NYRA is seeking a Director, Guest Experience to lead the strategic vision and operational execution of world-class hospitality at Belmont Park and Saratoga Racecourse. This visionary leader will shape how fans connect with NYRA across every touchpoint—from arrival to departure—creating experiences that drive deeper engagement, loyalty, and return visitation.

As the senior leader of the Guest Experience department, you will oversee admissions, ushers, tours, and guest services operations across both premier venues, ensuring seamless service delivery and brand consistency. You'll lead a team of supervisors and individual contributors, providing strategic direction, performance management, and resource allocation to achieve departmental goals. This role serves as the primary liaison between Guest Experience and cross-functional partners including operations, marketing, facilities, and F&B, ensuring integrated, fan-first strategies across the organization.

The ideal candidate is an innovative hospitality leader who combines strategic thinking with operational excellence, a passion for elevating guest experiences, and proven ability to build high-performing teams. You'll bring experience scaling guest service operations in sports, entertainment, or hospitality venues, with a track record of driving measurable improvements in guest satisfaction and operational efficiency.

Essential Functions

• Lead the Guest Experience management team through coaching, strategic guidance, and resource support to drive excellence across all guest-facing operations.
• Monitor and coach frontline staff across all departments to ensure adherence to NYRA's guest service philosophy and brand expectations.
• Motivate event staff by creating a positive working environment and culture where employees are stimulated and inspired to do exceptional work.
• Facilitate a coaching and counseling program that maintains consistency of effort among event staff. As well as identify and develop event staff into specialized supporting roles.
• Oversee development and distribution of guest-facing and employee materials including accessibility guides, fan guides, event staff handbooks, and operational resources.
• Ensures that the department is in full compliance with collective bargaining agreement, and any state or federal labor laws.
• Meet with event operations departments to resolve Guest Experience needs and requirements on a per-event basis.
• Oversee workforce planning and staff deployment for all events, balancing service excellence, safety requirements, and cost management objectives.
• To maintain emergency preparedness, the Guest Experience Director must have a solid understanding of all applicable safety regulations and security procedures for the racecourses.
• Ensure that event plans and layouts support the highest standards of accessibility and ADA regulations.
• Conduct comprehensive pre-event briefings for Guest Experience leadership and frontline staff, aligning teams on service standards, safety protocols, and event-specific procedures.
• Provide on-site leadership during events to coordinate response to guest incidents including injuries, lost children, ejections, seating issues, and emergency situations.
• Anticipate guest issues by consistently supervising crowd flow and service issues.
• Work with the Event Operations Department to develop and/or implement staffing levels and budgets for each event.
• Develop and maintain event staff depth charts for all Guest Experience event staff.
• Direct payroll reconciliation for Guest Experience staff and complete departmental reporting to support financial tracking and compliance.
• Prepare, present, and manage the Guest Experience annual budget, ensuring alignment with organizational goals and fiscal responsibility.
• Other Duties as Assigned.

Qualifications

Bachelor's degree in hospitality, business administration or a related field or equivalent amount of education and work experience in a related field.

• Strongly preferred 6 years of guest or event service experience in a managerial capacity in stadium or arena management.
• Strongly preferred 6 years of experience in sports and entertainment facilities.
• Able and willing to work flexible hours, including evenings, weekends, and holidays.
• Strong public speaking skills and experience, comfort with speaking in front of audiences ranging from 10 to 500 people.
• Demonstrated ability to proactively create solutions to problems and situations before and after they arise with little or no supervision.
• Strong leadership and personnel management experience with the ability to coach, mentor and motivate a diverse workforce.
• Bilingual capabilities ideal (Spanish preferred)
• Experience with union environments

Skills

• Leading and developing high-performing teams (10+ direct/indirect reports)
• Performance management, coaching, and talent development
• Conflict resolution and employee relations
• Strategic vision and long-term planning
• Guest experience strategy development and implementation
• Large-scale guest services operations (high-volume venues)
• Crowd management and flow optimization
• Crisis management and incident response
• Executive-level communication and reporting
• Cross-departmental collaboration (operations, marketing, F&B, facilities, security)
• Vendor and partner relationship management
• Guest feedback analysis and reporting
• Net Promoter Score (NPS) and satisfaction metrics
• CRM and database management
• Workforce management systems
• Ticketing and admissions platforms
• Microsoft Office Suite (advanced Excel, PowerPoint)
• Data visualization and reporting tools

Summary of Physical Requirements and Work Environment

This role is primarily sedentary and performed in an office or office-like environment with no special physical demands required. The position involves extended periods of sitting with intermittent standing and walking, as well as occasional bending, reaching, and other routine movements typical of a professional workplace.

The role requires regular hand manipulation, including daily typing and repetitive hand movements while working on a computer. Occasional light lifting (generally up to 10 lbs., and infrequently up to 30 lbs.) may be required.

The work environment does not typically expose the employee to hazardous conditions. There is minimal exposure to environmental hazards such as moving mechanical parts, fumes, extreme weather, or high-risk work areas.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Pay Range / Salary: $120,000 - $130,000