Director, GTM Technology & Operations

Q2; Austin (TX); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid Work Opportunities

Flexible Time Off

Career Development & Mentoring

Health insurance offerings

Parental leave

Volunteer programs

Employee recognition

Job summary

Q2 in Austin seeks a Director, GTM Technology & Operations to build and run the operating engine powering go-to-market. You will define the operating model, hire and develop the team, and lead technology, process, and AI transformation initiatives that help GTM teams move faster with accountability.

The role spans four functions—Technology & Tech Enablement, Project Management, AI & Automation Transformation, and Data & Analytics—and requires close partnership with Enterprise IT and the AI

Qualifications

• 8+ years in GTM operations, marketing operations, revenue operations, or related field.
• 3+ years leading cross-functional teams, including managers.
• Experience building or redesigning an operations function.
• Hands-on with GTM/MarTech ecosystems (Marketo, Salesforce, HubSpot, 6sense, Wrike).
• Experience with AI and automation program design, governance, and adoption.

Responsibilities

• Define and implement the GTM Ops operating model across the team.
• Establish intake, capacity management, and delivery governance frameworks.
• Build and maintain charters and role clarity across four functions.
• Partner with GTM leadership to align priorities and deliver measurable value.
• Oversee GTM technology platforms and the technology roadmap for GTM Ops.
• Collaborate with Enterprise IT on architecture standards, security, and integration.
• Lead AI and automation portfolio for GTM Ops in partnership with the AI Transformation Office.
• Own change management and adoption for AI-enabled workflows.
• Oversee PM function for GTM Ops delivery governance and planning cadence.
• Drive planning adherence, capacity visibility, and process hygiene.
• Maintain a Wrike-based work management model at scale.
• Lead data and analytics for marketing intelligence and activation-oriented insights.
• Shift from reactive reporting to predictive intelligence that informs decisions.
• Partner with GTM leadership on metric logic and data quality.

Skills

GTM operations

Marketing operations

Revenue operations

Cross-functional leadership

Data-driven decision making

Strategic thinking

Strong communication

Ambiguity tolerance

Systems thinking

AI governance

Tools

Marketo

Salesforce

HubSpot

6sense

LeanData

Wrike

Job description

As passionate about our people as we are about our mission.

Why Join Q2?

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways through our year-round Q2 ChangeMakers awards program and global moments of recognition and connection. We invest in the growth and development of our team members through ongoing learning opportunities, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun and giving back together. From company-wide volunteer days to events like our Q2 Homecoming Week—featuring learning, community service, and culture-building experiences—we create opportunities to connect, grow, and make an impact.

The Director, GTM Technology & Operations is a newly created leadership role responsible for building and running the operational engine that powers Q2's go-to-market organization. This is a build-and-run position: you will define the operating model, hire and develop the team, and lead the execution of technology, process, and AI transformation initiatives that enable GTM teams to work faster, smarter, and with greater accountability.

This role sits at the intersection of technology enablement, operational governance, and organizational transformation. You will oversee four critical functions — Technology & Tech Enablement, Project Management, AI & Automation Transformation, and Data & Analytics — and work cross-functionally with Q2's Enterprise IT team and AI Transformation Office to align strategy and accelerate adoption.

The right candidate is an operator and a builder: equally comfortable designing governance frameworks and rolling up their sleeves to move work forward. You bring strong technical fluency, a track record of leading through ambiguity, and a bias toward systems thinking over heroics.

Operating Model & Governance

• Define and implement the GTM Ops operating model — how work gets requested, prioritized, executed, and measured across the team
• Establish intake, capacity management, and delivery governance frameworks that scale with the organization
• Build and maintain clear charters, and role clarity across all four functions
• Partner with GTM leadership to ensure the team is aligned to business priorities and delivering measurable value

Technology & Tech Enablement

• Oversee the team responsible for GTM technology platforms
• Own the technology roadmap for GTM Ops — rationalization, vendor decisions, release readiness, and system interoperability
• Partner with Enterprise IT on architecture standards, security, compliance, and cross-functional systems integration
• Ensure platforms are configured, governed, and adopted in ways that enable intelligent execution, not just production throughput

AI & Automation Transformation

• Lead the strategic AI and automation portfolio for GTM Operations in partnership with Q2's AI Transformation Office
• Build the intake and governance model for AI initiatives — business case development, prioritization, pilot-to-scale design, and value realization
• Own change management and adoption for AI-enabled workflows across the GTM organization
• Support the broader team on what stays human, what becomes automated, and what requires human-in-the-loop oversight

Project Management

• Oversee the PM function responsible for GTM Ops delivery governance, planning cadence, and work management operations
• Ensure approved initiatives are structured, tracked, and executed with discipline and visibility
• Drive planning adherence, capacity visibility, and process hygiene across the team
• Maintain a work management operating model in Wrike that scales with organizational complexity

Data & Analytics

• Lead the data and analytics function responsible for marketing intelligence, performance measurement, and activation-oriented insights
• Shift the function from reactive reporting to predictive intelligence that drives business decisions
• Partner with GTM leadership on metric logic, anomaly detection, and data-driven action
• Ensure data quality, trust, and activation-readiness across GTM systems and reporting outputs

Cross-Functional Leadership

• Serve as the primary GTM Ops liaison to Enterprise IT and the AI Transformation Office
• Represent GTM Ops priorities in cross-functional planning, governance forums, and technology investment decisions
• Build strong working relationships with Sales Ops, Finance, and GTM leadership to enable shared outcomes

What We're Looking For

Required Experience

• 8+ years of experience in GTM operations, marketing operations, revenue operations, or a related field
• 3+ years leading cross-functional teams, including managing managers
• Demonstrated experience building or significantly redesigning an operations function — not just inheriting one
• Strong command of GTM/MarTech ecosystems (e.g., Marketo, Salesforce, HubSpot, 6sense, LeanData, Wrike or similar)
• Hands-on experience with AI and automation program design, governance, and adoption — not just awareness
• Track record of partnering with IT organizations on architecture, systems integration, and technology governance
• Experience leading data and analytics teams or functions with a focus on business impact, not just reporting delivery

Skills & Competencies

• Systems thinker who designs for scale, not one-off solutions
• Operator's mindset — can move between strategic design and hands-on execution without losing sight of either
• Strong communicator with the ability to influence and align stakeholders at the executive level
• Comfort with ambiguity; ability to create structure where none exists
• Data-literate and analytically grounded — you make decisions with evidence, not instinct alone
• Change leader who builds adoption through trust and clarity, not mandate

Nice to Have

• Experience in B2B SaaS or financial technology
• Familiarity with agentic AI workflow design or AI governance frameworks
• Background in revenue operations or Sales/CS technology in addition to marketing operations
• Experience standing up a junior technical talent development path or automation engineering practice

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness

• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”

Our Culture & Commitment

We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well‑being. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.

Applicants in California or Washington State may not be exempt from federal and state overtime requirements.