Director, GTM Strategy & Planning

Fivetran, Inc.; Austin (TX); Hybrid; USD 168,674 - 210,842; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous PTO and parental leave

Professional development and training

Monthly cell phone stipend

Mental health resources platform

Job summary

Fivetran, Inc. is seeking a Director of GTM Strategy & Planning to lead the revenue strategy for the global go-to-market organization. You will own GTM strategy, coverage models, market prioritization, quota setting, and headcount planning, partnering with Finance and executive leadership to align on annual plans.

You will also align the combined GTM approaches post-merger with dbt Labs, driving frameworks for two organizations to operate as a cohesive, high-performing unit.

Qualifications

• 10+ years in sales strategy, revenue strategy, GTM strategy, or management consulting in a B2B SaaS or enterprise tech environment.
• 4+ years of experience managing and developing a team, with a track record of building high-functioning strategy functions.
• Strong analytical skills and financial acumen; capable of building and testing complex models.

Responsibilities

• Lead, develop, and grow a team of GTM strategy and planning professionals in a high-performance culture.
• Own annual and ongoing GTM planning with cross-functional partners to translate objectives into an integrated revenue plan.
• Oversee headcount planning for the revenue org, translating priorities into capacity models.
• Design and execute global quota-setting and territory planning with equitable opportunity distribution.
• Drive strategic decisions on market segmentation, revenue team structure, and coverage models.
• Maintain bottom-up pipeline models and collaborate on top-down forecasts for a unified revenue view.
• Partner with Sales, Marketing, and Product to prioritize high-impact plays and target buyer personas.
• Evaluate new markets with TAM analyses and adapt go-to-market strategies by region.

Skills

GTM strategy

Leadership

Forecasting

Cross-functional collaboration

Data-driven decision making

B2B SaaS experience

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. As we continue to scale globally, making the right strategic bets — on where to grow, how to structure our revenue teams, and how to allocate capacity — has never been more important.

We’re looking for a Director, GTM Strategy & Planning to lead the team responsible for Fivetran's most consequential GTM decisions. You and your team will own GTM strategy and coverage model, market prioritization, revenue team segmentation, headcount planning, comp design principles, quota setting and territory design, and pipeline targets. You will also be a key partner with the Finance team on setting our annual financial plan across all regions and segments.

A defining opportunity for this leader is helping to align the go-to-market strategies of the combined Fivetran and dbt revenue organizations — building the frameworks and plans that bring two complementary sales teams together into a cohesive, high-performing GTM motion.

This role will partner closely with the CRO, CMO, GTM Strategy & Operations leadership, Finance, Analytics and sales leadership, and will require both the analytical depth to build rigorous frameworks and the executive presence to drive alignment on high‑stakes decisions. You will lead a team of GTM strategy and planning professionals and be expected to develop them as well as elevate the function.

This is a full‑time, hybrid position based out of our Oakland, Denver, Austin, or New York offices. Our hybrid work model offers a blend of remote flexibility and in‑person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

• Lead, develop, and grow a team of GTM strategy and planning professionals, fostering a high-performance culture grounded in Fivetran’s core values
• Drive the annual and ongoing GTM planning cycle in close partnership with the CRO, CMO, GTM Strategy & Operations, GTM Analytics, and Finance — translating business objectives into an integrated plan across the revenue organization and holding the process accountable to key milestones and decisions
• Own the annual and in‑year headcount planning process for the revenue organization, partnering with Finance and People to translate strategic priorities into capacity models
• Design and execute the global quota-setting and territory planning process, including book‑of‑business cuts for existing customer and expansion segments, with a commitment to equitable opportunity distribution and revenue maximization
• Drive key strategic decisions across the revenue organization, including market segmentation, revenue team structure, and coverage model design
• Own the bottom‑up pipeline model and targets across all GTM teams (Sales, Partners, Business Development, Marketing) and partner with Finance on a top‑down analytical forecast model — together providing an integrated view of revenue growth potential
• Partner with Sales, Marketing, and Product to identify and prioritize high‑impact sales plays and optimize persona targeting, ensuring the revenue team is focused on the highest-value buyer profiles and translating strategic insights into actionable revenue motions
• Evaluate market entry opportunities and develop geography‑specific GTM strategies — using TAM analysis and feasibility frameworks to prioritize expansion and adapting approaches for local market dynamics, competitive landscape, and go‑to‑market maturity
• Develop and maintain the partner GTM strategy in collaboration with alliances and channel leadership, ensuring the partner motion — and the marketing plan and targets — are integrated with the broader GTM plan
• Identify where AI can materially improve GTM productivity and lead cross‑functional efforts to prioritize and implement the highest‑impact use cases
• Partner with field operations to lead the preparation of GTM performance materials for key executive forums, including QBRs and Board meetings
• Advise revenue, Finance, and HR leadership on sales compensation structure design, providing analysis and recommendations on how plan mechanics drive or inhibit desired seller behaviors
• Build the strategic planning frameworks, models, and deliverables that enable data‑driven decision‑making at the executive level, and serve as the CRO and sales leadership’s primary thought partner on annual planning, mid‑year resets, and evolving strategic priorities
• 10+ years of experience in sales strategy, revenue strategy, GTM strategy, or management consulting in a B2B SaaS or enterprise technology environment
• 4+ years of experience managing and developing a team, with a track record of building high‑functioning strategy functions
• Demonstrated experience owning quota design, territory planning, and headcount modeling at scale — you’ve done this, not just advised on it
• Strong analytical skills and financial acumen; comfortable building and pressure‑testing complex models and translating outputs into clear strategic direction
• Deep knowledge of B2B SaaS go‑to‑market models in a consumption‑based business, including segmentation frameworks, coverage design, and sales motion optimization
• Experience advising on or designing sales compensation structures with an understanding of how incentive mechanics drive behavior
• Experience leading GTM alignment across merged, acquired, or rapidly reorganized sales organizations
• Proven ability to operate at the executive level — synthesizing complexity, influencing without authority, and driving alignment among senior stakeholders
• Experience with market sizing, TAM/SAM analysis, and market entry prioritization frameworks
• Clear, concise communicator who can present rigorous work simply and credibly to a broad audience

Bonus Skills

• Experience in the data infrastructure, analytics, or adjacent technology categories
• Background in management consulting (McKinsey, Bain, BCG, or equivalent)
• Experience scaling a GTM strategy function through a period of rapid organizational growth

Perks and Benefits

• 100% employer‑paid medical insurance*
• Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team‑building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job‑related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Pay Range

$168,674 — $210,842.50 USD

*May vary by country and worker type - please reach out to your recruiter for more information

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don’t hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.